>> Rich Stokely: Welcome to the Microsoft visiting speaker series. My name is Rich Stokely. It’s my pleasure to introduce Jonathan today. As a visiting speaker Jonathan came all the way from building number four, so he is actually at Microsoft. He works in ASG in office. Jonathan is a best-selling author. He has been featured on many o the most popular national television shows. He writes his own blog and pod cast and has been featured on many top blogs as well. And he writes on the subject of health, nutrition, and exercise. Anybody here ever read a book on health, nutrition, diet, and exercise? Okay, a few. So many of those books I think you’ll find are based on theories or a very small set of interesting research, or research that they think supports their point. When I stumbled on Jonathan’s first book, the thing that struck me was it was 20 percent bibliography by weight. And that really resonated with me, and as I found anything I questioned or didn’t understand I could immediately go find out exactly what the supporting literature was. Now, as we look at Jonathan’s new book, I think you’ll see that that looks at even some of the more recent literature and really lays out a nice improved blueprint for how we can all establish and maintain fantastic health. Now, while his books I know have had and will continue to have a positive impact on people’s lives, knowing that he is a full-time program manager and a full-time author and speaker, I’m looking forward to his book on time management, because that’s unbelievable. Please join me in welcoming Jonathan Bailor. [applause] >> Jonathan Bailor: Thank you very much. Thank you. Thank you for that lovely introduction and thank you everyone for making a life-long dream come true. I never actually thought this day would come where I’d get the opportunity to speak in the context of being an author to a group such as this. So thank you very much. This is a moment I will remember for a very long time. So thank you for making it possible. And today’s talk I’m not going to regurgitate what’s in the book. I’m going to go a little bit off track and hopefully provide a little bit of entertainment and also some science to compliment what’s in the book. But before I get to any of that I wanted to give you guys a little bit of background on this journey, and what it’s meant to me and what it’s meant to those in my life. So I started out life with two very, very academic parents. Both of my parents are college professors, and I have a much, much older brother who was very athletic. And this matters because when I was a child I was very scrawny and geeky, and I continue to be geeky, and this is what led me to a passion for working at an engineering position at Microsoft. But growing up with a very academic household and with an athletic older brother who I wanted to emulate, and being naturally thin led me down a path of looking at the mainstream wisdom around eating and exercise. So going to gyms, reading muscle magazines, reading popular literature, in fact going so far as to become a personal trainer. The way I paid my way through college was by being a trainer at Bally Total Fitness in Columbus, Ohio. And I experienced something very unique in that time period of my life. As I mentioned, I was a naturally thin person. We sometimes lose sight of the fact that there are naturally thin people in the world, you probably know and resent them, because they just eat whatever they want and they don’t gain any weight. And I experienced this first hand when I was training, because I was consuming literally six thousand calories per day. I actually have Excel spreadsheets that track this. I would do double shots of olive oil with every meal in an effort to gain weight. I was, this was during and before college, so I was between like 18 and 22 at the time. And the vast majority of my clients were not like me. They were females, generally over the age of 35, who would come to me literally in tears saying Jonathan I swear to god I’m doing what you’re telling me, and I told them this, eat 1200 calories per day and exercise obsessively. And they’re doing it. I’m watching them do it. I’m helping them create the food logs enabling them to do it. They didn’t get smaller and I wasn’t getting bigger. And look, we’re all homosapiens. We’re all people. We’re all the same species. So how is it that we can react so differently? And no one has really asked that question before. No one has ever said what is it about a naturally thin person that makes them naturally thin? And why aren’t I like that? And this becomes kind of an emotional issue for me because I am a naturally thin person, and I remember, and I regret thinking that people who struggled with their weight were somehow, it was a character flaw, right? That somehow I was doing something they weren’t. And looking back on it I wasn’t. I was eating six thousand calories per day and not exercising as much as my clients, yet I couldn’t gain weight and they couldn’t lose weight. And sadly that’s the way our culture has been looking at weight issues for the past 40 years, as a character flaw and as a moral issue. And the reason that matters so much is because once we resign ourselves to obesity is just a matter of gluttony and floth [phonetic] and you just need to eat fewer calories, we stop asking questions. And we stop trying to solve the problem because the solution is we just need to try harder. And we all just need to work harder and eat less and exercise more. We all just need to count calories more precisely. And we know that doesn’t work from our own personal experience. And what blew my mind, so I’m having this experience, I’m eating six thousand