Management Accounting -------------------------------------------------------------- Concept builder Practice Caselets: Understanding Variable Cost , contribution, Fixed cost, P/V Ratio, Break even point, Margin of Safety 1. Dan Enterprises, after inviting tenders, received two quotations as under: SUPPLIER A SUPPLIER B $2.20 per unit $2.10 per unit + $2000 irrespective of the no. of units ordered Questions: At what level is the point of indifference? Evaluate the quotes when demand is At 25000 units At 15000 units 2. Sturt Inc. is currently running at 50% capacity and produces 5,000 units at a cost of $90 per unit as per detailed below: $ Material 50 Labor 15 Factory overheads 15 ($6 fixed) Administrative overheads 10 ($5 fixed) Selling price $100 At 60% working, material cost per unit increases by 2% and selling price per unit falls by 2%. At 80% working, material cost per unit increases by 5% and selling price per unit falls by 5%. 1 Management Accounting -------------------------------------------------------------- Estimate profits of the factory at 60% and 80% working and offer your comments. 3. Two companies AMY Inc & Xavier Inc sell the same type of product. Budgeted P&L account shows the following: Figures in (thousand $) AMY Inc Xavier Inc Sales 150 150 Variable cost 100 120 Fixed cost 35 Profit 15 15 15 You are requested to decide when 1) there is heavy demand for product 2) And poor demand for product. 4. Chin enterprises , a single product company furnishes the following data Product Year I Year 2 Sales $24,00,000 ? PV ratio 33.33 % 30% Margin of safety 25% 40% While there was no change in the volume of sales in year 2, the selling price was reduced. Calculate the sales, fixed costs and profit year 2. 2 Management Accounting -------------------------------------------------------------- Decisions from among alternatives 5. Smith Inc has prepared budget estimates for 2016-17. It is a multi product company with budgets given for 2 products. Sales units A B 6000 16000 Rate unit per Rate unit $ $ Selling price 40 64 Direct material 12 22 Direct wages @ Re. 1 8 per hour 12 Variable overheads 4 6 Fixed overheads 8 12 TOTAL 32 52 PROFIT 8 12 per The plant is at present being used at 2/3rd capacity. After finalization of budget estimates it was observed that 1/3rd of the production capacity was still idle. In order to improve the performance the following proposals are received 1. Discontinue product A and the capacity so released would be utilized for the production of product B. In that case the selling price of Product B has to be reduced by $2 per unit. 2. Discontinue product B and the capacity so released is to be utilized for the production of product C. 3 Management Accounting -------------------------------------------------------------- C $ Selling price 52 Direct material 15 Direct wages @ Re. 1 10 per hour Variable overheads 5 3. The idle capacity would be utilized for the production of product D. D $ Selling price 72 Direct material 40 Direct wages @ Re. 1 20 per hour Variable overheads 10 4. The idle capacity would be utilized by giving the same on hire at a rental of $ 1 per labor hour. You are requested to evaluate each of the above proposals and take the appropriate decision for the organization. 4 Management Accounting -------------------------------------------------------------- Pricing of a product 6. Tijo Toys earns an average net profit of $3 per unit at a selling price of $ 15 by producing and selling 60,000 units at 60% potential capacity. The composition of cost of sales is as follows: Direct materials $4.00 Direct labor $1.00 Production overhead $6.00 (50% fixed) Sales overhead $1.00 (75% fixed) During the current year the firm intends to produce the same number but anticipates that: (i) its fixed expenses will increase by 10%; (ii) rates of direct material will increase by 5%; (iii) rates of direct labor will increase by 20%; and (iv) Selling price can not be increased. Under these circumstances, the firm obtain an order for an additional 20% of its capacity. What minimum price, would you recommend for accepting the order to ensure Tijo Toys an overall profit of $1, 80,500? 7. Caselet Caselet: TransWestern Airlines- Cost-Volume-Profit Analysis, Pricing and Breakeven Analysis in the Airline Industry Trans Western Airlines is considering a proposal to initiate air service between 5 Management Accounting -------------------------------------------------------------- Phoenix, Arizona, and Las Vegas, Nevada. The route would be designed primarily to serve the recreation and tourist travelers who frequently travel between the two cities. By offering low-cost tourist fares, the airline hopes to persuade persons who now travel by other modes of transportation to switch and fly Trans Western on this route. In addition, the airline expects to attract business travelers during the hours of 7 A.M. to 6 P.M. on Mondays through Fridays. The fare price schedule, or tariff, would be designed to charge a higher fare during business – travel hours so that tourist demand would be reduced during those hours. The company believes that a business fare of $100 one way during business hours and a fare of $60 for all other hours would equalize the passenger load during business-travel and tourist-travel hours. To operate the route, the airline would need two 200-passenger jet aircraft. The aircraft would be leased at an annual cost of $10,000,000 each. Other committed costs for ground service would amount to $5,000,000 per year. Operation of each aircraft requires a flight crew whose salaries are based primarily on the hours of flying time. The costs of the flight crew are approximately $800 per hour of flying time. Fuel costs are also a function of flying time. These costs are estimated at $1,000 per hour of flying time. Flying time between Phoenix and Las Vegas is estimated at 45 minutes each way. The flexible costs associated with processing each passenger amount to $5. This amount includes ticket processing, agent commissions, and baggage handling. Food and beverage service cost $10 per passenger and will be offered at no charge on flights 6 Management Accounting -------------------------------------------------------------- during business hours. The airline expects to recover the cost of this service on nonbusiness-hour flights through charges levied for alcoholic beverages. Assignment Questions 1) If six business flights and four tourist flights are offered each way every weekday, and 12 tourist flights are offered each way every Saturday and Sunday, what is the average number of passengers that must be carried on each flight to break even? 2) What is the breakeven load factor (percentage of available seats occupied) on a route? 3) If Trans Western Airlines operates the Phoenix – Las Vegas route, its aircraft on that route will be idle between midnight and 6 A.M. The airline is considering offering a “Red Die” special, which would leave Phoenix daily at midnight and return by 6 A.M. The marketing division estimates that if the fare were no more than $40, the load factor would be 50% for each Red Die flight. Operating costs would be the same for this flight, but advertising costs of $10,000 per week would be required for promotion of the service. No food or beverage costs would be borne by the company. Management wants to know the minimum fare that would be required to break even on the Red Die special, assuming that the marketing division’s passenger estimates are correct. Learning Outcome 1. 2. 3. 