What caused the business to fail?
Using a fictitious name might not be the best choice for an airline according to
the costumers and markets point of view.
Used a capital from 4 pilots in total 200,000 pounds, that went to his personal
bank account. This causes a lot of effort in the company to get this amount back,
which eventually didn’t happen and made the 4 investors lose their money.
Also the accounting, setting the price and the labor choice doesn’t add up which
can draw attention. Which shows lack of finance.
This question is AO2-3