calories a day, my clients are eating 1200 calories per day. I’m not getting bigger. They’re not getting smaller. We’re both just getting sick and sad. I retired from being a trainer because my goal was to help people. I wasn’t helping them. I was actively hurting them and I couldn’t even help myself. So I stopped doing that. But my passion to try to figure out a way to change the human body and the human mind through eating and exercise didn’t go away. And this is when the geeky academic side came out, because I said well, where else can I get my information? I’m already an expert, supposedly. I’m a personal trainer. People are paying me thousands of dollars to give them advice, which is not working and in fact making them worse. So I said, well, where do I get my information from? I started talking to my parents, who are again professors, and they said have you ever looked at the primary research? Have you ever used an academic journal maybe, or looked at these, not physicians ironically, right? Like an M.D. a general practitioner, my mother teaches English literature, she’s a professor. If I said mom, teach my calculus, just because she’s a professor doesn’t mean she would be an effective calculus teacher, right? So just because someone is an MD most MD’s there is no nutrition education requirement to get an MD. Zero. None. That doesn’t mean MDs don’t know what they’re talking about, it just means there are entire other areas of research like endocrinology and endocrinologists, people that study your hormones. Gastroenterologists, people that study your gut and the role that gut bacteria plays on your health. Neurobiologists, probably the most influential field when it comes to weight regulation, people who study your brain and how your brain regulates everything else about your body, so might it have a role in your weight? Absolutely. But no one has looked at those areas. We have literally been told, think about this for a second. Could you imagine if in any other area of our lives we use the same technology we used 50 years ago? Like think about the way computers worked 50 years ago. They were the size of this room. We don’t use the same phones we used five minutes ago, let alone 50 years ago, but we literally are using the same eating and exercise information we were given 50 years ago, in the face of the worst obesity and diabetes epidemic in history. So it’s not as if it’s working so well we can just stop, right? The economic burden of just type 2 diabetes, not obesity, just type 2 diabetes in this country is 50 billion dollars greater than the economic burden of tobacco in all forms. So it’s not as if this theory of just try harder to overcome your character flaw from 50 years ago is working. And this is what I started to see when I dug into the primary research and started to get my information from people who spend their lives in lab coats rather than people who spend their lives wearing spandex or on talk shows. And it changed my life, because I couldn’t find support for what I was taught as a trainer. It didn’t exist. The first three years of my research were spent trying to confirm what I believed, and I couldn’t do it. It was literally impossible. In fact, there has never been a study, ever, ever, that has counted or looked at calories consumed and burnt, and weight loss, and confirmed the calorie math that we’ve all been taught. Every study that has ever looked at intake and expenditure and then the change in weight has disproven this calorie math we hear. Where it’s like if you eat one fewer almonds per day you’ll lose 20 pounds in 20 years because it’s as simple as calorie math, right? Like that has been proven false in every single study that has ever looked at it. The challenge though is that it’s this model of eat less exercise more is intuitive. This is why in addition to this more realistic idea of obesity as just a character problem, which is false, it’s a disease and we can talk about that more later, in addition to that the reason this eat less exercise more mythology, despite being disproven in every study that’s ever looked at it lives on is because it’s intuitive. But just being intuitive doesn’t make something right. Look out the window. It looks like the earth is flat, doesn’t it? It really is intuitive that the earth is flat. And if it wasn’t flat wouldn’t the people on the bottom fall off? Right. But being intuitive doesn’t make something right. And once we start to understand science and scientific law, such as the law of gravity, we can start to understand how, no, the earth doesn’t’ have to be flat. And once we start understanding biological laws, for example, that the body doesn’t work like math, it doesn’t work like algebra, it works like biology, then using algebraic models to understand a biological organism makes about as much sense as thinking that the earth is flat. So anyway, that’s my personal note, and I want to mention that because I’m not going to get too tactical on what I want you to do today. The book covers that in detail. What I want to give you are these seeds that I believe once you plant them in your mind, how you look at eating and exercise will be forever different, because that’s the impact it’s had on me and I believe that’s why the book has been successful, because it will cause you to question these things that have been shoved down our throats as gospel for 40 years, which literally have no basis in science. Their basis is in false appeals to authority, false appeals to intuition, and frankly scientific laziness. So I want to confront and bust some of those myths and help plant some of those seeds for you today. So first of all, imagine someone who is struggling