Iran Auto Industry 2 June 2016- Bruegel By: Mohsen Pakparvar Senior Expert Head of Energy & International Economics studies group Institute for Political and International Studies (IPIS) Ministry of foreign affairs Islamic Republic of IRAN E-mail: pakparvar@yahoo.com, 1 Content IRAN AT GLANCE IRAN’s Economics Index IRAN Auto Industry IKCO Vs. Vs. ISAIPA SAIPA Group IKCO Group Opportunities and suggestions Iran’s Spare Parts Industry IRAN The Cyrus Cylinder is a document issued by Cyrus the Great and known as The First Charter of Human Rights. Persepolis 500 BC 5 A Country for All Seasons Mount Damavand Tehran I.R.IRAN at glance Official name Islamic Republic of Iran Head of State President H.E. Dr. Hassan Rouhani National Day 11th of February (Islamic Revolution of Iran-1979) Capital Tehran Area Land boundaries 1,648,196 sq km 4,137 km Sea boundaries 2,700 km (Including the Caspian Sea) River boundaries 1,918 km Border countries Afghanistan, Azerbaijan , Armenia, Iraq, Pakistan, Turkey, Turkmenistan +9 sea neighbors Climate Mostly arid or semi-arid, temperate along Caspian coast and mountainous temperate along west and north-west. Natural resources Land use: Arable land Meadows and pastures Forest and woodland Other Irrigated land Population Population growth rate Petroleum, natural gas, coal, chromium, copper, iron ore, lead, manganese, zinc, sulfur 300,000 sq. Km 18.2% 900,000 sq. Km 54.6% 120,000 sq. Km 7.3% 258,000 sq. Km 70,000 sq. Km 15.7% 4.2% 78.03 million (2015) 1.30% (2015) Iran at glance 3 Muslim Religions 99.56% Zoroastrian, Christian & Jewish 0.44% Languages Persian, Azeri, Kurdish, Lori, Baloochi, Arabic Population Literacy (2015) 79,668,323(2015) Total 94% University's students 5 M (annually 1 M graduate,<300,000 Engineers, <60% ladies) Total Imports 53451 million US $ (2012) Total Exports 98033 million US $ (2012) Foreign Direct Investment 4870 million US $ (2012) Iran at glance 4 Electricity Transportation: Railways networks Road networks Ports Airports Production: 232,955 GWH (2010) 12000 km (2013) 220000 km (2013) 11 commercial ports 54 Economic sectors contribution to GDP growth Iran’s trade balance Unemployment Rate Government Budget Current Account Balance Iranian Oil Resources IRAN: ECONOMY, OIL AND GAS o Mixed and transition economy o Large public sector o 60% of the economy is centrally planned o Dominated by oil and gas production o One of the best performing exchanges in the world With 10% of the world's proven oil reserves and 15% of its gas reserves, Iran is considered an "energy superpower. IRAN: AGRICULTURAL PRODUCTS Iran is known for its agricultural products which are mainly related to soils: o o o o o o o o o o o o Wheat Rice Other grains Sugar beets Sugarcane Fruits Nuts & dried Fruits Cotton Dairy products Wool Caviar Saffron IRAN: EDUCATIONAL SYSTEM o Iran has free public schools and private schools at all levels o Educating more than 18 million students at segregated schools o Education in Iran is highly centralized o Iran is one of the few developing countries with great success in girls' education Education is considered a top priority in the development plans of the country. IRAN: TOURISM There are several types of tourism in Iran. Some of them include historical, cultural, educational, Eco-tourism etc. The image part with relationship ID rId5 was not found in the file. IRAN: INDUSTRY OVERVIEW o Electrical o Pharmaceutical and health o Chemical and cellulose o Construction industry o Automotive industry Iran is the Middle East’s biggest car producer. Its car industry, comprised of companies such as the Bahman Group, Iran Khodro and Saipa, ranks 13th in the world for total production and 5th in the world in terms of fastest growth. IRAN AUTO INDUSTRY 24 Iran Vs. World q More than 38 countries are active in Auto Industry q 90% of Auto production belong to 22 countries q World Auto Industry’s turn over annually 2700 B$ q Auto industry share in Iran’s GDP= 3.5% q 18.8% of Iran’s Industry belong to Auto Industry q & 12% of total employment of the Country 25 production 26 Production (by type in 2015-2016) Type of vehicle 2014 2015 % change Car 958339 892600 -6.9 Pick up 151044 73187 -51.5% Mini & middle bus 276 511 85.1% Bus 651 696 6.9 Heavy vehicle 20977 9842 -53.1 total 1131287 976836 -13.7 27 Export 28 E ٍ xport by Iranian car manufacturer company Actual Exp. Programmed exp. % success Saipa 14450 45000 32.1 IKCO 10198 30000 34 Saipa Diesel 10 250 4 IKCo Diesel 107 350 30.6 Others 0 900 0 Total 24765 76500 32.4 * Total Export in 2014( Units) 28432 * 12.9% reduction of export in 2015 29 IRAN Auto Industry’s prospective in 2025 30 Quantitative goals of 2025 Ø Total annual production of 3 M. Vehicle (2 M for domestic& 1 M for Export) Ø Minimum of 50% of production under domestic Brand Ø 25 B$ Revenue of spare part manufacturers from local market Ø 6 B$ export of spare part Ø Production of 120,000 heavy vehicle (75% domestic, 25% export) Ø Increasing of Auto industry share of GDP to 4% Ø reaching of 20% share in industry sector of Economy. 