Factors Affecting Restaurant Performance
Priority
Management
*Franchisee
Approval
Process
*Location
Strategy
*Marketing
*Training &
Support
*Franchisee
Execution
Type of Location and
Market in Which a
Restaurant Operates
Size, Visibility, Traffic
Count, Accessibility, and
Available Parking
Ease of Ingress and
Egress
Hours of Operation
Local Tastes
Climate, Weather and
Seasonality
General Economic
Conditions
Menu Pricing Decision
Government
Regulations on Product
and Sales of Products
(Permitting)
Existing and Potential
Competition
Your Background, Skills
and Qualifications (Net
Worth & Liquidity)
Adherence to Zona
Fresca’s Standard Level
of Existing and
Continuing Operating
Standards
Brand Awareness and
Acceptance in the
Market
Your Level of Marketing
Visibility of Signage
Population / Density /
Household Income and
Other Demographics
*Franchisee Approval Process – To develop a marketing media mix which generates the lowest cost per lead within live, internet, tradeshow,
referral and franchise consultancy referrals (business brokers)
*Location Strategy – To develop a real-estate department with a highly “systemized” site selection, lease negotiation, legal review and
construction management process.
*Marketing – To develop a pre-opening launch program with localized marketing campaigns utilizing social media, print, TV and community
marketing and sponsorships.
*Training & Support – To develop a formula of total hours of training with classroom and on-site training for the franchisee and store manager.
*Franchisee Execution – To develop eager and willing franchisees who buy into the vision and corporate culture with strict adherence to
system standards.