with their allergies. Right? They breath and it makes their eyes water. Imagine telling that person the solution to treating their allergies is to breath less. Right? Like, it’s true. Your eyes will stop watering if you stop breathing. That’s absolutely true. It’s true, right? And if you stop eating I guarantee you will lose weight. If you just completely stop eating, right? That doesn’t mean it’s a healthy or helpful approach. Right? So just because something works, like we need to question what works means. No one has a hard time losing weight. We’ve all lost weight. The issue is maintaining a healthy weight and energy levels, and sex drive, and mental acuity and happiness simultaneously. So will going on a 1000 calorie diet, injecting yourself with whatever, and spending two hours a day exercising make the scale do down? Yes, it will. And if you can keep that up for the rest of your life will you maintain that weight loss? Yes, you will. Should anybody have to do that? I would argue no. And science confirms that, and when we start to look at this problem like a quality issue, rather than a quantity issue, allergies are not caused by the quantity of air you are taking in. Reducing the quantity of air you are taking in will make the symptoms of your allergies go away, but they don’t cure the fact that you have allergies. Now, imagine breathing in a different quality of air, air that maybe doesn’t have pollen in it. Well, then you can breath as much as you want and your eyes will stop watering. So we have to start looking at this as a quality problem, that’s what we’ll talk about more today, rather than a quantity issue. Telling someone to eat less, just eat less, is like telling someone to breath less. You cannot be hungry for your entire life. If you leave this talk with nothing else, you cannot have a happy life if you are hungry. You can’t. So any weight loss approach that is predicated on you being hungry either has to fail because you will stop doing it, or it will fail because it will compromise the quality of your life. And if you are doing this to improve the quality of your life, why would you do that to yourself? So once we understand that just simply taking the diet that has made us either diabetic or struggling with our weight, or having an autoimmune disease and just eating less of it, once we acknowledge that cannot be a viable option, then the only thing we have left to do is to change what we are eating, rather than how much we are eating. This isn’t to say that calories don’t exist, or that calories don’t matter. It’s only to say that you can’t have to count calories. And that, in fact, the body is designed or evolved depending on your belief system to count calories for you, as we’ll talk about today. So I want you to break free from this. I want you to start to question everything you’ve been told for the past 40 years, because I promise you, and as you’ll see in the book it is not rooted in science, it is rooted in theories and a puritanical morality. So I’ll give you four examples. Before I do that, I will talk about this slide. So it’s important to note that really I don’t care whether it’s a diet, or a lifestyle, vegetarianism, Mediterranean, kosher, Paleo, low-carb, and a lot of these seem like they’re very different, like is Paleo the opposite of vegetarianism? But what’s interesting about all of these lifestyles that have somewhat withstood the test of time, there are hundreds and hundreds of diets, but really these are the ones that kind of bubble to the surface. Why? Because people are often able to achieve great results with them and to stick with them. So what do all of these have in common? They don’t count calories. They don’t tell you do eat less. They tell you to change what you’re eating. They’re quality-based approaches, rather than quantity-based approaches. And that’s literally 15 years of my life. Here it is, summarized. It’s about the quality of what you eat, and that will take care of the quantity of what you eat. It’s not that quantity doesn’t matter, it’s that it’s impossible to over eat the proper quality of food. You can’t do it. As evidenced by the fact that before anyone knew what a calorie was, let alone count them, we had sub three percent rates of obesity. So, like, think about that for a second. The answer is just, actually the nutrition labels just today got updated. The calorie count is now gigantic. So now, we’re going to solve the obesity epidemic because people have a better understanding of the number of calories they’re consuming. You can do calorie math more precisely now. How could that possibly solve a problem when no one even knew what a calorie was prior to the problem existing? Right? Like this has gotten so confused. So a calorie is what? No one knew what a calorie was, let alone count them, prior to the obesity epidemic, so we can’t be forced to count them to solve the obesity epidemic. Now, this does not mean that calories don’t count. Calories do count. That doesn’t mean you have to count them. Let me explain. If you drink 10 thousand calories of melted butter per day, every day for a year, even though that won’t release any insulin that we all hear so much about, you will gain fat. A lot of fat. But nobody does that. And nobody will do that. Okay? So calories do count, but you don’t have to count them. Another way to think about this: If you had to consciously count calories, let’s just say for a second you have to consciously count calories. One, that assumes that your body is really, really stupid by default, that it can’t manage its energy balance on its own, which is odd, considering that most of us, if we’re not diabetic, don’t think about