4. To understand the concept of break even point To decide on Introduction of new product and services To utilize the idle capacity for better generation of revenue and profit maximization thereof. To segregate the cost between variable and fixed and the concept of contribution margin as a key for decision making. 7 Management Accounting -------------------------------------------------------------- 8. The following particulars are extracted from the records of George and company: Product A Product B Sales $100 $120 Material cost 10 15 Direct wage cost 15 10 Direct expenses 5 6 Fixed 5 10 Variable 15 20 Machine-hou$ used 3 2 Consumption of materials(kgs) 2 3 Overhead expenses: Direct wages per hour $5 Comment on the profitability of each product when: 1. Total sales potential in units is limited. 1) Total sales potential in value is limited. 2) Raw material is in short supply. 3) Capacity is limited 8 Management Accounting -------------------------------------------------------------- 9. Living Furniture ltd – Caselet on Limiting Factor The Living Furniture’s Convertibles Series is an innovative line of furniture designed to maximise the space in your home. The Convertibles Series features from Living Furniture ltd multifunctional, space saving furniture that can even be used to transform a 1 BHK apartment into a 2 BHK. Designed with urban spaces in mind, The Convertibles has a contemporary aesthetic and is built with durability in mind. Living Furniture ltd manufactures 1 type of sofa set exclusively. The set contains 7 components: 1- sofa, 2 centre tables, 4-chairs These components can either be manufactured or sub-contracted and the following are relevant information Sofa Table Chair Direct material ($) 1000 500 550 Direct labour hours per component-Hours 100 50 10 Sub contract price per component($) 2500 1000 750 Sales of sofa sets are currently 8000 per period each set being sold at $ 7500/-. A capacity constraint of 500000 direct labor hours forces the company to sub contract some component. The variable overhead varies with direct labor hours worked and are incurred @ $ 2/- per hour. Fixed cost $1,750,000/- per period. Labor cost $ 5.50 per hour. Assignment Questions 1) Advice on which component and how many should be manufactured by the company, 9 Management Accounting -------------------------------------------------------------- 2) What is the maximum, profit that could be earned at the current sales? What is the max profit if the sales are unlimited? 3) If the selling price has to be reduced to $ 6950/- per sofa set. What is the max profit that the company can obtain? Learning Outcome 1) 2) 3) 4) 10. To understand the concept of Limiting factor in Decision making To decide on Introduction of new product and services To utilize the available capacity for better generation of revenue and profit maximization thereof. To segregate the cost of making and subcontracting as a key for decision making. Caselet : Markus and Company – a limiting factor departmentally Markus and Company manufactures two products, A & B using imported raw materials. The selling prices of these products are: A $144, B $216. The standard cost data are as under: PRODUCT PRODUCT A B $ $ Raw Materials P 15 20 Q 5 20 Direct Wages @ $4/- per hour Department 1. 24 36 2. 12 24 10 Management Accounting -------------------------------------------------------------- 3. 36 nil 4 Nil 48 16 14 Variable Overheads Fixed Overheads per annum $2,50,000 The Company operates a 8 hour shift in 300 days in a year and the number of workers engaged in cash department is given below: Department Number of Workers 1 45 2 24 3 27 4 36 Assignment Questions : (1) How many units of each product should be manufactured and what is the resultant maximum profit if the number of employees cannot be increased or transferred from one department to another. (ii) If only one product is to be manufactured by the company. (a) Which of the products should be manufactured to yield optimum profit and what is the amount of such profit (b) What is the amount of such profit if the availability of both the imported raw materials in total is limited to $1, 80,000? Learning Outcome 1) 2) 3) To understand the concept of Limiting factor in Decision making To decide on decision of optimum product Mix under limiting factor To utilize the available capacity for better generation of revenue and 11 Management Accounting -------------------------------------------------------------- profit maximization thereof, when limiting factor is departmentally availability of resources Activity Based Costing 11. Major Ltd. manufactures two products A and B. The product A is a low-volume item and its sales are 5,000 units per annum. The product B is a high-volume item and its sales are 20,000 units per annum. Both products require two direct labor-hours for completion. The company works 50,000 direct labor-hours each year as given below: Hours Product A: 5,000 units x 2 hours 10,000 Product B: 20,000 units x 2 hours 40,000 Total Hours 50,000 Details of costs for materials and labor for each product (per unit) are given below: Product A Direct Materials Direct Labor (at $ 5 per hour) B $25 $15 10 10 The company’s total manufacturing overheads costs are $8, 75,000 per annum. The company has analyzed its operations and has determined that five activities act as cost drive$ in the incurrence of overhead costs. Data relating to the five activities are given below: Number of Events or Transactions 12 Management Accounting -------------------------------------------------------------- Activity Traceable Costs Machine set-ups Quality inspections Production orders Machine-hours worked Material receipts Total Total Product A Product B $ 2,30,000 5,000 3,000 2,000 1,60,000 8,000 5,000 3,000 81,000 600 200 400 3,14,000 40,000 12,000 28,000 90,000 750 150 600 8,75,000 You are requested to compute per unit cost for each product using(i) Direct Labor Hour Rate Method for absorption of overhead costs. (ii) Activity Based Costing Technique for absorption of overhead costs. Comment on your results. 12. Caselet: Holiday Hotel - Elements of costs –Prime Costs and Overheads The Holiday Hotel provides a recreation centre for the use of its guests and employees. The centre also sells memberships to people in the local community. The centre has squash and racket ball court facilities, showering facilities, and a room with various types of exercise equipment. The courts occupy about 70% of the facility’s floor space, the showering area 10%, the exercise room 15%, and the administrative offices 5%. In the long-run the hotel could convert unused facilities to additional lodging units. The center reports the following costs for the most recent year: 1. Assigned building depreciation and staff costs: $400,000. The depreciation charges amount to $250,000; the salaries of the manager and her staff amount to $150,000. Staff costs are independent of the level of activity in the recreation centre. 2. Depreciation on the exercise equipment that is added as demand 13 Management Accounting -------------------------------------------------------------- grows: $200,000. 3. Maintenance and electrical charges, which are thought to vary with the number of visitors to the centre: $300,000. 4. Laundry costs: $300,000, comprising $50,000 of depreciation on the machines and $250,000 of supplies costs. 