Siemens in the
Pacific Region
Company Presentation 2015
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A strong local partner
Technology for Australia and New Zealand
“Together with our customers and
partners, our aim is to set the
benchmark in the way we electrify,
automate and digitalise the world
around us.
Driven by our passion for
engineering excellence, we are
committed to a sustainable future for
Australia and New Zealand.”
Jeff Connolly
CEO & Managing Director
Siemens Ltd.
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Global presence
Close to customers all over the world
Europe, C.I.S.,1 Africa, Middle East
Revenue (in billions of €)2
15% of total worldwide
10.9
115,000
69
(including Germany)
Employees3
33 % of total worldwide
Key production facilities4
24 % of total worldwide
38.7
211,000
139
Germany
Revenue (in billions of €)2
54% of total worldwide
Employees3
62 % of total worldwide
Key production facilities4
48 % of total worldwide
Americas
18.8
70,000
76
Revenue (in billions of
26% of total worldwide
Asia,
Australia
€)2
Employees3
20 % of total worldwide
14.4
62,000
74
Key production facilities4
26 % of total worldwide
All figures refer to continuing operations.
1 Commonwealth of Independent States.
2 By customer location.
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3 As of September 30, 2014.
Revenue (in billions of €)2
20% of total worldwide
Employees3
18 % of total worldwide
Key production facilities4
26 % of total worldwide
4 Fifteen employees or more.
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Local presence
Siemens in Australia and New Zealand
Siemens employs more than 2,200 people across
14 locations in Australia and New Zealand.
Our businesses supply approximately A$ 2 billion
worth of technology to the local market.
2
2
Our local financial commitment, via local equity,
and in debt and equity participation in public
infrastructure, is approximately A$ 1 billion.
2 2
Office
Production / Service Facility
All figures refer to local Siemens entities as of September 30, 2014
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Our history
Innovative solutions for more than 140 years in the Pacific
1893
1956
1977
Australia’s first electric
streetcar in Tasmania
Australia’s first licensed
television transmission
Lights for the first night World
Series Cricket match
1989
1995
2003
2007
Automation and power systems
for the ANZAC class frigates
World’s first filmless
paediatric imaging in NSW
Trains and trams for the
Melbourne network
Kogan Creek power station
starts powering 1 million homes
2013
2013
2014
2014
South Australia’s first electrified
passenger train network
New Zealand’s HVDC Pole 3
link is commissioned
Collaboration agreement
signed for MRI research
South Australia’s largest wind
farm goes into operation
1872
First telegraph line from
Darwin to Adelaide
WWW.SIEMENS.COM.AU/HISTORY
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Research and Development
Innovation has always been the foundation of our success
28,800
1,000
5.7%
R&D employees worldwide
Partnerships with universities, research institutes
and other organisations around the world
Percentage of global revenue spent on R&D
Advanced manufacturing
in Rail Automation
Siemens Fusesaver™
A local invention for local
conditions
Developed in Queensland,
Fusesaver is the world’s most
advanced circuit breaker for
overhead powerlines. It is now
being exported for trials in other
countries.
Siemens has used additive
manufacturing techniques to develop
customised switch-housing prototypes
for the Australian rail industry.
WWW.SIEMENS.COM/INNOVATION
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Corporate Citizenship
Collaboration with customers and partners
Customer Focus
Memorandum of
Understanding
National Member
Siemens Pacific Executive
Relation Program
Engineers Australia
Committee for Economic
Development of Australia
Investment
Sponsorship
Tonsley Precinct,
South Australia
University of
Technology, Sydney
Collaboration:
MRI Research
Memorandum
of Understanding
University of
Queensland
South Australian
Government
Premium Partner
German-Australian Chamber of
Industry & Commerce
Collaboration:
Cloud Research
RMIT University
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Leaders Group
Australian Advanced
Manufacturing Council
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Employees
A lived ownership culture
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Environment, Health and Safety
Taking our commitment further
Zero harm culture
Protecting the environment,
conserving our natural
resources, fostering the health
and performance of our
employees, as well as building
a constructive safety culture
are core to our social and
business commitments at
Siemens.
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The safety and health of our
people, contractors and customers
is at the centre of what we do.
