Driving the Digital Transformation
On the way to Industry 4.0
Leonardo Cipollini
UNINDUSTRIA Reggio Emilia - 29 Aprile 2016
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Realize innovation.
Leonardo Cipollini
Business Development Director MM
Digital Factory Division
Product Lifecycle Management
Siemens Industry Software S.r.l.
leonardo.cipollini@siemens.com
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Siemens PLM Software
Siemens Division Structure
Flat market driven organization
Go-to-market
Americas
Middle
East, CIS1)
Europe,
Africa
Market
Asia,
Australia
Global
Healthcare
Separately
managed
Healthcare
Divisions
(Global P&L)
Power
and Gas
Wind
Power and
Renewables
PG
WP
Energy
Management
Building
Technologies
Mobility
Digital
Factory
Process
Industries
and Drives
EM
BT
MO
DF
PD
Financial
Services
Power Generation
Services
PS
Corporate Services
Managing Board
HC
SFS
Corporate Core
1) Commonwealth of Independent States
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Siemens PLM Software
Siemens Digital Factory Division Organization
Digital Factory Division
Factory
Automation
Control
Products
Product Lifecycle
Management
Motion
Control
eCar Powertrain
Systems
Customer
Services
World market leader
in automation with
integrated automation
portfolio for all
industries
Products and systems
to switch, protect and
control low-voltage
consumers
Proven software
solutions to create,
validate and manage
product and process
knowledge across the
product lifecycle
Global leading
supplier of products,
systems and solutions
including services:
Drives, Motion
Control Motors,
CNC Solutions for
machinery and plants
High quality
powertrain
components and
charging systems for
series production of
electric and hybrid
vehicles
Integrated service
offering from a single
source throughout the
product lifecycle
Integrated product portfolio paves the way for the Digital Enterprise.
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Siemens PLM Software
Siemens PLM Software Profile (Italy)
Organization
• Siemens PLM Software
• B.U. of Siemens Digital Factory Division
• Headquarters – Plano, Texas
• Over 10.000 employees (>160 in Italy)
(Milano, Torino, Modena, Novara, Treviso)
Products/Solutions
• PLM Software and Services
Market shares
• > 90.000 customers (> 4100 in Italy)
• > 11 Million user licenses
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Siemens PLM Software
Driving the Digital Transformation
On the way to Industry 4.0
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Realize innovation.
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Siemens PLM Software
The data volumes are exploding
More data has been created in the past two years than in the entire previous history of the
human race.
• By the year 2020, about 1.7 megabytes of new information will be created
every second for every human being on the planet.
• Within five years there will be over 50 billion smart connected devices in the
world, all developed to collect, analyze and share data.
• By 2020, our accumulated digital universe of data will grow from 4.4
zettabytes today to around 44 zettabytes, or 44 trillion gigabytes.
Source: www.forbes.com
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Siemens PLM Software
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Siemens PLM Software
Veränderungen in der Kommunikation
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Siemens
PLMOnline
Software
Source: The Washington
Post
Veränderungen in der Kommunikation
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Siemens
PLMOnline
Software
Source: The Washington
Post
Products are Getting Smarter and More Connected
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Siemens PLM Software
Smart Innovations Are Transforming Every Industry
Automotive and Transportation
Medical Devices and Pharmaceuticals
Cars that drive
themselves.
Implants made
just for you.
Aerospace and Defense
Energy and Utilities
Pilotless planes
launching markets.
Energy that
self-optimizes.
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Siemens PLM Software
Smart Innovations Are Transforming Every Industry
Consumer Products and Retail
Electronics and Semiconductor
Coffee that knows
how you like it.
Sensors tattooed
onto your skin.
Industrial Machinery and Heavy Equipment
Marine and Shipbuilding
Machines that
make themselves.
Ships sailed by
on-shore captains.
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Siemens PLM Software
Smart Innovations Aren’t Just Improving Products;
They’re Transforming the Business Landscape
Phones that take photos.
Cars that drive themselves.
Planes without pilots.
Innovation:
Camera makers leverage digital
technology to replace film.
Innovation:
Automakers develop advanced
driver assistance systems.
Innovation:
Aerospace companies make
pilotless drones for defense.
Transformation:
Smart phone manufacturers
leverage the internet to replace
digital cameras.
Transformation:
New players leverage
driverless cars to challenge the
“conveyance” model.
Transformation:
Pilotless aviation serves as
catalyst for innovation in security,
e-commerce—and photography.
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Siemens PLM Software
How Prepared Are You to Change Your Business?
The products, business models
and legacy positions that once
gave companies their competitive
edge are no longer secure.