our blood sugar at all. Our body is just somehow able to regulate our blood sugar within this very narrow range automatically. It’s not magic. It’s homeostasis. That’s how our body works. And isn’t it amazing how if you drink more water you don’t have to think about it, you just go to the bathroom more? Right? Like that’s just how the body works. We all learned back in high school biology class this term called homeostasis, which is that the body, any living organism, seeks to maintain balance. That life exists within a very narrow range. And our brains, specifically our hypothalamus, does that for us with our blood pressure, our blood sugar, and also our body composition. And the actual cause of obesity is the dysfunction of the system. It’s not a dysfunction of your character, it’s a dysfunction of the system. Think about obesity like diabetes, right? Because we all know that blood sugar is homeostatically regulated. It just means that if your blood sugar goes up, you don’t have to think about it, your body does stuff to bring it back down. And if it goes down you don’t have to think about it, your body does stuff to bring it back up. Now, the fact that blood sugar is automatically regulated doesn’t mean that system can’t break down. One out of every four Americans actually have that system broken down, or in the process of breaking down by being diabetic or being prediabetic. Diabetes is the breakdown of the auto regulation or blood sugar. And when that system breaks down, guess what you have to start doing? Consciously monitoring blood sugar, because the system that’s supposed to do it for you is broken. But again, injecting yourself with insulin will never solve diabetes. It’s taking over the break down of the system and doing manually that which should be done automatically if we could cure the disease. Obesity works the same way. Obesity is a disease that takes place in the brain, your hormones, and your gut, which breaks down your body’s automatic ability to regulate energy balance for you. Now, one way to treat the symptoms of that disease is to take over that process manually. But that’s not sustainable or enjoyable. Wouldn’t it be more productive to heal the brain inflammation, or to heal the gastrointestinal disregulation, or the hormonal disregulation that underlies the breakdown of the system itself, rather than try to take over what should be automatic and regulated by the system itself? Think about it a little bit like a clogged sink. What causes a sink to overflow? It’s not a lot of water. It’s a clog in the sink. And a clog in a sink, even if you’ve got one little drip of water coming in, will eventually cause the water level to overflow. It’s because the sink has lost its ability to balance itself out. Now, you could just say the answer to your clogged overflowing sink is to never wash your hands again. Just stop. Just have less water in. But that doesn’t solve the problem. And you could sit at the sink with a tea spoon, throw on your spandex, put on some techno music and just bale water out with a teaspoon for like two hours per day, and you will sweat and it will feel like you are doing something, and the water level will go down, but the clog is still there. The system itself is still broken. And that’s again why food quality matters so much. By manipulating the quality of what we eat we will heal that system and we will reregulate our body’s ability to balance calories for us. Another thing to think about. If we needed to consciously count calories, how does any other species on the planet avoid obesity? Because they can’t even conceptualize what a calorie is. But yet somehow, left to their own devices, they don’t become over weight. In fact, in university settings when they try to study obesity they usually use rodent models, so rats or mice. And up until I think about 50 years ago, they couldn’t make rats and mice obese. I talk about many of these studies in the book where they would literally pump excess calories into the stomachs of rodents, and the rodents would respond by being more active automatically or down regulating the food they eat. Somehow, miraculously. No, it’s because we all have this thing called the hypothalamus in our brain, which balances us out automatically. So they could not make animals become fat until they discovered what they call affectionately in research circles, the cafeteria diet, which is they started feeding rats and mice what we eat today. And effortlessly the rats and the mice became obese. And this isn’t limited to rats and mice. You’ve probably heard of grass-fed beef versus grain-fed beef. So the reason cattle are fed corn and grain is to fatten them up because left to their own devices, a cow eating an unlimited amount of grass, that’s all it does it just eats all day long, cannot, does not, become over weight. It’s only when they change the quality of what the animal is consuming that weight becomes a problem. One other point I forgot to make on the first slide but is interesting nonetheless. So we talk about animals. Think about also this idea that you need to consciously regulate stuff, okay? If that premise were true, so let’s say it’s true. You do need to consciously count calories. You must consciously count calories. That can’t just apply to calories. What about Vitamin C? Why don’t you have to consciously monitor the amount of Vitamin C you take in and the amount of Vitamin C you urinate out? Or what about phosphorus, and riboflavin, and thiamin and zinc and the 2,000 variants of Vitamin D? If you needed to consciously monitor these things, wouldn’t you need to consciously monitor everything that’s essential for life? Like what about the essential