SALES ADVANTAGE
At a glance
MASTER THE SALES CYCLE
WIN NEW BUSINESS
STRENGTHEN THE BOTTOM LINE
You know the key to sales success is getting the
process right—getting it to work profitably for your
customers and your company.
Dale Carnegie Training® understands this too.
That’s why we just fine-tuned the Sales Advantage
program. Sales Advantage examines the strategic
answers to today’s make-or-break selling issues.
How to win appointments with key players.
Communicate proactively.
Resolve objections.
Gain new referrals. Close more sales.
At the end of the program, you take away a mastery
of the sales process—knowing the right questions to
ask, the best solutions to go with, and the sure ways
to win repeat sales and long-term customers.
The new Sales Advantage program delivers
remarkably improved sales performance. You’ll
measure it by how you and your sales force handle
the entire sales process – from identifying new
prospects to delivering superior follow-up service.
Best of all: you’ll see dramatic results on the bottom
line.
Participants learn how to:
Build Rapport
Understand and apply a proven selling process to
create partnerships
Learn how to make buyers eager to talk with you
Establish immediate credibility to build alignment
with buyers
Generate Interest
Uncover and appeal to different buyer interests
Use power questions to get the information you need
Widen the buyer expectation gap to create interest
Provide Solutions
Develop solutions that are unique to each buyer
Present solutions that are persuasive and
convincing
Appeal to logic and emotions
Resolve Objections
Find points of agreement to lower buyer resistance
Ask the right questions to uncover hidden
objections
Respond to objections with confidence
Evaluate buyers to move the sale forward
Engage the prospect’s emotions in the buying process
Ask for the sale with confidence
Appeal to Motive and Gain
Commitment
Uncover Opportunities
Penetrate existing accounts and increase customer
loyalty
Prospect for results to fill your sales pipeline
Create a referral network of champions who bring
business to you
Plan for Success
Develop a motivating personal vision
Set meaningful goals to ensure higher levels of
sales success
Manage your time to focus on profitable action
Create added value for clients with effective
follow-through
Master the Selling Process
Tie the sales process together
Find and communicate strengths to create
relationships
Build on the successes you have experienced in
this program
®
Dale Carnegie Training
—The Global Leader in Business Training
Offered by:
Executive Training Institute
6th Floor Unit 600, VGP Center, 6772 Ayala Avenue, Makati City, Philippines
Contact Person:
Visit our website at
www.dalecarnegie.com
PRETTIE C. ATIENZA
Mobile no. : (+639) 27 669 8840
E-mail Address: pca@dalecarnegieph.com
Local website: www.philippines.dalecarnegie.com
All Dale Carnegie Training®
Local sponsoring organizations
in the U.S. have been accredited
by the Accrediting Council for
Continuing Education and
Training (ACCET).
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Copyright©2000 Dale Carnegie & Associates, Inc. All rights reserved.
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Course Fee: Php 20,832.00
Inclusions:
Participant manual, certificate of completion and snacks.