Serve the environment
We continually strive to improve the
environmental performance of our
products and to mitigate our
environmental impact.
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Vision 2020
A consistent strategy
Our strategy
With our positioning along the electrification
value chain, we have know-how that extends
from power generation to power transmission,
power distribution and smart grid to the
efficient application of electrical energy.
And with our outstanding strengths in
automation, we’re well equipped for long-term
megatrends and the age of digitalisation.
Setting the course
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Megatrends
How digitalisation is transforming our world
Worldwide data volume doubles every two years.
By 2020, it will have grown to 40 zettabytes – that’s
a 50-fold increase within ten years.
Data volume
40 zettabytes
by 2020
Australians downloaded
59%
Australians downloaded 676,898 terabytes of data
in the June quarter 2013 — a 59 per cent increase
on the June quarter 2012.
more data year on year
in 2013
The digital economy contributed
New Zealand’s digital economy contributed more
than $2 billion in export earnings in 2012.
10% increase leads to
0.75% rise
in per capita GDP
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NZ$2 billion
to New Zealand’s export
earnings in 2012
Digitalisation boosts GDP – a 10% increase in the
digitalisation level of a country leads to a 0.75%
rise in per capita GDP.
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Megatrends
How globalisation is transforming our world
Global trade
Between 2000 and 2012, the total volume
of global trade tripled.
Global trade volume
tripled
between 2000 and 2012
Australia’s two-way trade
grew by
3.7%
In 2013
Growth in trade
In 2013, Australia’s two-way trade
growth was bolstered by increased
trade with APEC member economies.
Supply chains account for
~80%
of global trade
Growth of emerging markets
By 2030, China will have overtaken
the U.S. as the world’s largest economy,
and Brazil will overtake Japan.
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Multinational companies
The supply chains of global companies
account for about 80% of global trade.
By 2030
China
will be the world’s
largest economy
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Megatrends
How urbanisation is transforming our world
Growth of cities
Megacities worldwide
2009 – For the first time in history,
more than 50% of the world’s population
lived in cities.
1970 – two megacities with more
than 10 million inhabitants.
2050 – 70% of the world’s population
will live in cities.
2025 – 37 megacities; more than
14% of the world’s population will
live in a megacity.
In 2013
66% By 2050
70% of Australia’s population
lived in a capital city
of the world’s population
will live in cities
By 2025
37 megacities
worldwide
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Megatrends
How demographic change is transforming our world
World population
Worldwide life expectancy at birth
2012 – 7.1 billion people
2012 – 70 years
2050 – 9.6 billion people
2050 – 82 years
By 2061
41years
By 2050, the share of the population aged
60 or over will, for the first time, equal the
share of the population younger than 15.
will be the median age in
New Zealand
Global life expectancy
will be
By 2060
14.4%
82 years
by 2050
of Australia’s population will be
aged 75 or more years
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Megatrends
How climate change is transforming our world
2013 – highest CO2 concentration in the
atmosphere in 800,000 years
2001 to 2010 – warmest decade on record
The time spent in drought for eastern and
northern New Zealand is projected to
double or triple by 2040.
Seven of Australia’s 10 warmest years
on record have occurred since 1998.
Australia’s mean surface air
temperature has increased by
0.9 C
since 1910
Highest CO2
concentration in
800,000
years
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Portfolio
Well positioned in electrification, automation & digitalisation
Energy
Management
Power
and Gas
Digital transformation
Digitalisation
Globalisation
Process Industries
and Drives
Healthcare
Building
Technologies
Power
generation
Expected annual
market growth rate
2014–2020:
Energy
application
~ 7–9%
Automation
~ 4–6%
Urbanisation
~ 2–3%
Demographic change
Electrification
Wind Power and
Renewables
Climate change
Power transmission,
power distribution
and smart grid
Imaging and in-vitro
diagnostics
Digital
Factory
Power Generation
Services
Financial
Services
Mobility
Our setup is aligned with the long-term megatrends that define our markets, with our competitive
environment and with the requirements of customers, partners and societies.
