MOTOR NEURONE DISEASE ASSOCIATION
JOB DESCRIPTION
POST TITLE:
Direct Marketing Officer
TEAM:
Fundraising
RESPONSIBLE TO:
Head of Direct Marketing and Supporter Acquisition
JOB PURPOSE:
To maximise Association income through its direct marketing
activities.
KEY RESPONSIBILITIES:
1. Responsible for project managing a range of supporter acquisition and direct marketing
development campaigns through a mix of channels including direct mail, telephone and online.
2. Responsible for the implementation of a new multi-channel welcome programme to engage
new supporters with MND Association.
3. To generate direct marketing campaigns to supporters from concept through to delivery,
including planning, researching, problem solving, copy writing, proof reading, designing,
database management and segmentation.
4. Tracking and monitoring income and expenditure for campaigns to ensure all commissioned
activity is carried out on time, within budgets and to agreed standards.
5. Day-to-day management of relationships with key external agencies and suppliers including
direct marketing agencies, printers, fulfilment houses and telemarketing agencies.
6. Analysis and reporting of results of key activities against KPI’s and targets as well as making
recommendations for future activity.
7. To source information in order to produce appeals, newsletters and other information for
supporters as appropriate, involving organisations, colleagues and agencies as necessary.
8. To respond to queries regarding direct marketing campaigns in a timely and professional
manner.
9. To keep abreast of competitor activity and legal requirements of fundraising and direct
marketing in order to constantly evolve creative techniques and deliver communications that
meet appropriate UK regulations.
10. To ensure all functions are performed with due regard to the Association’s equal opportunity
and other policies, and to undertake any other duties as required within the job purpose and its
grading.
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