5. The cost of other supplies, which are consumed equally by all visitors to the center: $200,000. During the last year, there were 67,000 visits to the physical centre. The capacity level of each of the showering, exercise, and court areas is estimated as 80,000, 40,000, and 25,000 visits per year respectively. Assignment Questions 1) What is the cost per visit to the physical centre? 2) In the past, the costs of the physical centre were charged to the various hotel departments, guest services, and outside business in the ratio 50%, 40%, and 10%. The idea of charging back to hotel departments is to recognize that the physical centre is an employee-related cost. The idea of charging back to guest services is to provide information to support the calculation of cost per guest visit at the hotel. Costs were assigned to the unit relating to memberships with the expectation of covering out-of-pocket costs under the assumption that the facility was built for the use of the employees and guests. Some of the department controllers have complained about this practice and have argued that the charges to the departments should be based on use rather than on employee numbers. Moreover, some controllers have argued that it is unfair and unreasonable to charge all visitors the same. An audit of the center’s use, which is thought to reflect average long-term use, suggests that about 25,000 visits were by employees and that 80% of them only showered; the rest used the exercise and court facilities almost equally and showered. About 15,000 visits were by hotel guests, virtually all of whom showered and used the exercise room. The remaining visits were from paid members, all of whom showered, and who used the exercise and court facilities almost equally. Based on this information, how should the costs of the physical centre be assigned to all various groups? 3) Learning Outcome 1. To understand different elements of costs 2. To appreciate the difference between directly attributable costs and 14 Management Accounting -------------------------------------------------------------- the costs to be apportioned 3. To recognize the methods of cost apportionment 4. To achieve for profit maximization Make or Buy and Profitability Analysis and Relevant Costing 13. Caselet : Bangalore Toy and Gift Ltd- Relevant Costing 15 Management Accounting -------------------------------------------------------------- Case : Bangalore Toy and Gift Ltd Bangalore Toy and Gift Ltd want to add one more toy to its range of products. It will be named “Pookie”. The demand for it will last for one year as indicated by a research survey at a cost of$ 20,000. The total demand is expected to be 1, 00,000 units at a price of $ 6 each. The following are the requirements to make one Pookie: Raw materials Amount reqd per pookie Current stock level kg kg A 0.8 2,00,000 1.05 1.25 0.9 B 0.4 30000 1.65 1.2 0.55 Type Original cost $/kg Replac ement Cost Realizab le value Remarks $/kg $/kg Regularly used in business Surplus stock from an earlier Contract. Not reqd. in near future. C 0.1 0 - 2.75 2.5 Specially reqd. for Pookie; not used earlier in the business Labour Type Skilled Unskilled Supervisor Hours of work Rate Remarks $/hr 0.5 3 To be recruited specially for Pookie. 0.25 2 25,000 surplus hours are expected to be available during the coming year if Pookies are not produced. Company policy dictates that no unskilled worker will be made redundant in the foreseeable future One supervisor who is getting $7000 a year on full-time basis is to retire shortly, but he has agreed to delay his retirement for one year and 16 Management Accounting -------------------------------------------------------------- to waive his annual pension of $4000 in return for his annual salary during this period. Machinery Two machines, X and Y, would be required to manufacture Pookies, details of which are as below: X Y Original cost $35,000 $25,000 Accumulated depreciation $24,000 $18,000 Written down value $ 11,000 $ 7,000 Estimated value at end of useful life $ 5,000 $ 1,000 Age 4 years 6 years Estimated remaining useful life 1 year 2 years Details are also available of cash values relating to the two machines at the start and end of the year during which Pookies would be produced, Machine X: Replacement cost Resale value Start of the year End of year $ $ 40,000 45,000 7,000 5,000 17 Management Accounting -------------------------------------------------------------- Machine Y: Replacement cost Resale value 30,000 33,000 4,000 3,000 If machine X is not used for the manufacture of Pookies then it would be used to manufacture existing products, the sale of which would result in estimated $50,000 net receipts. Machine X is one of a number of identical machine types used regularly on various products by Bangalore Toy & Gift Ltd. Each of this type of machine is replaced as soon as it reaches the end of its useful life. Machine Y is the only one of its type within the firm and if not used in the manufacture of Pookies would be sold immediately. Overheads Variable overheads attributable to Pookies are estimated at $1.50 per piece and there will be no additional fixed costs to make Pookies. However, it is the practice of the firm to allocate fixed overheads to all the products on the basis of labor hours, and the rate for the coming year has been established at $2.50 per labor hour. Assignment Questions 1. On the basis of the above information, you are to advise the management if the project is worth implementing that is whether Pookie be introduced 2. Explain your working along with the answer, Learning Outcome 1. 2. To understand the usefulness of the knowledge of the relevant costing for introduction of a new product To calculate the cost of the product under relevant costing concept and to win over the competitors in bagging the deal. 14. Adam and company engaged in the manufacture of consumer products has developed a special adhesive gum called “Adgum” to utilize its spare production capacity. Adgum is to be sold in tubes of 50 ml. capacity to distributors packed in cartons of 40 tubes at $240 per carton. The company estimates a sales of 2,00,000 tubes per month and the cost estimates based on this volume of production are as under. Per Carton 18 Management Accounting -------------------------------------------------------------- $ Direct materials 100 Direct wages 60 Variables overheads 60 Allocated fixed overheads _ 12 Total 232 The Company expects that in cou$e of time the sales can be increased to 3,00,000 tubes per month and ultimately to 5,00,000 tubes per month. The sale of Adgum requires a special tube manufacturing capacity. The company has a machine which is capable of producing 2,00,000 empty tubes of the requisite size per month and this machine is at present idle. It can be used for producing the empty tubes required for packing Adgum. Alternatively, the company can purchase empty tubes from the market at a cost of $90 per 100 tubes. In that event, there will be a saving of 20% in material costs and 10% in labor and overhead costs of Adgum estimated above. If the company however desires to manufacture the empty tubes in excess of 2,00,000 tubes, a new tube making machine involving a fixed overheads of $40,000 per month will have to be installed. The capacity of the new machine is 5,00,000 empty tubes per month. Required: i) Prepare statements to show whether the company should make or buy empty tubes at each of the three levels of production of Adgum of 2,00,000, 3,00,000 and 5,00,000 tubes. 