Vice President of Marketing
Santa Clara, CA
COMPANY
Green Charge is the pioneer and leader in intelligent energy storage, providing energy cost savings to
businesses, schools, and cities across the country. Energy efficiency is a decades-old initiative and the
next wave of innovation will come from energy storage as the nucleus. Green Charge empowers
businesses to better control their energy use and reduce their monthly electric costs.
Green Charge was founded in 2009 and installed the first commercial/industrial intelligent energy
storage system in 2011 providing 7-Eleven an energy cost cutting solution while also providing the local
utility, ConEd, the ability to control distributed energy resources to help reduce stress on the electricity
network during peak periods. Since the initial project, Green Charge has rolled out to other 7-Eleven
stores in New York and California. In 2013, Green Charge introduced the Power Efficiency Agreement,
the industry’s first no-cost, shared savings financing model, which has been well received by the market
place and Green Charge now has over 80 energy storage systems in production across the country.
Green Charge is privately funded. In July 2014, Green Charge secured $56 million from K Road DG and
Intel Capital founder George Coelho. Portfolio customers include Walgreens, Kohls, Safeway, UPS,
Mountain View- Los Altos Unified School District, and industrial facilities across five utilities around the
country (SDG&E, SCE, PG&E, Con Edison, and Silicon Valley Power).
In 2015, Green Charge announced industry first partnerships including: Nissan to deploy second-life
lithium-ion vehicle batteries for stationary commercial energy storage in the U.S. and international
markets. Sun Edison to combine solar and energy storage throughout California. ChargePoint to
combine EV charging with energy storage to offset spikes in energy use caused by fast DC charging.
Green Charge delivers industry leading savings, up to 20 percent, of monthly energy bills and provides
no cost financed energy storage and software optimized energy usage to reduce demand charges,
optimize use of solar generation, control the energy impact of electric vehicle charging, and provide
local utilities relief to their networks when needed.
JOB DESCRIPTION
Green Charge is seeking a dynamic, analytical, results-driven and proactive VP of Marketing to own the
go-to-market strategy and to promote our intelligent energy storage solutions and offering. The VP of
Marketing will oversee all marketing efforts including market strategy, competitive analysis, product
marketing, product management, events and trade shows, lead generation, brand continuation and
analysis, public relations, industry analyst relations, sales support, and internal communications.
Responsibilities will include defining and implementing our communications strategy, branding strategy,
online/offline marketing campaigns and developing collateral and press releases that optimally positions
the strengths of our products and services. As the key leader of the marketing team, you will work with
top thinkers and thought-leaders to drive the strategic marketing efforts. The position will be based in
Santa Clara, CA.
RESPONSIBILITIES
• Develop, manage, strategize, and implement various marketing programs and campaigns
which include direct marketing, affiliate marketing, events and tradeshows, email
marketing, social media automation, PR campaigns and online marketing initiatives.
 Drive overall go-to-market strategy, planning and execution of Green Charge’s products and
service offering.
 Work closely with Sales to develop and deliver high-impact sales tools including various
collateral, presentations, case studies, demos, videos, competitive positioning, merchandise,
print and online advertising and email newsletters.
 Serve as a subject matter expert and drive marketing programs, press and analyst relations.
 Develop and deliver campaigns to generate leads, grow revenue, and increase product and
service offering through development of creative programs, brand awareness campaigns and
promotions.
 Manage the product/solution lifecycle and ensure the products meet customer’s needs and
drive continuous product improvements.
 Create event strategies; manage co-marketing and third party relationships.
 Manage the creation of trade show materials and the implementation of any sponsorship
presence at events and tradeshows.
 Develop and manage internal communications programs to keep employees informed and
energized.
QUALIFICATIONS










5+ years’ experience in a marketing leadership role for a B2B tech company, preferably
in the clean energy sector, Solar PV, or related industries.
10+ years post college of journalist/editor/PR specialist/marketing communications/product
marketing/brand manager experience.
Excellent leadership skills and an ability to develop and motivate a dynamic team
Ability to work effectively as part of the executive team in driving corporate and market strategy
Strong public speaking skills and presence
Hands-on expertise with SEO/SEM, Google Analytics, blogging platforms, automated email
marketing, social media automation
Successful experience obtaining high-profile press coverage for B2B products.
Experience with B2B brand messaging, web content creation, email marketing, whitepapers,
technical research and blogging.
Proven ability to deliver exceptional and highly creative marketing strategies with limited
budgets.
An outstanding level of creativity, an entrepreneurial spirit, a master-juggler on multi-tasking,
and superb analytical abilities.
•
•
Outstanding creative writing and copy-editing skills.
Bachelor’s degree from an accredited university, MBA preferred.
TO APPLY
Email your resume and cover letter to Careers@GreenCharge.Net. No agencies, please. References must
be provided upon request. Green Charge Networks is an equal opportunity employer. We recruit and
hire qualified candidates without regard to race, religion, color, sex, sexual orientation, age, national
origin, ancestry, citizenship, veteran or disability status.