JOB DESCRIPTION
Job Title:
Marketing Coordinator
Department:
International
Reports To:
Market Manager, G|R Canada
Location:
Santa Monica
Overview:
This position is responsible for developing and managing strategic initiatives for multiple direct to
consumer brands within the Canadian market. This position will focus on leading and executing on all
aspects of both acquisition and current member marketing campaigns. Exceptional attention to details
and the ability to work cross-functionally with the appropriate teams is essential to success. Candidate
must have demonstrated writing skills, product, channel, collateral and consumer communications
development experience. The person in this position may also assume additional responsibilities on
other projects depending on the other growth initiatives within the department.
Responsibilities:
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Responsible for ensuring that the overall direction, coordination, execution, control and
completion of Canadian marketing campaigns are consistent with company strategy,
commitments and goals.
Monitor, analyze and initiate brand strategies with a view to optimizing the lifetime value of each
customer.
Manage Winback and Cross Brand email campaigns including the development, tracking and
optimization of creative and overall performance.
Create, review and approve production development schedules, managing multiple projects
simultaneously.
Work with cross-functional team members to develop packaging, collateral and other product
related material.
Interface with operations and logistics teams to oversee inventory allocation and execution of
sales orders.
Coordinate approvals with Brand Management and internal Legal teams to ensure that creative,
product, collateral, offers, images and verbiage are compliant.
Oversight of key marketing ops functions for campaign set up including: promotional templates,
source keys, kit codes, BOM building and item code requests, new product set up, translation
guides, IBTM scripting, cart language, offer changes etc.
Develop online and printed catalog and kit customization strategies for current members.
Manage Social strategy for the Canadian market
Write business rules and guidelines as necessary for distribution to key parties (ie. Advocate
alerts, creative touch strategy for member emails.)
Assist with regulatory approvals for Canadian specific products.
Liaise with internal teams to maintain sales support materials (digital assets, artwork, celebrity
contract expirations, product samples, brand presentations and production assets).
Perform research to gain consumer knowledge; monitor and report on competitive and market
trends related to key industries.
Requirements:
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Demonstrated ability to build & maintain cross-functional relationships and work collaboratively in
a team environment.
Extremely detail oriented.
Strong ability to prioritize and multi-task.
Ability to work in a fast-paced entrepreneurial environment.
Excellence in organization and planning.
Excellence in communication and ability to present information in a clear and concise manner.
Able to establish and meet deadlines.
Ability to work overtime if required
Education:
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BS/MS in marketing, business or other quantitative fields preferred.
Experience:
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Experience in large-scale consumer-focused direct response/database marketing environment a
plus.
Experience working with marketing analytics and be capable of leveraging the appropriate
analytical tools (business intelligence systems and Excel) to provide summaries or more detailed
analysis as requested.
Advanced skills with Excel and PowerPoint.
Experience with COGNOS (Business Intelligence) a plus.