19 Management Accounting -------------------------------------------------------------- ii) At what volume of sales of Adgum will the company find it justifiable to install the new empty tube manufacturing machine? iii) Prepare a statement to show the overall profits at the three volume of production and sales of Adgum viz.2,00,000, 3,00,000 and 5,00,000 tubes based on your decision to make or buy the empty tubes. Absorption Costing and Marginal Costing 15. Where lays the difference?????? The following details are available for Puzzled ltd: 1. Selling price per unit $ 8/2. Variable cost per unit $ 4/3. Fixed cost per unit $ 2/- (Calculated on a normal volume of production of 20,000 units) 4. The quantity produced and sold in each quarters are as under Quarter 1 Opening Balance Quarter 2 Quarter 3 Quarter 4 Total Nil Nil 1,000 2,000 Nil Production 18,000 19,000 17,000 20,000 74,000 Sales 18,000 18,000 16,000 22,000 74,000 Nil 1,000 2,000 Nil Nil Closing Balance Requested to calculate profit as per 1. Marginal costing 2. Absorption costing method 3. Reconcile the two 20 Management Accounting -------------------------------------------------------------- 4. Comment on where the difference occurs & the relative advantage and disadvantage of the methods 16. CASELET: TOPIC: JOINT- PRODUCT, BY-PRODUCT Exotic Perfume Inc. , a Chemical company processes raw material R and produces three similar products P1, P2, and P3 of a joint process. The joint cost of processing 5000 Kilogram (Kg) of R is as under: $ Labor Cost 6000 Overhead Cost 2000 Total 8000 The Raw Material R is purchased at $ 2.40 per Kg. This rate is after a trade discount of 20% on the list price. Normal process loss is estimated at 10% of input weight The scrap generated in processing R is recovered to the extent of 25% (by weight) and sold as such in the market at $4 per kg. The products---P1, P2 and P3 can also be sold at $5.00, $ 6.00 and $ 6.50 per Kg. respectively without any further processing. However, products P1 and P2 can also be further jointly processed at an additional cost of $ 2 per Kg. of the input to get product J1. The further processing cost of J1 will be $ 1 per Kilogram of the output weight. Similarly, products P2 and P3 can be jointly processed to get the product J2 at an additional cost of $ 5 per Kg of input. The further processing cost of J2 will be $ 2 per Kg of the output weight. The normal loss of processing J1 out of P1 and P2 will be 5% of input weight.. No processing loss is expected on processing J2. The manufacturing of J1 and J2 from P1, P2, and P3 are as under: 21 Management Accounting -------------------------------------------------------------- J1 P1 40% P2 60% P3 J2 50% 50% SP($) 10 12 The output of P1, P2 and P3 from R is in the ratio of 3:4:2 Assignment Questions : 1. Prepare a profitability statement if products are sold at split off point 2. Prepare profitability statement if product P2 is used in the ratio of 3:2 for J1 & J2 respectively. 3. Use P2 judiciously if only one product is produced i.e. either J1 or J2. Learning Outcome 1) To understand pricing decisions under Joint- product and By-product situations. 2) To understand different methods of apportionment of Joint costs among joint products Budgeting 17. Caselet : David Ltd -Budgeting- Preparation of Master budget David Ltd. has specialised in the manufacture of three kinds of sub-assemblies required by the manufacturers of certain equipment. The current pattern of sales of sub-assemblies is in the ratio of 1:2:4 for sub-assemblies P, Q and R respectively. 22 Management Accounting -------------------------------------------------------------- The sub-assemblies consist of the following components: Sub-assembly Requirement of components Price ($) P Frame Part X Part Y Part Z 430 1 10 2 8 Q 500 1 2 14 10 R 600 6 10 2 16 10 6 1 Purchase Price ($) 40 The direct labour hours required for the manufacture of each of the subassemblies are: Sub-assembly Skilled hours Un-skilled hours P 4 4 Q 3 4 R 3 6 6 5 Wage rate per hour ($) The labourers work for 8 hours a day for 25 days a month. Variable overheads per sub-assembly are P $10, Q $8, R $7. The estimates of ‘opening stocks of sub-assemblies and components for the month of July 2017 are as under: Sub-assemblies P 600 Components Frames 2000 Q 1400 Part X 800 R 3200 Y Z 20000 8000 Fixed overheads budget per month is as under: $ 23 Management Accounting -------------------------------------------------------------- Production 15,80,000 Selling & Distribution 7,28,000 Administration 6,76,000 All fixed overheads are incurred evenly throughout the year. The target of profit for the current year is $120 million before tax. The company has a plan to reduce the closing stock of sub-assemblies and components by 10% as compared to the opening stock. Assignment Questions: Required Prepare the following budgets for the July 2017: i) Sales in quantities and value ii) Production in quantities iii) Material usage iv) Material purchase in quantities and value v) Manpower budget for both categories of labour including wages payable. Learning Outcome: 1) To understand the interlinkage of the different Budgets in the organisation 2) To prepare Budget keeping in mind the targeted profit of the organisation VARIANCE ANALYSIS 24 Management Accounting -------------------------------------------------------------- 18. Josh and Company selling consumer durables prepared its budget for 2016-17 anticipating a profit of $ 20 millions. But the actual results for the year disclosed a net loss of $ 1 million. The managing director of the company wanted to prepare a statement explaining the reasons for the loss. Details of the budget with actual are given below: Particulars Amount (millions) Amount (millions) Sales 400 484 Material 200 253 Labour 80 115 Variable overheads 40 48 Fixed overheads 60 69 Profit / Loss 20 (1) During your investigation you found that there was an overall increase of 10% in cost of material. The labourers were given 15% increase in wages as a result of agreement with trade unions. The selling prices increase by 10%. Prepare a report listing the various facto$ responsible for the loss of 1 million as against the anticipated profit of 20 million. 19. Steve ltd. with a good track record and quality product had a record sales volume in 2015-2016. But at the end, it realised to its surprise that gross profit had dipped considerably and the net working result was a loss of $75000/-. On a review the management decided that taking into account all relevant aspects and to avoid losses in the future, the selling price would be increased by 10% w.e.f. 1/4/2016. Simultaneously the post of factory manager, which was lying vacant for some months, was filled up and the new incumbent was entrusted with the task of reducing costs. 25 Management Accounting -------------------------------------------------------------- PARTICULA$ 20152016 2016-2017 $ IN MILLIONS NET SALES 52.50 67.50 COST OF GOODS SOLD 47.25 54.00 OPERATING PROFIT 5.25 13.50 MISCELLANEOUS EXPENSES 6.00 6.75 (0.75) 6.75 NET PROFIT/LOSS During your review a controversy arose between the marketing manager and the factory manager. While both agreed that increase in profit was mainly attributable to the hike in selling price, the marketing manager insisted that the increase in gross profit was mainly due to increase in volumes compared to increase in gross profit due to savings in factory cost, the factory manager thinks otherwise. You are requested to intervene and settle the dispute. 