Living Salads invests to exploit a fast-growing niche
View video clip:
http://news.bbc.co.uk/1/hi/programmes/working_lunch/7879071.stm
Questions
In which economic sector does Living Salads operate in?
The “living salad” market is a segment of the overall salads market. What is meant
by a segment?
What are the main customer benefits of home-harvested salads?
Describe three key features of the living salad market using the information
provided in the video
Andrew Johnson’s business size and flexibility allows him to offer a more
competitive price. Why is this important to the business?
For more information:
http://www.livingsalads.co.uk
http://www.telegraph.co.uk/foodanddrink/3343824/Healthy-eating-saladdays.html
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