Dr. Athina Nella received her PhD in Tourism Marketing after being granted a scholarship from the Greek State Scholarships Foundation (IKY). She holds a Bachelor in Marketing and Communication and MSc in Services Management, both from Athens University of Economics and Business, Greece. Additionally, she holds a Degree in Sociology, obtained from Panteion University of Political and Social Sciences, and Certificates of post graduate studies in pedagogy and vocational guidance. Commencing her professional life with Procter & Gamble as Consumer & Market Knowledge Associate Manager, she worked in the secondary education and the budget planning of the Hellenic Ministry of Education, before becoming a Scientific Counselor at the Institute of Educational Policy and a Tutor at the Hellenic Open University. Dr. Nella has published her work in international scientific journals, book chapters and proceedings of blind refereed scientific conferences. She is also a reviewer in various scientific journals in the field of tourism. Her research interests lie in the areas of management and economics of education, vocational guidance, marketing and tourism.