20. The summarized operating results of Tim and company for two years are as under: 2016 $million 2017 $ million Sales 420.00 453.60 Material cost of Sales 280.00 318.85 Variable expenses 70.00 84.00 Fixed expenses 52.50 64.75 Total 402.50 467.60 Profit / Loss _17.50 (14.00) 26 Management Accounting -------------------------------------------------------------- Analysis revealed that during 2017 the average prices increased over those of 2016 in respect of:a) Sales by 20%, b) Materials by 15%, c) Expenses by 10% Prepare a statement showing the variation in profit Divisional Performance Measurement and Transfer pricing 21. David and company is organised into two divisions namely A and B. Division A produces three products, K, L and M. Data per unit are: K L M Market price $120 115 100 Variable costs $ 84 60 70 Direct labour-hours 4 5 3 Maximum sales potential (units) 1,600 1,000 600 Division B has a demand for 600 units of product L for its use. If Division A cannot supply the requirement, Division B can buy a similar product from market at $112 per unit. What should be the transfer price of 600 units of L for Division B, if the total direct labour-hours available in Division A are restricted to 15,000? 22. Shane and company is organised into two divisions namely A and B. Division A produces three products, D, E and F. Data per unit are: 27 Management Accounting -------------------------------------------------------------- Products D Market price/unit $240 230 200 Variable costs/unit $ 168 150 140 6 8 4 4,000 2500 1500 Direct labourhours / units Sales units E F Division B requires 1000 units of product E for use in one of its products. Required: Determine the transfer price which Division A should charge for its supplies of product E to Division B if the capacity of Division A is i) 38000 direct labour hours ii) 56000 direct labour hours iii) 70000 direct labour hours 23. Nathan and company is organised into two large divisions. Division A produces a component, which is used by division B in making a final product. The final product is sold for $400 each. Division A has a capacity to produce 2000 units and division B can purchase the entire quantity. Division A informed that due to installation of new machines, its depreciation cost had gone up and hence wanted to increase the price of the component to be supplied to Division B to $220. Division B however, can buy the component from the outside market at $200 each. The variable costs of Division A are $190 and fixed costs $20 per component. The variable cost of Division B in manufacturing the final product by using the component is $150 (excluding the component cost). Present statements indicating the position of each division and the company as a whole taking each of the following situations separately: 28 Management Accounting -------------------------------------------------------------- 24. i) If there are no alternative uses for the production facilities of A, will the company benefit if Division B buys from outside suppliers at $200 per component? ii) If internal facilities of A are not otherwise idle and the alternative use of the facilities will give an annual cash operating saving of $30,000 to Division A should Division B purchase the component from outside suppliers? iii) If there are no alternative uses for the production facilities of Division A and the selling price for the component in the outside market drops by $15, should Division B purchase from outside suppliers? iv) What transfer price would you fix for the component in each of the above three circumstances? Caselet : Excellent Smartphone - Case on Product Life Cycle Costing Excellent Smartphone launches a deluxe type of Smartphone in the market. The market research study reveals that a demand of 20000 units/month of such deluxe Smartphone thus launched, exist. The variable cost/unit of it $640 and the total fixed overhead is $20, 00,000 per month. The selling price is 125% of the variable cost. The company adopts a policy of penetrating pricing. The demand of the deluxe Smartphone per month is given by the equation Q 1 = 2000 t1 – 50 t12, where Q is the demand in unit and t is the time in months from its introduction in the market. When 50% of the market has been penetrated, the company changes its pricing policy to 150% of the variable cost for the subsequent months, till it captures the whole market. The profit earned during the maturity stage is $33.0 crores. A competitor, Moderate Smartphone then enters the market with a people’s 29 Management Accounting -------------------------------------------------------------- brand Smartphone having a demand function of Q 2 = 2500 t2 - 30 t22. When people is introduced, the demand in the market rises to 21500 units/month. Deluxe’s price is reduced to $880 to combat the price of people at $800 each. When people is introduced, the demand of deluxe declines, the total market demand remaining the same. When the sale of deluxe drops around 1500 units/month, Excellent discards the product.= Assignment Questions : (i) Determine The product life cycle of deluxe; (ii) Calculate total contribution and Total sales earned by Deluxe at each stage of its product life cycle; and Learning Outcome 1. 2. 3. 4. 5. It requires students to analyse the results of operations as they have been reported To understand as to how the prices change at different stages of product life cycle To understand how to survive in a competitive situation To develop an understanding of the economies of the business and to use that understanding to forecast the potential change in income which would occur if various alternative courses of actions were selected by management. To understand the importance of the way in which cost information is reported and the way in which accounting and reporting systems can be used to highlight the factors which are important to management and for appraisal of product. Capital Budgeting Decisions 25. Hussey and Company is considering investing in a project requiring a capital outlay of $2,00,000. Forecast for annual income after depreciation but before tax is as follows : Year $ 1 1, 00,000 2 1, 00,000 30 Management Accounting -------------------------------------------------------------- 3 80,000 4 80,000 5 40,000 Depreciation may be taken as 20% on original cost and taxation at 50% of net income. You are required to evaluate the project according to each of the following methods. A) Pay-back method. B) Rate of return on original investment method. C) Rate of return on average investment method. D) Discounted cash flow method taking cost of capital as 10%. E) Net present value index method. F) Internal rate of return method. 26. Cutting and company, a manufacturing unit , produces at present 2 products namely A and B. The sales revenue and cost data are as follows: A B D Materials ($ Per Unit) 45 55 D Labour ($ Per Unit) 45 35 D. Expenses ($ Per Unit) 20 15 The number of units produced at present is for A 8000 and B 9500. The total overhead cost $5,25,000 is divided between two products on the basis of number of units. In addition, the total depreciation cost is $ 1, 80,000. The products are sold at $190 and $ 170 respectively. The company is planning to introduce a new product C. For this an investment in plant would need $600,000 . The life of the plant is 5 years In the beginning of third year this plant would need a major addition at the cost of $1, 50,000. There is no scrap value either for 31 Management Accounting -------------------------------------------------------------- the plant or for the major addition. The depreciation shall be charged based on straight line method. As the product is a socially relevant product the company will get one time cash subsidy from the government in the beginning of the second year equivalent to the direct material and direction labour cost incurred in the first year. The other coast data are as under D materials ($ Per Unit) 50 D Labour ($ Per Unit) 30 D Expenses ($ Per Unit) 10 The total overhead cost for the entire factory (All the three products) shall go up to $. 