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Data Strategy Canvas
Company name
Date
SUPPLIERS
DATA SOURCES
SKILLS & CAPABILITIES
CONSUMERS
Who are the internal and
external stakeholders
providing inputs we use?
What current data sources can we access?
What would we like to be able to use?
What skills do we have on the team, either internally
or through partners?
What additional skills or capabilities do we need?
Who are the internal and
external stakeholders using
our analytics output?
GOALS
How will we support the business?
What are our defensive goals?
What are our offensive goals?
TOOLS & TECH
CHANNELS
What technologies and
functionality do we currently have
and use?
What would we like to have?
Through which communications
channels
can we activate?
What’s on our wish list?
STRENGTHS & ASSETS
WEAKNESSES & RISKS
What are we good at and what works to our advantage?
Where do we need to improve and what might threaten our future success?
The Data Strategy Canvas was inspired by the Business Model Canvas from Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 4.0.
View a copy of this license at: http://creativecommons.org/licenses/by-sa/4.0/