amino acids? Of course that can’t be true because we wouldn’t be able to do anything else in our lives. That’s why our brain has sections of it designed to handle these things for us, assuming they aren’t broken through the improper quality of foods. Everything else, oh, this was the point about vitamins and minerals. So everything else doesn’t require a conscious regulation, so why would energy balance? All right. Point four, there you go. Bodily function. So I’ve alluded to this already, but seriously, think about every other thing in your body, everything else. Your heart rate, breathing rate, hydration levels, sleep, body temperature, and blood pressure, all of them balance themselves out. That doesn’t mean you can’t get hypertension, right? The fact that your blood pressure, your body tries to regulate it, doesn’t mean that system can’t break down, but you don’t get hypertension by eating too many calories. You get hypertension from the quality of food you’re eating. So again we have to free ourselves from this calorie mythology, because if we’re aiming at eating fewer calories, we’re just aiming at the wrong target. And in fact, we’ll artificially deprive ourselves of the essential vitamins, minerals, amino acids and fatty acids that we need to heal the system itself. Maybe most importantly, but this is a little bit pedantic and geeky, so I generally don’t play it up too much, but it’s impossible to count calories. It really is impossible to count calories. Counting calories cannot be done. Let’s imagine that you tried to actually count every calorie you consumed, okay? The way you would do this most efficiently and most effectively is you would only eat food that has the now bold and big font letter calorie counts on them, okay? So you would only eat those things, because you need a precise calorie count. Even those nutrition facts labels, studies have been done, they’re at most 90 percent accurate. So there is a 10 percent margin of error. So assume a 10 percent margin of error, even in the best case, most ridiculous scenario that no person would ever do, the average person consumes about a million calories per year, okay? A 10 percent margin of error means you could, even in this ridiculous hypothetical situation, over eat 100 thousand calories per year. But we don’t see people gaining thirty pounds of fat per year consistently, which is what over eating 100 thousand calories should do. In fact, if you look at the data from our country, we are eating more calories than we ever have. In fact, in 2006 there was a study published at the University of North Carolina Chapel Hill that showed that, actually the study itself wasn’t from 2006, but it showed that from the mid-70s, when we as a country were relatively weight stable, to 2006, the average per capita consumption of calories increased by about 570 calories per person. So the researchers stopped and said there you go, there’s the cause of obesity, right? We’re over consuming calories, done. Case closed. Wait a second. If in 2006 the average American is consuming 570 more calories than they should be consuming when we were weight-stable in the 1970s, then between 2006 and 2014, if we are actually eating 570 more calories per person per day than we need to remain weight stable, you can just do the math. 570 additional calories per day times 365 days in a year, times eight years equals enough calories to say that the average American should have gained 476 pounds of body fat since 2006. Since the 70s the average American has gained 20 pounds of body fat. And since the 1970s we’ve consumed enough excess calories to gain about 1100 pounds of body fat. How do you explain the fact that the average American has only gained 20 pounds of fat in the face of consuming enough calories to gain 1100 pounds of fat? Could it be that the body is trying its damnedest to regulate the weight, but it’s just being overwhelmed? The answer is yes. Every single study that has ever looked at overconsumption of calories has shown that one thing happens consistently all the time in every single person if they’re over fed. Their metabolism speeds up. And you know what happens consistently if you underfeed people? Their metabolism slows down. Can there be any debate that the body is trying to balance itself out? When you eat more you burn more. When you eat less you burn less automatically. That’s the body trying to balance itself out. So calculating calories is impossible and the math just doesn’t add up. Calculating calories out is even more ridiculous. So I’m really, really sorry for anyone who this Christmas season got one of those calorie counter bands because -- it’s all good. To be very clear we should be active. We should exercise. It’s incredibly good for us. But chronic low-intensity exercise has been shown repeatedly, and even the New York Times has reported this, it’s known in the mainstream, doesn’t really help with weight regulation too much, because if you burn more -- think about it like this. You go for a jog. You sweat more. What’s that make you want to do? Drink more. You go for a jog. You burn more. What’s that make you want to do? Eat more. Yup. The body is trying to balance itself out. You have to change the system itself, not starve the system. So anyway, trying to calculate calories is out. About 70 percent of the calories you burn throughout the course of the day has nothing to do with physical movement. Nothing at all. None. Zero. Zip. In fact, the type of food you eat can drastically change calories out. In fact, there has been some amazing research done at the University of Illinois by a gentleman by the name of Doctor Donald Layman, this is going to get really