6,00,000 per annum. The number of units produced for A and B shall remain the same for the next five years. The sales forecast for product C for the next 5 years is as under: Year Expected sales in units 1 4,200 2 6,500 3 7,100 4 9,400 5 10,500 The selling price per unit shall be $ 150. The Government will not allow increasing the selling price. However, it is expected that the direct labour cost may increase by 20 % in the beginning of the third year and there after remain constant till the end of the fifth year. Other cost shall remain unchanged for five years 32 Management Accounting -------------------------------------------------------------- The cost of capital for the company is 11% and it uses NPV method for capital budgeting decisions. Advise to the company whether it should add product C to its product line or not if the tax rate is 30% basic + 10% surcharge on basic tax. It is given for your information that the present value of $ 1 at 11% cost is as under: Year Present Value of Re.1 1 .901 2 .812 3 .731 4 .659 5 .593 Mutually exclusive Projects 27.Bird and company is faced with the problem of choosing between two mutually exclusive projects. Project A requires a cash outlay of $ 1,00,000 and cash running expenses of $ 35,000 per year. On the other hand, Project B will cost $ 1,50,000 and require cash running expenses of $ 20,000 per year. Both the machines have a eight-year life. Project A has a salvage value of $ 4,000 and Project B has a salvage value of $ 14,000. The company’s tax rate is 50% and it has a 10% required rate of return. Assuming depreciation on straight line basis, ascertain which project should be accepted. Present value of an annuity of Re. 1 for 8 years = 5.335 and present value of $ 1 at the end of 8 years = 0.467, both at the discount rate of 10%. SENSITIVITY ANALYSIS 28. The initial investment outlay for a Capital Investment Project of Ganguly ltd consists of $100 lakhs for Plant and Machinery and s.40 lakhs for Working Capital. Other details are summarized below: Sales : 1 lakh units of output per year for years 1 to 5 33 Management Accounting -------------------------------------------------------------- Selling Price : $120 per unit of output Variable Cost : $60 per unit of output Fixed Overheads : $15 lakhs per year for years 1 to 5 (Excluding depreciation) Rate of Depreciation : 25% on WDV method on Plant & Machinery Salvage Value of Plant: Equal to the WDV at the end of year 5 & Machinery Applicable Tax Rate : 40% Time horizon : 5 years Post-tax cut off rate : 12% Required: a) Indicate the financial viability of the project by calculating the Net Present Value. b) Determine the Sensitivity of the Project’s NPV under each of the following conditions: i) Decrease in Selling Price by 5% 34 Management Accounting -------------------------------------------------------------- ii) Increase in Variable Cost by 10% iii) Increase in cost of Plant and Machinery by 10%. CAPITAL RATIONING 29. Sachin Limited has $ 10,00,000 allocated for capital budgeting purposes. The following proposals and associated Profitability Index have been determined. Project Amount ($) Profitability Index 1 300,000 1.22 2 150,000 0.95 3 350,000 1.20 4 450,000 1.18 5 200,000 1.20 6 400,000 1.05 Which of the above investment should be undertaken? Assume that the Projects are indivisible and there is no alternative use of the money allotted for capital budgeting. Strategic Decisions OPTIMUM ALLOCATION OF SALESMEN 30. Hilton Ltd., a company selling a washing machine, has estimated the market capacity of 50,000 units a year divided evenly over five sales area - East, West, South, North and Centre. The Managing Director has set a sales objective of between 50% and 80% of this potential. The sales force is 35 Management Accounting -------------------------------------------------------------- divided into five equal areas and the objective is expected to be achieved by using salesmen in the following manner: Number of salesmen used per area Market share expected (%) 5 50 6 58 7 65 8 71 9 76 10 78 11 80 All the products are manufactured at one location at ex-factory cost of $8,400 each and are sold at a standardized price of $10,000 each. The transportation and installation cost varies in relation to the distance from the factory as follows: Sales Area Variable transportation/installation cost per unit ($) East 1,000 West 900 South 800 North 750 Centre 700 Each salesmen will be employed at an average cost of $1, 00,000 per annum. The marketing director indicated that even with additional salesmen sales per area increase beyond 6500 per area would be difficult unless additional expenditure are incurred in advertising and sales incentives as below: 36 Management Accounting -------------------------------------------------------------- Sales per area Additional expenditure 6501-7000 $10,000 for every 100 units or part thereof sold beyond 6500 7001-7500 $50,000 plus $15,000 for every 100 units or part thereof sold beyond 7000. 7501-8000 $1,25,000 plus $20,000 for every 100 units or part thereof sold beyond 7500 units Given that there must be at least five salesmen in each area, you are requested to calculate the following: 1. The total contribution when 5 salesmen are deployed in each centre 2. Which centre and how many sales men would you allocate out of the pool of 35 salesmen so as to get the highest total contribution. 3. Is it advisable to allocate salesmen upto 55. If not, how many would you allocate in each centre and in totality and what is the maximum profit possible in that case. 26. Maximin, maximax and minimax regret are three approaches to decision making under uncertainty. ILLUSTRATION Payoff tables show the payoff (profit or loss) for the range of possible outcomes based on two factors: 1. Different decision choices 2. Different possible real world scenarios 31. Geoffrey Ramsbottom is faced with the following pay-off table. He has to choose how many salads to make in advance each day before he knows the actual demand. His choice is between 40, 50, 60 and 70 salads. 37 Management Accounting -------------------------------------------------------------- The actual demand can also vary between 40, 50, 60 and 70 with the probabilities as shown in the table - e.g. P(demand = 40) is 0.1. The table then shows the profit or loss - for example, if he chooses to make 70 but demand is only 50, then he will make a loss of $60. Probability Daily supply 40 salads 50 salads 60 salads 70 salads 40 salads 0.10 $80 $0 $(80) $(160) Daily Demand 50 salads 0.20 $80 $100 $20 $(60) 60 salads 0.40 $80 $100 $120 $40 70 salads 0.30 $80 $100 $120 $140 The question is then which output level to choose. MAXIMAX The maximax rule involves selecting the alternative that maximises the maximum payoff available. This approach would be suitable for an optimist, or 'risk-seeking' investor, who seeks to achieve the best results if the best happens. The manager who employs the maximax criterion is assuming that whatever action is taken, the best will happen; he/she is a risk-taker. So, how many salads will Geoffrey decide to supply? Looking at the payoff table, the highest maximum possible pay-off is $140. This happens if we make 70 salads and demand is also 70. Geoffrey should therefore decide to supply 70 salads every day. MAXIMIN The maximin rule involves selecting the alternative that maximises the minimum pay-off achievable. The investor would look at the worst possible outcome at each supply level, then selects the highest one of these. The decision maker therefore chooses the outcome which is guaranteed to minimise his losses. In the process, he loses out on the opportunity of making big profits. This approach would be appropriate for a pessimist who seeks to achieve the best results if the worst happens. 