In the Long Run Population Productivity Discovery of new resources Technology Processes improve May or May not signify improved standards of living Recession and Downturn- contraction- Negative economic growth rate and lower economic growth rate—Unemployment- lower output by firms- deflationary pressure- Lowest point of the downturn in economic growth rate is called TROUGH Long term trend lineRecovery ---Economic growth AGGREGATE DEMAND • The wealth effect- pl increasing real value of your assets (wealth decreases) so you spend less. • The Trade Effect – When price levels are high- goods and services are less competitive in world markethence x decrease—nx will decrease hence output demanded at higher price level is less • The Interest Rate effect-when pl is high Interest rate is high. Students work Aggregate Supply- SRAS Page Number 241 More controversial—I will touch upon the meaning and factors that affect the SR AS Short run – Fixed Wage period- Where wages rates do not change following changes in price levels or demand for labour etc. Why? Contract- Minimum wages – Labour Union power etc. Definition of AS