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Portfolio
Our key market verticals for the Pacific region
Mining
Power and Gas
Energy
Management
Digital Factory
Process Industries
and Drives
Cities
Defence
Oil & Gas
Energy
Management
Energy
Management
Power and Gas
Mobility
Digital Factory
Energy
Management
Building
Technologies
Process Industries
and Drives
Digital Factory
Healthcare
Healthcare
Process Industries
and Drives
Mobility
Building
Technologies
Recent acquisitions:
- Invensys Rail
Recent acquisitions:
- Dresser Rand Group*
- Rolls Royce aero-derivative gas
turbines and compressors
By focusing coordinated sales and portfolio activities on strategic markets and their actual and
future demands, we generate a unique value proposition for our customers.
* Subject to regulatory approvals
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Customer-oriented organisation
Setup as of October 1, 2014
Global presence and go-to-market of our businesses
Americas
Power
and Gas
Wind
Power and
Renewables
Europe and Africa
Energy
Management
Building
Technologies
C.I.S.1 and Middle East
Mobility
Digital
Factory
Asia and Australia
Process
Industries
and Drives
Healthcare
(separately
managed with
global supply
chain)
Financial
Services
Power Generation
Services
Corporate Services
1
Managing Board
Corporate Core
Commonwealth of Independent States.
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Power and Gas
Powerhouse in power generation
Siemens was responsible for the overall plant design of the recently commissioned
240MW Diamantina combined cycle power station in Queensland, as well as the
supply and installation of two gas turbines and one steam turbine. Siemens will also
provide maintenance and support under a long-term service agreement.
We offer a broad spectrum of products and
solutions for the efficient generation of
electricity, and for the reliable transportation
of oil and natural gas. Our customers are
utilities, independent power producers and
engineering, procurement and construction
(EPC) companies as well as businesses in
industries such as oil and gas.
WWW.SIEMENS.COM/AR/POWER-GAS
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Wind Power and Renewables
World market-leader in offshore wind power
We’re one of the leading providers of
solutions in both onshore and offshore wind
power. To maximise cost efficiency we’re
further optimising our manufacturing and
logistics processes and driving innovations in
plant technology. By rigorously adapting our
offerings to diverse regional conditions, we
provide customers with optimised solutions
that precisely meet their requirements.
WWW.SIEMENS.COM/AR/WIND-RENEWABLES
Siemens Ltd. CEO Jeff Connolly and champion cyclist Cadel Evans experienced
breathtaking views from a Siemens wind turbine at Snowtown II Wind Farm in
November 2014. Siemens provided a full turnkey solution for Snowtown II, and will
service the wind farm for the next 20 years.
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Power Generation Services
An extensive network to achieve optimal performance
Power Generation Services delivers the
right service solutions for your gas turbine,
steam turbine, generator or wind turbine to
increase efficiency, reliability and availability.
From modernisations and upgrades, remote
monitoring, lifetime extensions, and
condition monitoring, to logistical and
turnkey service for wind turbines, we team
with you to achieve optimal performance
and maximum success.
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Siemens is investing in a state-of-the-art maintenance and repair facility at the Tonsley
precinct in South Australia to service its energy technology business. The facility will be able
to overhaul large equipment for the oil and gas industries that previously would have been
sent offshore.
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Energy Management
Partner for efficient energy infrastructure
We’re one of the world’s leading suppliers of
products, systems, solutions and services for
the economical, reliable and smart transmission
and distribution of electrical energy. We are a
trusted partner for the provision and expansion
of energy infrastructure. We offer power utilities
and industrial companies a portfolio that ranges
from systems for low-voltage grids and
distribution grids, to solutions for smart grids and
energy automation systems, to power supply
systems for industrial plants and high-voltage
transmission systems.
WWW.SIEMENS.COM/AR/ENERGY-MANAGEMENT
New Zealand's High Voltage Direct Current Inter-Island link has been strengthened
by Siemens, with the HVDC link capacity increased by more than 70 per cent.
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Building Technologies
World leader in building technologies
We’re the world’s leading provider of safe,
secure, energy-efficient and eco-friendly
buildings and infrastructure. As a
technology partner, consultant, service
provider, systems integrator and product
vendor, we have offerings for fire safety,
security, building automation, heating,
ventilation, air conditioning and energy
management.