31 Quantitative goals of 2025 p/2 Prospective of production on 2025 (1000 Units) Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Car 1600 1750 1900 2100 2250 2400 2550 2700 2800 3000 Export 1400 200 260 320 380 500 580 690 830 1000 Heavy vehicle 35 43 52 60 69 80 90 100 110 120 Export 1 1.5 2.5 4 6 8 10 15 22 30 32 Qualitative goals of 2025 v Improve and enhancing of Quality and a9er sells services v Reduc;on of pollu;on(all kind) v Reduc;on of fuel consump;on 33 Auto industry’s posision 34 World Ranking of Vehicle Production In 2014 Iran ranked 18th in the volume of Vehicle Production Auto industry capacity 36 Type Capacity (annually) Car 1800 Pick up 175 Mini bus and Bus 36 Tracks and trailer 170 Total 2126 37 List of car manufacturer 38 List of Iranian Automotives manufacturer No. name of company 1 Saipa Group Saipa Dessel Sabalan Khodro Mayone Sepeh dessel Kaveh Saman Khodro Kumesh Sinad Khodro Tus Siba motor Sair o safar Rakhsh Shahab khodro Sanaye Arg Dessel Sanaye Puya Khodro Garmsar Sanaye Khodro Sazan Modiran Sanaye Khodro Rili Akia Douche Sanaye Khodro Kavir Oghab Afshan Karsan Yekta Karizan Khodro 0 Qazwin Kerman Khodro Bahman Groupe Mamut Dessel Mobarez Moratab Huran Khodro Dessel Yavaran Kodro Sharq 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 No. 25 26 27 28 29 30 31 32 33 34 35 35 37 38 39 40 41 42 43 44 45 46 47 48 name of company Azar Etesal Arya everest Mashin Arya dessel motor Aras Khodro Dessel Iran Khodro Industry group( Ikco) Iran Khodro dessel Brojen Khodro Bahman dessel Toseeh fanavariyae pishrafteh Azar Abagan Toseeh bynolmel lutus Tolidy Tajhizat Sangin Hepco Tirajh dessel Khodro sazan Bam Khodro sazan rein Khodro sazi pishro dessel Asia Khodro sazan Desslel Azarbayjan Khodro sazi Zagros Khodro sazi setareh Nik Arya Khodrokaran Iran Raniran Rayan Fangostar dessel Rakhsh Khodro dessel Zamyad Zarrin Khodro 39 Iran Sale volume and Market share Iran sale Volume SAIPA Group’s market share Others 9% Import 4% SAIPA’s market share in SAIPA Group 35.405 1.800.000 43.389 1.600.000 50.633 1.400.000 1.200.000 41.610 42.691 41.767 80.000 1.000.000 78.498 800.000 600.000 IKCO 44% SAIPA Group 43% SAIPA 30% 400.000 Pars Khodro 7% 200.000 0 2007 2008 2009 2010 SAIPA Diesel 1%Production 2011 2012 SAIPA Kashan Import 2% 2013 2014 IRAN MARKET (PASSENGER CAR) SAIPA Group’s market share Import 4.8% IKCo 43.4% SAIPA’s market share in SAIPA Group Others 6.5% SAIPA Group 45.2% SAIPA 35.1% ParsKhodro 7.7% SAIPA Kashan 2.4% PARS KHODRO A good companion for whole life IRAN: OPPORTUNITIES TO INVEST Iran is certainly a unique market in the Middle East. It is populous, rich in natural resources and apt to technological progress and international developments. The country's natural resources create a significant wealth. In fact, based on a resource-based evaluation, the Iranian economy is the 20th strongest in the world o Strategic Location o Market Potentials and Proximity o Labor Privileges o Developed Infrastructure o Low Utility and Production Cost o Abundant Natural Resources o Climatic Characteristics o Fiscal Incentives Auto industry : OPPORTUNITIES TO INVEST Internally • Iran ‘s domestics market rapidly expanded. • Most of infrastructure needed are available • Most of raw materials and cheap energy accessible. • Iranian Greet industrial groups could support and provide requirements. • Huge Talented engineers and skilled man power available. • advanced law and regulation of investment protection with a lot of incentives. • 50% empty capacity of industry available (means no need for capacity building of new produces) • Free trade zones and SPZ,s with a lot of incentives. Regionally and internationally o The most stable and safe country of ME o 16 neighboring countries , more than 400 M population o Advantages of regional corporations( ECO, Shanghai, IOR-ARC) o Hub of transit route (NS/ EW) o Easy access to the sea (Persian