31 categories containing 147 specific CSR activities (A)Leadership , Vision and values Defining and setting purposes , values and vision Incorporating CSR into enterprise’s purpose Incorporating CSR into enterprise’s values Incorporating CSR into enterprise’s vision Aligning purpose, value, and vision Involving relevant stakeholders Gaining commitment from key constituents Translating it into policies and procedures 7. Developing business principles/code of conduct 8. Developing policies 9. Integrating CSR into strategies 10. Integrating CSR into corporate governance 11. Integrating CSR into management system Putting it into practice including empowering and embedding 12. Empowering people 13. Providing necessary training and development 14. Instilling the culture of responsible business practice 15. Aligning remuneration 16. Using value based leadership Ethical Leadership and Championing 17. Defining a clear position on political on contribution 18. Lobbying transparently 19. Combating corruption and bribery 20. Refraining from aggressive tax avoidance 21. Being a leader and advocate 1. 2. 3. 4. 5. 6. (B) Market place Activities Responsible customer relations including marketing and advertising 22. Avoiding misleading marketing and advertising 23. Providing good and clear product information 24. Providing offensive advertising 25. Promoting diversity 26. Screening customer for acceptable behavior 27. Engaging in cause related marketing 28. Listening and responding to customer feedback and complaints 29. Involving customer and improvements Product responsibility 30. Ensuring product safety 31. Addressing potential misuse of products 32. Protecting vulnerable customers 33. Considering product life cycle 34. Incorporating CSR impacts in product innovation Using CSR product labeling 35. Marketing environmentally friendly products 36. Marketing organic food products 37. Marketing products respecting human and labor rights 38. Marketing fair trade products Ethical competition 39. Avoiding anti-competitive behavior 40. Ensuring fair prices 41. Ensuring affordable prices 42. Avoiding aggressive selling practices Making markets to work for all 43. Ensuring accessibility 44. Engaging in “base of the pyramid” activities Example of market place activities 45. Happy customers 46. Dansk Kaffekompagni (C)Workforce Activities Employee communication and representation 47. Respecting rights to free assembly and collective bargaining 48. Listening to and involving employees 49. Ensuring grievance resolution 50. Enable whistle blowing 51. Combating harassment and bullying 52. Respecting privacy Ensuring employability and skills development 53. Provision and training and development opportunities 54. Planning career development 55. Promoting knowledge management and organizational learning 56. Conducting job appraisal Diversity and equality 57. Promoting a diverse workforce 58. Promoting non-discrimination 59. Providing equal access to employment opportunities 60. Ensuring career development for the disadvantage Responsible/fair remuneration 61. Paying employees fairly 62. Ensuring equal benefits paying a living/minimum wage Work/life balance 63. Addressing work/life balance 64. Offering flexible working 65. Providing stress management Health, safety and well being 66. Promoting health and safety promoting health and wellbeing 67. Enabling child care, elder care and caring for employees 68. Providing support programmers 69. Dealing with HIV/AIDS in the workplace Responsible restructuring 70. Consulting on restructuring 71. promoting job-sharing 72. promoting voluntary redundancies 73. Applying planned restructuring 74. Providing support (D)Supply chain activities Being a fair customer 75. Listening to and working with a supplier 76. Agreeing honest and fair terms with suppliers 77. Ensuring fair pricing Driving standards through the supply chain 78. Screening suppliers for compliance with social and environment standards 79. Monitoring social and environment performance of suppliers 80. Applying CSR standards throughout the supply chain 81. Promoting fair trade 82. Setting targets for suppliers 83. Embedding policies to exclude child and forced labor Promoting social and economic inclusion via the supply chain 84. Providing access for suppliers run by minority groups 85. Providing access for small and local suppliers 86. Stimulating a sustainable local economy (E)Stakeholder Engagement Mapping key stakeholders and their main concerns 87. .Mapping stakeholders 88. Using available knowledge 89. Prioritizing stakeholders 90. Planning consultation Stakeholders’ consultation 91. Engaging in employee consultation 92. Ensuring customer feedback 93. Establishing complaints procedures 94. Conducting stakeholder’s surveys 95. Engaging in local community liaison 96. Conducting focus groups 97. Communicating and liaising with business partners 98. Participating in public policy debate 99. Partnering with public authorities (F) Community Activity Practical activities 100. Supporting charity 101. Engaging in partnership for social investment 102. Applying commercial initiatives Giving cash (CCI) 103. Donating 104. Sponsoring 105. Providing loans Giving employees time (CCI) 106. Allowing employees volunteering 107. Encouraging part time project assignment 108. Using full time secondment 109. Co-ordinating giving of employees’ time Giving gifts in kind(CCI) 110. Providing facilities 111. Loaning facilities and assets 112. Giving assets Being a good neighbor 113. Liaising with local communities 114. Promoting social cohesion in the community 115. Minimizing adverse effects of local operations (G) Environmental activities Resource and energy use 116. Running awareness initiatives 117. Using green technologies 118. Improving energy efficiency 119. Purchasing green materials 120. Using locally generated renewable energy 121. Considering land use and biodiversity Pollution and waste management 122. Treating emission 123. Re-engineering process 124. Reusing and recycling 125. Managing localized environmental pollution Environmental product responsibility 126. Managing the supply chain 127. Assessing impacts in product life cycle 128. Certifying and labelling products 129. Reducing packaging 130. Using products take-back schemes. 131. Addressing GMO issues Transport Planning 132. Reducing goods transport 133. Reducing employee travel 134 Applying home working 135. Using teleconferencing