WWW.SIEMENS.COM/AR/BUILDING-TECHNOLOGIES
Siemens Ltd CEO Jeff Connolly, Siemens AG Board Member Roland Busch and MCC CEO Stephen
Gough (L-R) unveiled a new sustainability program at the MCG in 2014. The scheme will cut utility
costs by 20% and save enough electricity annually to power the lights at the MCG for nearly six years.
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Mobility
Transportation solutions for the future
We combine all Siemens businesses
in the area of passenger and freight
transportation – including rail vehicles,
rail automation systems, rail
electrification systems, road traffic
technology and IT solutions. Our
service offerings maximise vehicle and
infrastructure availability. Our end-toend portfolio is further augmented by
turnkey project competencies as well
as targeted financing solutions.
WWW.SIEMENS.COM/AR/MOBILITY
Siemens has completed a major electrification and signalling upgrade of Adelaide’s rail network.
Project scope included a complete 25kV traction power system, as well as a SCADA system for
monitoring and control.
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Digital Factory
Industry 4.0 partner for manufacturers today and tomorrow
The Digital Factory division offers a
comprehensive, seamlessly integrated
portfolio of leading-edge PLM software
solutions and automation technologies
covering the complete life cycle from
product design and production execution
to services. This helps manufacturing
companies all over the world to enhance
the flexibility and efficiency of their
processes and reduce time to market.
WWW.SIEMENS.COM/AR/DIGITAL-FACTORY
A Siemens product lifecycle management (PLM) software solution has helped Infiniti Red Bull
Racing capture and manage knowledge throughout the innovation process, ultimately increasing
the productivity of the engineering and design team.
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Process Industries and Drives
Increased productivity, shorter time to market
Sunshine Sugar in NSW needed to replace its ageing centrifugal drive system. It
chose a Siemens AC drive-motor combination, which has yielded a 40% reduction in
energy consumption.
We’re building on our leading market position
in the growth field of process industries and
drives. With a clear focus on customer
requirements now and in the future, we offer
products, systems, solutions and services
across entire life cycles for all industry
sectors. As a trusted partner, we deliver the
innovative and integrated technologies and
the related industry expertise that ensure our
customers’ competitiveness and sustainable
growth.
WWW.SIEMENS.COM/AR/PROCESS-INDUSTRIES
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Healthcare
Next-generation medical technology
We’re one of the world’s largest suppliers of
technology for the healthcare industry and a
leader in medical imaging, laboratory
diagnostics and solutions for healthcare IT.
From October 1, 2014, Healthcare is
separately managed within Siemens. This
gives us greater entrepreneurial freedom to
tailor our business processes to the needs of
customers. Our aim is to help them meet the
challenges of a changing business
environment and successfully make the
transition to next-generation healthcare.
WWW.HEALTHCARE.SIEMENS.COM.AU
Brisbane’s The Prince Charles Hospital is using Siemens technology for world-leading
cardiopulmonary research that requires ultra-fast MRI imaging.
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Financial Services
Optimal financial solutions for business customers
Siemens Financial Services (SFS), through its shareholding in Exemplar Health,
is investing 50 per cent of the equity of the Bendigo Hospital project in Victoria.
We’re a provider of business-to-business financial
solutions. We facilitate customer investments with
leasing and equipment solutions as well as project
and structured financing. In addition to providing
capital for customers of Siemens and other
companies, we also serve as an advisor and
manager of financial risk within Siemens. Our
combined financial and industry know-how
creates value for our customers and enhances
their competitiveness. By providing accompanying
financing, we also build trust in new technologies
and enable innovative business models.
WWW.SIEMENS.COM/AR/SFS
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Siemens in Victoria and Tasmania
Siemens is leading a significant efficiency upgrade
at the Melbourne Cricket Ground, cutting utility
costs by 20 per cent. Projected savings from
reduced energy consumption will see the project
pay for itself within 5 – 10 years.
Construction is progressing on the $630 million
Bendigo Hospital Project, one of the largest
regional healthcare projects in Australia. Siemens
Financial Services (SFS), through its shareholding
in Exemplar Health, is investing 50 per cent of the
equity of the project.
Siemens has signed a Memorandum of
Understanding with Australia’s peak engineering
body, Engineers Australia. The overall aim is to
increase the level of collaboration between
companies, government, industry and educators.
