Micro
Environment
DEFINITION
 A micro environment is also known as
the internal environment
 The direct environment in which the
business functions
 Has most direct + and – influences on
business
 Consists of factors that influence
business from within
Micro
Environment
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Vision, Mission Statement,
Goals and Objectives
Organisational Culture
Organisational Resources
Management & Leadership
The organisational structure
of the business
The 8 functions & activities
In this lesson we will only be
discussing the following:
Vision, Mission Statement, Goals and
Objectives
Organisational Culture
Organisational Resources
Vision, Mission
Statement,
Goals and
Objectives
VISION
 The vision represents the idea or
dream of the business and where they
would like the business to be in the
future
 The vision inspires stakeholders
 Must be easily understood
 Bridges gap between present and
future
MISSION
STATEMENT
 A mission
statement
gives a
clear
outline of
the way in
which the
business
intends to
achieve its
vision
GOALS
 Long term plans
 Goals are set to be able to reach the
vision set by the business
OBJECTIVES
 Short term aims
 Objectives are set by businesses to
be able to reach the long term goal
Organisational
Culture
How management
makes decisions
 How the staff
interacts
 How deals are
negotiated by the
company
 The morals and
ethics of a
business
 The way the
company is
structured can be
formal or informal

Organisational
Resources
 Organisational Resources = ALL resources
available to the business
 Examples:
1. Human Resources (People)
2. Financial Resources (Money)
3. Physical Resources (Machinery etc.)
4. Other Resources (Time etc.)