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Siemens PLM Software
Transformational Forces Behind These Smart Innovations
Transformational Force
2025 Economic Impact
300% increase in connected
$36 trillion – Operating costs
devices over past 5 years
of key affected industries
Cloud
Technology
Tens of billions
$1.7 trillion – GDP related
SMAC users by 2025
to the Internet
3D Printing
Technology
4x revenue increase for additive
$11 trillion – Global
manufacturing in past decade
manufacturing GDP
Knowledge
Automation
400+ million increase in users
$9+ trillion – Knowledge
of intelligent digital assistants
worker employment costs
Advanced
Robotics
8% CAGR, growth in sales
$6 trillion – Manufacturing
of industrial robots, 2010-16
worker employment costs
Internet
of Things
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Rate of Improvement
Source: McKinsey Global Institute research 2013
Siemens PLM Software
Competing in a World of Constant Transformation
How can these
transformational forces
improve your ability
to innovate?
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Siemens PLM Software
The Gartner’s Hype Cycle
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Siemens PLM Software
The Gartner’s Hype Cycle
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Siemens PLM Software
Gartner’s 2015 Hype Cycle for Emerging Technologies
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Siemens PLM Software
Siemens terms its approach
to Digitalization in industry
and its way towards Industry 4.0
the “Digital Enterprise”
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Siemens PLM Software
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Siemens PLM Software
Workflows in process / discrete industry differ
Digital Enterprise
Process Industries
Product design
Processand plant
design
Engineering
Discrete Industries
Operation
Services
Product
design
Production
planning
Production
engineering
Production
Services
Product design starts in the laboratory
Process design – P&ID
Detailed engineering – electrics,
DCS engineering, piping, 3D plant design…
Sensors: temperature, pressure, flow, weight, analytics,
Actuators: pumps/agitators, valve positioners,
heating/cooling
Product design and Production planning in CAD/CAE
Machine and Line Automation driven by mechatronic
CAD/CAE
Sensors : proximity, encoders, position, motion…
Actuators: hydraulics, servo-motors, linear drives
Hazardous/explosive environment
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Siemens PLM Software
The Internet is revolutionizing the business world
and creates major challenges for manufacturing companies
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Siemens PLM Software
Industrie 4.0
Defining the way forward in industry in the internet age
An initiative of the German industry sponsored by the German Government
Cornerstones of the initiative Industrie 4.0
• Horizontal integration of the value-add
networks
• Seamless integration of the engineering
of the entire value-add chain
• Vertical integration and networked production
systems
Source: acatech, April 2013 “Umsetzungsempfehlung für das Zukunftsprojekt Industrie 4.0”
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Siemens PLM Software
Survey of 235 companies from 5 sectors with headquarters in Germany,
… substantial investment is needed
• By 2020, European Industrial companies will invest €140 billion
annually in Industrial Internet applications
• In 5 years, more than 80% of companies will have digitalized
their value chain
• The industrial internet creates better productivity and resource
efficiency- an 18%increase in efficiency within 5 years
• Digitalized products and services generate approx. €110 billion
of additional revenues per year for the European industry
The Industrial Internet transforms the entire company
and must be part of the CEO agenda.
Source: PriceWaterhouseCooper Report
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Siemens PLM Software
How prepared are you to change your business?
The products, business
models and legacy positions
that once gave companies
their competitive edge are no
longer secure.
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Siemens PLM Software
Manufactures are conscious of being the beginning
of a new industrial revolution
…… smart manufacturing marries information, technology and human ingenuity to bring about a rapid revolution in the development and
application of manufacturing intelligence to every aspect of business …..
• Humans, devices and systems are connected along the entire value chain
• All relevant information are available in real-time – across suppliers, manufacturers and customers
• Parts of the value chain can constantly be optimized with respect to different criteria, e.g. cost, resource
utilization, customer needs
It will fundamentally change how products are invented, manufactured, shipped and sold.
First Industrial Revolution
The introduction of mechanical
production plants driven by water
and steam until the late 18th
century
1784 - First mechanical loom
Second Industrial
Revolution
Mass production, introduction of
electrical power driven systems,
division of work on line production
systems
Third
Industrial
Revolution
Fourth Industrial
Revolution
1969 - First
programmable logic
controller (PLC)
Modicon 084
Simulation
Automous and
collaborative
robots
DIGITALIZATION
Cincinnati slaughter houses
Horizontal/Vertical
SW Integration
IOT and
Industrial
Internet
Introduction of
electronic systems
and computer based
automation of
production
1870 - First assembly line
Cloud
Based on the use of
cyber-physical systems
trasforming traditional
factories from cost
center into profit center.