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National head office - Bayswater, Melbourne
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Siemens in New South Wales
In New South Wales, Siemens has been providing
maintenance and repair services for train radio
equipment across Sydney’s vast rail network for
more than 20 years.
One of Sydney’s largest new commercial precincts
is turning to Siemens for its power requirements.
Siemens will supply medium voltage switchgear, as
well as design and supply the SCADA and
protection system for the substation at Barangaroo.
A new imaging research centre boasting the most
advanced scanning technology in the Southern
Hemisphere has opened at the Hunter Medical
Research Institute in Newcastle. The centre has
installed a Siemens Magnetom Prisma 3T MRI unit,
the first of its kind in Australia.
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Regional head office - Macquarie Park, Sydney
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Siemens in Queensland
In Queensland, Siemens is moving closer to our
customers with the opening of the Rockhampton
Service Centre. The centre will provide spare parts,
maintenance and training facilities to Queensland’s
mining region.
The recently commissioned 240MW Diamantina
combined cycle power station in Mount Isa will
supply efficient energy to local mines and houses.
Siemens was responsible for overall plant design, as
well as the supply and installation of two gas turbines
and one steam turbine.
The Royal Brisbane and Women’s Hospital has
completed the world’s first commercial installation of
a Siemens Biograph mCT Flow scanner, which will
provide oncology and neurology patients with a more
accurate diagnosis and better treatment.
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Regional head office - Bowen Hills, Brisbane
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Siemens in Western Australia
Siemens is supplying one of Australia’s largest
mining projects with a complete power distribution
solution, including integrated e-houses and electrical
and mechanical drives. The Roy Hill mine will
produce 55 million tonnes of iron ore per annum.
Officially opened in October 2014, the $2 billion Fiona
Stanley Hospital is WA’s flagship public hospital. In
an Australian first, Siemens has a 15-year agreement
to provide Managed Equipment Services (MES). This
will include managing the procurement, installation
and maintenance of all diagnostic and most treatment
equipment.
Siemens has officially opened its new multi-million
dollar Perth offices and announced the development
of a new Service Centre at Perth International
Airport. The state-of-the-art facility will provide critical
service and repair for customers in the water, mining,
oil and gas and associated industries.
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Regional head office - Belmont, Perth
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Siemens in South Australia
Innovative Siemens wind turbines at Snowtown II
Wind Farm are providing clean, emission-free power
for 180,000 South Australian homes. Siemens
provided a full turnkey project solution for the wind
farm including the associated 275kV high voltage
substation.
Siemens has completed a major electrification and
signalling upgrade of Adelaide’s rail network. Project
scope included design, procurement, construction,
and commissioning for a complete 25kV traction
power system, including a SCADA system for
monitoring and control.
Siemens is building a maintenance and repair facility
at the Tonsley precinct to service its energy
technology business. The company will invest more
than $5 million, having signed a Memorandum of
Understanding with the South Australian
Government.
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Regional head office - Wayville, Adelaide
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Siemens in New Zealand
New Zealand's HVDC Inter-Island link has been
strengthened by Siemens to meet the highest
seismic standards and increase the overall HVDC
link capacity by more than 70 per cent. The Pole 3
upgrade will ensure security of supply for New
Zealand’s power grid for generations to come.
Identified by clinicians as a superior choice for
Magnetic Resonance Imaging, Siemens has captured
the majority of growth in the rapidly-expanding New
Zealand market. In 2014 the company sold more than
10 MAGNETOM systems to hospitals and radiology
practices in New Zealand.
The introduction of electric trains in Auckland in
2014 was the culmination of more than $1.5 billion
of public investment in the underlying infrastructure.
Siemens’ contribution included network
electrification, modern signalling and train control
systems.
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Regional head office - Penrose, Auckland
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Contact
Further information and resources
For enquiries please contact Siemens
Australia Head Office on:
Ph: 137 222
Ph: +61 3 9721 2000
E-mail: customercare.au@siemens.com
Postal Address
885 Mountain Highway
Bayswater, Victoria 3153
Australia
facebook.com/SiemensAustralia
twitter.com/Siemens_Aus
linkd.in/1Apg5mm
www.siemens.com.au
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