38 Management Accounting -------------------------------------------------------------- So, how many salads will Geoffrey decide to supply? Looking at the payoff table, If we decide to supply 40 salads, the minimum pay-off is $80. If we decide to supply 50 salads, the minimum pay-off is $0. If we decide to supply 60 salads, the minimum pay-off is ($80). If we decide to supply 70 salads, the minimum pay-off is ($160). The highest minimum payoff arises from supplying 40 salads. This ensures that the worst possible scenario still results in a gain of at least $80. Minimax regret The minimax regret strategy is the one that minimises the maximum regret. It is useful for a risk-neutral decision maker. Essentially, this is the technique for a 'sore loser' who does not wish to make the wrong decision. 'Regret' in this context is defined as the opportunity loss through having made the wrong decision. To solve this a table showing the size of the regret needs to be constructed. This means we need to find the biggest pay-off for each demand row, then subtract all other numbers in this row from the largest number. For example, if the demand is 40 salads, we will make a maximum profit of $80 if they all sell. If we had decided to supply 50 salads, we would achieve a nil profit. The difference or 'regret' between that nil profit and the maximum of $80 achievable for that row is $80. Regrets can be tabulated as follows : Daily supply 40 salads Daily Demand 50 salads 60 salads 70 salads 40 salads $0 $80 $160 $240 50 salads $20 $0 $80 $160 60 salads $40 $20 $0 $80 70 salads $60 $40 $20 $0 39 Management Accounting -------------------------------------------------------------- The maximum regrets for each choice are thus as follows (reading down the columns): If we decide to supply 40 salads, the maximum regret is $60. If we decide to supply 50 salads, the maximum regret is $80. If we decide to supply 60 salads, the maximum regret is $160. If we decide to supply 70 salads, the maximum regret is $240. A manager employing the minimax regret criterion would want to minimise that maximum regret, and therefore supply 40 salads only. Note that the above techniques can be used even if we do not have probabilities. To calculate expected values, for example, we will need probabilities. Choosing the right Marketing Strategy 32. Jackson ltd has developed a perfume which the company feels has a tremendous potential. A total of $ 10 million has already been spent for its development. Two marketing plans have been devised : (a) The first marketing plan follows the company’s usual policy of giving small samples of the new product when other items in the company’s product lines are purchased and placing advertisement in the popular women’s magazine. The plan would cost $5 million and it is believed that it might result in high, moderate or low market response with probability of 0.2, 0.5 and 0.3 respectively. The net profit excluding promotional and development expenditure in these cases would be $ 20 million, $10 million and $ 1 lac respectively. If it later appeared that the market response is going to be low, it would still be possible to launch a TV advertisement campaign. This would further cost another $ 7.5 million. It would change the market response to high or moderate as described earlier with a probability of 0.5 each. (b) The second marketing plan is more vigorous than the first. The emphasis would be totally on TV advertisement. The total cost of this plan would be $15 million, but the market response would be either excellent or good with a probabilities of 0.4 and 0.6 respectively. The profit excluding development 40 Management Accounting -------------------------------------------------------------- and promotion costs would be $ 35 million and $ 25 million respectively for the two outcomes. What sequence of strategy to be followed by the company. Repositioning of a product and Branding 33. Qu-Tee Fashion is a high-fashion women’s garments manufacturer. It is planning to introduce a new fashion garment in the market in the forthcoming festival season. Four mete$ of cloth material are required to lay out the dress pattern. After cutting, some material remains that can be sold as cut-pieces. The left over material can also be used to manufacture a matching cap and handbag. Qu-Tee Fashion expects to sell 2500 dresses if matching cap and handbag are not provided, and 20% more if matching cap and handbag are made available. The market research indicates that the cap and/or handbag cannot be sold independently but only as accessories with the dress. The various combinations of dresses, caps and handbags that are expected to be sold by retailers in the forthcoming season are as below: % Complete sets of dress, caps and handbag 68 Dress and cap only 12 Dress and handbag only 9 Dress only 11 100 The material used in the dress costs $60 per metre. The costs of cutting the dress, if the cap and handbag are not manufactured is estimated at $20 a dress and the resulting remnants can be sold for $5 for each dress cut out. If the cap and handbag are to be manufactured, it requires more delicate and skilful cutting and hence cutting and hence cutting cost will 41 Management Accounting -------------------------------------------------------------- increase by $8 per dress. There will be no salable scrap if the caps and handbags are manufactured in the quantities estimated. The selling prices and the costs to complete the three items, once they are cut, are as follows: Selling price Unit cost Per unit to complete* $ Dress $ 400.00 48.00 Cap 29.00 6.50 Handbag 18.00 3.00 *Excludes cost of material and cutting operation. Required: Should the company go in for caps and handbags along with dresses substantiate your answer. 34. Caselet: CLE PC Manufacturer - Learning and experience curves CLE is a small company wishing to enter the lower end of the PC market. It has a product that has been well tested and proved reliable. To date 2,000 have been made at an average cost per unit of £650. However, the product was aimed originally at the cheaper end of the market and management wanted to launch at a retail price of £399 to compete satisfactorily and to achieve adequate volume. The retailer traditionally receives a 50 per cent mark up in this product area. A market survey has already been carried out showing the share of the cheap PC computer market (estimated total next year, 500,000 computers) that CLE might achieve during the first year with a launch retail price of £399. Market share % Probability 2.5 0.05 5 0.1 42 Management Accounting -------------------------------------------------------------- 7.5 0.25 10 0.35 12.5 0.15 15 0.1 Feelings among the directors are strong. The accountant says that the product cannot be launched at so low a price and that a price of £600 is much more realistic. The marketing director disagrees and says that the new product will not get any worthwhile market share at that price. The production manager says capacity is available for only 20,000 units a year unless £250,000 is spent on additional equipment, which would in effect double capacity. Further capacity can be obtained by contracting out manufacture to one of several firms whose costs are relatively low. It has been estimated that this type of product has an 80 per cent experience curve. The company has £0.5 m available in cash and bank overdraft. Assignment Questions 1. Should CLE launch the product at a price of Rs. 399? 