STATISTICS TRIPLETS Information presented through numbers, generally from a study. A set of succession of three similar things. Used from experts or Used to celebrities draw to endorse attention to products a certain builds point. ethos. Used to build an emotional connection (pathos) with the viewer. Used to Used to embed appeal to logic (logos) information without and builds repeating credibility the same of brand thing. (ethos). Used for the rhythm or melody created through repetitive sound. Used to persuade through logic (logos). RHETORICAL QUESTION Words or phrases that evoke emotional responses in the audience. OPINION The A question A view or occurrence Information asked to judgement that is of the same make a based on known to letter or point or personal be true sound at draw ideas not used as the attention to always true. evidence. beginning. an idea. FACTS EMOTIVE LANGUAGE ALLITERATION A F O R E S T AFOREST TECHNIQUE CHEAT SHEET