golf & Caspian see,..) o Links of railway network to neighboring countries o All of auto industry’s sanctions removed after JCPOA o Several financing, FDI and insurance covers suggested (more than 100 B$) o Major foreign partner : France(30%), South Korea (25%), Japan, China, Sweeden o Neg, partner: Italy, Germany, UK, Iran’s spare parts Industry By: Mohsen Pakparvar Senior Expert Head of Energy & International Economics studies group Institute for Political and International Studies (IPIS) Ministry of foreign affairs Islamic Republic of IRAN E-mail: pakparvar@yahoo.com 1 June 2016 Dispersion of Parts Manufacturers in the Country 7 clusters Cluster 3 Tabriz (Northwestern Provinces) 112 Cluster 6 Babol Cluster 5 Saveh (Western Provinces) 48 q 1200 participants 59 (Northern border provinces of Alborz) Cluster 1 Tehran Cluster 2 Mash’had (Southern border provinces of Alborz) (Great Khorasan) 718 units 125 Cluster 4 Isfahan (Central Provinces) 91 Cluster 7 Shiraz (Southern & Southeastern Provinces) 46 in the supply chain. q Spare Parts Manufacturers followed Automakers in industrial zones 45 Statistics on Parts Manufacturers in 1394 (2015) q Parts Manufacturers Companies: 1200 units q Direct employee of Parts Manufacturers Industry 500,000 q Indirect Employee: 600,000 q Investment: q The 3 B$ Amount of Working Capital: 4.5 B$ 46 Statistics on Parts Manufacturers in 1394 (2015) Spare Parts Sales: 7 B$ u Spare part's Share of total Industry: 9% u Salaries paid: 1.5 B$ u Interest Paid: 0.7 B$ u u Imports of major items of Iran’s Parts Manufacturing Industry: $ 3 billion 47 International Cooperation of spare Parts Manufacturers & Iran auto Industry Type of Cooperation Year 2005 2009 2013 2015 License 69 124 168 176 Joint Venture 41 30 73 82 Technical Assistance 6 42 53 59 Technology Transfer 0 0 34 38 Exclusivity Agency 0 116 0 196 10 338 25 380 Total 48 The Production of Vehicles and spare parts in Iran (1990 - 2015) 1000 Units 1800 More than 1.6 million vehicles In 1390 1600 1400 1200 1000 800 Almost 900,000 vehicles In 2015 spare Parts 600 400 200 0 49 Trend of domestics major spare parts Suppliers sales 1997- 2015 9 6 B$ Megamotor Saazeh Gostar 7 3.5 B$ SAPCO 5 3 1.5 0 B$ 100 M$ ﺱسﺍاﻝل 1376 ﺱسﺍاﻝل 1380 ﺱسﺍاﻝل 1384 ﺱسﺍاﻝل 1388 ﺱسﺍاﻝل ﺱسﺍاﻝل 1393 1394 50 Spare Parts International Market B$(2015) 400 675 1650 575 The total spare Parts market. The spare parts produced by automobile manufacturers ( 25%) Spare Parts manufacturers Produced Along with automobile manufacturers The Export market (35%) (40%) 51 Agreements with foreign spare Parts manufacturer Cooperation agreements with: q Indian spare Parts Manufacturers Association. q French spare Parts Manufacturers Association. q Austrian spare Parts Manufacturers Association. q Turkish spare Parts Manufacturers Association. q Spare Parts Manufacturers Association of Bavaria State (Germany). Also cooperation with the Associations of spare parts manufacturing of Italy, Japan, Taiwan, China and Slovakia is under negotiation. 52 Exports of spare Parts (M$) Export in 2014 Export in 2015 Plan of 2016 99 33 120 Major spare parts exported: ü Vehicle Frame& body and spare parts. ü Spare parts and rims and spokes. ü Radiator. ü Clutch Discs. ü Brake drums and discs and clutch plates. 53 Expectations of government from spare parts manufacturers u Using of foreign investment and cooperation with famous international brands. u Improving the quality of parts and focus on customer satisfaction u the establishment of Design and Engineering Units (R & D) in spare parts industry , effective corporation in the design and production and more cooperation with domestic and international companies. u Development of spare parts manufacturing domestically in order to enhance competitiveness. u Expanding share in auto industry’s global market(vehicles& spare parts) 25 Suggestions 1. Exchanging of information via governmental and private sector of Iranian com. Vs. EU com. 2. Giving suggestions to promote bilateral relations 3. Sending EU. Com. Delegation to provide F.S report (micro level) 4. B2B meeting of Auto industries com. Vs. Iranian car and spare part makers under EU umbrella. 55 The End • Thanks for your kind attention, Special thanks : • Dr. Simone Tagliapietra • Dr. Matilda Sevon • Dr. Giuseppe porcaro • And Bruegle For all arrangement and hope to have tangible business interaction with participants. All right reserved for IPIS, for more information ask: pakparvar@yahoo.com 56