2. How to assess the risk involved in this process? Learning Outcome 3. 4. 35 To understand the usefulness of the knowledge of the experience curve for a new product To calculate the cost of the product under learning curve concept and to win over the competitors in bagging the deal. Caselet - Car Services Ltd (CSL) Car Services Ltd (CSL) rends motor vehicle breakdown recovery service to its members. It attracts new members through a television advertising campaign that encourages potential clients to telephone a free call number for further information and the opportunity to immediately enroll with a credit card. Members are offered the choice of three levels of annual service contract in descending order of coverage and price: Gold, Silver and Standard. The telephone inquiries come through to a call centre staffed by CSL employees at the company’s premises who are paid a basic salary and a bonus of each new member that they successfully enroll. Located in the same building on another floor is the Car Hospital (CH) team who take the 43 Management Accounting -------------------------------------------------------------- calls from the stranded motorists and arrange for a franchised garage to deal with the breakdown. These garages are independently owned and CSL pay them a fee for every callout that they undertake. CSL has recently (after January 2017) commenced employing trained mechanics on enhanced salaries to dispense technical advice to members on the telephone in the hope that a proportion of the call-outs to franchised garages will be avoided. Detailed information on costs, revenues, business activity and staff is displayed in the following tables. Table 1 Cost, Revenue and business Activity data for 2017 Gold Silver Standard $120 $80 $65 the call out service during the year 0.25 0.4 0.3 Fee paid to garage per callout $80 $70 $50 47,500 59,000 20% 30% Annual subscription fee Probability of a member’s requiring Number of members % of members who represent new members during the year Specific Fixed Administration $9,73,000 1,21,000 40% $9,26,000 $14,28,200 The general fixed overhead of the business is $35,00,000 for the year (this excludes the CH and call centre staff costs). Table 2 Call Centre Data The call centre operates for eight hours per day, five days a week for 52 weeks per year. The 50 staff employed all work a 40-hour week. 10% of the call centre staff are absent at any one time because illness, holidays etc. Each call centre employee receives an annual salary of$10,000 and a bonus for each new 44 Management Accounting -------------------------------------------------------------- member that they enrol. Bonus paid per new member: Gold – $24 Silver – $22 Standard – $20 During their period on duty each call centre employee manages to deal on average with four telephone enquiries per hour. Assume that all potential customers only make one call. Potential customers can only apply via the call centre and only a minority of the calls result in an enquiry being converted into a member. Table 3 Employment details for the Car Hospital team 1. The CH is composed of 12 members, of which two are trained motor mechanics. 2. The 12 members of the team provide a 24 hour x365 day service with one mechanic and three non-mechanics being duty at any one time. (The two mechanics each work 12 hour shifts and the 10 non-mechanics work 7.2 hour shifts) 3. The motor mechanics are competent at advising motorists over the telephone how to solve certain problems with their vehicles. The other 10 members are only able to provide limited advice which always results in a call out being arranged. In contrast to the other members of the team, only 50% of the calls taken by any mechanic result in a garage being requested to make a call out. 4. The mechanic on duty takes 25% of the calls for assistance during any period and spends the same average time speaking to the subscribers as do the other team members. 5. Salaries of non-mechanically trained staff $5,000 per annum. Salaries of mechanically trained staff $20,000 per annum. 6. Newly recruited mechanics have the same competence as the existing two. Assignment Questions A. i. ii. Calculate the profit earned by CSL during 2017 Explain the financial consequences on 2017 of separately withdrawing each of the three service contracts that it currently offers (the total staff number are fixed). 45 Management Accounting -------------------------------------------------------------- iii. iv. B. i. ii. Explain any assumption that you have made in calculating your answer. Calculate the annual expected financial impact of increasing the membership of each service by one member. Assess the effectiveness of the company in converting enquiry calls into fee-paying members. Show any calculations and comment on your results. Calculate the percentage of telephone calls from members of the Car Hospital Team that result in a hospital call out being required. Calculate the net savings to the company if it were to replace the 10 non-mechanics in the team with mechanics. The manager of CSL is conscious that there is insufficient current business information available if the company is to take a more dynamic ad sophisticated approach towards its subscription pricing and garage fee level payment policies. Required C. Suggest what additional information would be required to permit the manager of the business to improve any profit maximizing decisions concerning: i. Subscription rates; ii. The callout fees paid to hospital; iii. The possible introduction of a no claims discount bonus being offered to members who do not require a call out during the year. A competitor that offers a breakdown service has compiled an analysis of its members. They anticipate that the variable cost per member could be $70, $65 or $60 and that a flexible pricing policy will result in the following outcomes. Subscription fee $ 110 100 90 Number of subscribers 45,000 58,000 80,000 Required: D. i. Prepare a summary which shows the budgeted contribution for each of the nine possible outcomes. 46 Management Accounting -------------------------------------------------------------- ii. State the membership fee strategy which will result from each of the following decision rules: maximax; maximin; minimax regret Explain the basis of operation of each decision rule. Use your answer to 1. Where relevant and show any additional working calculations as necessary. Learning Outcome 1) To appreciate the need for gaining competitive edge through cost reduction program in a service set up 2) To understand decision making under uncertainty by following decision rules: maximin; minimax regret, maximax; 3) To estimate the savings arising out of elimination of wasteful and non-essential elements from techniques and practices carried out in connection therewith, without sacrificing essential characteristics and quality of the product or service 47