Additive
manufacturing
Augmented
reality
Cyber security
1800
1900
2000
Time
Big Data and analytics
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Siemens PLM Software
Factory 4.0 …. the fully connected way of making things
CYBER SECURITY
> Stronger protection for Internetbased manufacturing
> Technology products with
longer life cycles
BIG DATA
CLOUD
COMPUTING
> Making sense out of complexity
> Creativity
> Collaborative manufacturing
LOGISTICS 4.0
> Fully integrated supply chain
> Interconnected systems
> Perfect coordination
3D PRINTING/ ADDITIVE
MANUFACTURING
> Scrap elimination
> Mass customization
> Rapid prototyping
SENSORS
> Zero default/deviation
> Reactivity
> Traceability
> Predictability
COLLABORATIVE ROBOT
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> Real-time autonomy/productivity
> Full transparency (contextualization,
comprehensiveness, collaborative robot) on data
reporting
ADVANCED MATERIALS
> Smart value-added products
> Technical differentiation
> Connectivity
Siemens PLM Software
Integrating the digital and real world
Product Information is enriched throughout the life cycle
The digital model is always up to date and will be expanded
throughout the life cycle
Productdesign
Production
planning
ProductionEngineering
Production
Digital World
Service
Integrated Plant
Digital Equipment
Planning
Digitalization
Requirements
Product Structures
Virtual Models
Service
Work instructions
Quality information
Productions-Simulation
Configuration
Validation
Virtual Commissioning
Ramp up / Operation
Monitoring
Optimization - CI
Documentation
Maintenance
Condition monitoring
Real World
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Siemens PLM Software
In order to remain competitive manufacturing companies
need to achieve enormous improvements in their processes
Reducing
the time to
market
Enhancing
flexibility
Increasing
Quality
Increasing
efficiency
• Shorter
innovation cycles
• Individualized
mass production
• Closed loop quality
processes
• More complex products
• Volatile markets
• Larger data volumes
• High productivity
• Traceability and
integrated genealogy
• Energy efficiency and
resource efficiency
as key competitive
factors
Product and production
integrated
Flexible
production
Full process
transparency
Optimized
production resources
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Siemens PLM Software
Market competition requires … costs optimization, continuously improve
productivity and be agile respond to customer demands.
Activity
During last years to be competitive, manufacturing companies had to:
 shorten time to market
Time
 streamline and integrate their processes
 work closely with customers to identify and produce tailored solutions
Time to market
SOP
 make more flexible production to suit more rapidly the demands of the market.
The goal is not achievable without modify dramatically the manufacturing processes to make them
more integrated and efficient as possible.
Time to market
SOP
The key enabler of the change is the adoption of specific digital technologies and SW systems
dedicated to enlarge the performance of each sector and, in the same time, making possible a real
integration and collaboration among the sectors. The strategy is to have all departments which
working together as part of the same process supported by IT systems.
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Siemens PLM Software
Most of the manufacturing organizations are structured by separated “silos”
which doesn’t help a real process integration
Organization
•
•
•
•
Product
Engineering
Functions
Features
Product segment
Development platforms
Process
Planning
• Technology
• Factory Layout
• Production Line design
Shop floor
• Plants
• Work areas
• Equipments
Focus
Product
documentation
Reference
Data Model
3D
Models
Process
documentation
Engineering
BoM
Product Structure
as designed
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Product
Manufacturing
Manufacturing
Resources
BoM Routings
Product Structure Operations Resources
to be produced
• Business Process logic
• Physical Plant Complexity
• Production plan
In many cases the data communication among different IT-systems impede a real collaboration
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Only a holistic approach improving all processes along the entire value chain
will fulfill the targets
From virtual to real
and
from concept to service
1
2
4
3
5
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Siemens PLM Software
Use case: Plant Simulation @ Volvo
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https://www.youtube.com/watch?v=Xx0PRMhev3A
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Use case: Intosite @ Ford
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IntoSite
The smart Map for your Production Facilities
IntoSite is a new web application that:
 Takes Google maps idea into the
production facility turning it into a
Knowledge Network that complements
traditional IT systems
 Enables 3D navigation through
production facilities
 Provides simple access to Digital
Manufacturing and Production info in
3D context from almost any IT System
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Siemens PLM Software
Enables 3D navigation through production facilities
https://www.youtube.com/watch?v=W3Y9bRoMXC0
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Use case: Optima
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Order
now!
GO
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Today
18 product variations
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In the future
56,000 product variations
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Optima
https://www.youtube.com/watch?v=lDqRoNMtd9Q
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Progettazione 3D e simulazione meccatronica (MCD)
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Progettazione e simulazione di impianto
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www.siemens.com/plm
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Optimizing Innovation Within the Digital Enterprise
Siemens PLM portfolio capabilities
Product Lifecycle Management
Manufacturing Operations Management
Integrated Production Automation
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Siemens PLM Software
The Product Lifecycle Management functional areas
Portfolio Management
Project Management
Document Management
Requirements Management
Mechanical Engineering
Software Development
Electrical Engineering
Configuration & Change Management
BOM Management
Supplier Relationship Management
Reporting & Analytics
Manufacturing Planning
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Technical Documentation
Siemens PLM Software
The Digital Manufacturing functional areas
Part Manufacturing
Assembly Planning
Plant Optimization
Human Performance
Quality Planning
Production Management
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