CIPD Candidate Assessment Activity
Title of unit/s
Employee Engagement
Unit No/s
5ENG
Level
5
Credit value
6
Assessment method(s)
Briefing paper and presentation
Learning outcomes:
1
Understand the concept and components of employee engagement and evidence showing its
contribution to achieving business outcomes.
2
Understand the importance of employee engagement as a contributor to positive corporate
outcomes.
3
Know how to implement HR strategies and practices to raise levels of employee engagement in a
specific organisational context.
Assessment brief/activity
Assessment
Criteria
Your Chief Executive is committed to having a more engaged workforce and has
asked you to brief the executive team on how this could be accomplished. She has
informed you that not all of the executive team understand what it means, what the
benefits are and what is involved. You have been asked to develop and deliver an
informative and persuasive presentation which includes:
•
•
•
•
•
•
An analysis of the meaning, principal dimensions and components of employee
engagement and how it differs, if at all, from related concepts such as
organisational commitment, employer involvement, job satisfaction.
An identification of the principal drivers and business benefits of having an
engaged workforce and a signposting of some of the steps an organisation can
take to create a culture of employee engagement e.g. through job design,
discretionary behaviour etc,
A brief explanation of the need for aligning engagement practices with other
corporate components.
An evaluation of suitable diagnostic tools for measuring employee attitudes and
levels of employee engagement.
An example of an employee value proposition (EVP) to promote levels of
employee engagement making reference to what makes a ‘good’ EVP.
Examples of relevant HR strategies to raise levels of employee engagement and
address barriers.
1.1
2.1, 2.2
1.2
3.1
3.2
3.2, 3.3
Evidence to be produced/required
A written brief of approximately 2,000 – 2,500 words in total plus a short set of summary slides. Please
note that you do not have to give the presentation.
You should relate academic concepts, theories and professional practice to the way organisations
operate, in a critical and informed way, and with reference to key texts, articles and other publications
and by using organisational examples for illustration.
All reference sources should be acknowledged correctly and a bibliography provided where
appropriate (these should be excluded from the word count).
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