geeky here for a second but oh well. So imagine if you consume protein in about 30 gram doses, you take an amino acid called leucine and you elevate it to a certain level in your bloodstream. This goes through a pathway in your brain, it’s called the mtor pathway, which triggers this process known as muscle protein synthesis. So when you eat a certain quantity and quality of protein it takes a certain amino acid up to a certain level in your blood stream, which goes through a certain pathway in your brain to trigger this metabolic process called muscle protein synthesis. What that is is your body rebuilding itself. Every day, if fueled properly, your body can regenerate about 250 grams of you. Literally rebuilding itself. If you do that, so if you eat, researchers are estimating, these 30 gram doses of protein getting this amino acid up to the certain level three times per day, you will trigger this muscle protein synthesis. That process burns between 500 and 700 calories per day. Think about a growing child. There’s a reason children can eat and eat and eat and eat, they’re growing. We can be growing too. We don’t have to just be slowly dying. We can grow as well, but that growth process burns 700 calories per day. You would have to jog for three and a half hours to burn 700 calories. So simply manipulating your diet can cause you to burn more or less calories than you ever would unless you’re Lance Armstrong through exercise. And nothing you wear on your wrist will ever tell you how many calories you’re burning through muscle protein synthesis. At least not yet. Or how much your liver is burning per day, which is about 5-600 calories. So again just free yourself from this calorie counting mythology. It literally is like thinking the earth is flat. You shouldn’t beat yourself up about it because it is extremely intuitive and it’s what we’ve all been told, but it’s wrong. It’s intuitive, but it’s wrong. And again, this isn’t to say that starvation won’t make you lose weight. It will. But that doesn’t mean you should do it. Cutting off your left leg will cause you to lose between 30 and 80 pounds in an instant and you will keep it off for the rest of your life! Permanent weight loss! But that doesn’t mean it’s a healthy or sustainable approach. Right? And that’s the question here. We need to revisit our goals. Our goal is healthy, sustainable, enjoyable fat loss, not weight loss. And robust health and robust energy. All right. So just how ineffective is this calorie counting mythology? So there was a three-year study done in the international journal of obesity and related metabolic disorders, and I like this study because there’s a fairly large sample size and a fairly diverse group of people. This study showed that less than one in twenty people, or specifically 4.6 percent of individuals are able to have success through this traditional calorie counting methodology. So it doesn’t mean it can’t work, it just means it works very infrequently. Now, to put into perspective how infrequently it works. The American cancer society performed a study on the long-term success of quitting smoking cold turkey and maintaining that habit of not smoking. That didn’t come out right, but okay. The results of the study were shocking, and they were especially shocking because tobacco is the third most addictive substance in the world, trailing only heroin and cocaine, and if you’re up on the most modern research, sugar is going to come up on that list pretty quickly, because rodent studies are repeatedly now showing that sugar is more addictive in rodent models than cocaine. So sugar is going to come on this list here pretty soon. But I digress. So for now tobacco I the third most addictive substance in the world. So the third most addictive substance in the world, what is the long-term success rate of individuals who try to quit it cold turkey? No help. No nicotine patches, no gum, no support group. Just stop. No more cigarettes. 5.5 percent, which is low, but it’s not as low as the success rate of just trying to eat less. Right? And actually think about this for a second. Say we have a person, Tom. Tom has 100 pounds of excess fat on his body. Say 120 pounds of excess fat on his body. And let’s assume that a pound of fat is 3500 calories, let’s assume that that’s true. So that means Tom has about a half a million calories in his body just waiting. I’m already here. I’m ready. I’m your calories, half a million. Yet Tom still gets hungry. Tom’s brain still says to Tom, Tom you need to eat some more calories. It’s not because Tom is lacking will power. How is a brain that is drowning in calories that are already in the body demanding more? And we start to see this again as a medical problem, as a scientific problem that we can investigate. These questions just become undeniable and they cause us to revisit these models, which can’t possibly be true. But of course the question is then like what about these things? Right? What about we see this on television, the newest one where the girl is like -- this is being recorded so I can’t say what I really believe, but yeah. So we see this a lot. The reason this happens, and the reason we all have friends, and maybe even us as individuals said you know, I count calories and I exercise a lot and it works for me. First of all, if it does that’s awesome. It works for 4.6 percent of the population, and if you are one of those 4.6 percent that’s awesome. You’ve achieved your success and I’m delighted. I’m absolutely delighted for you. And I’m not saying that sarcastically, like if this works for you please continue. What I am explaining is that the other 95 percent shouldn’t lose hope. There is an alternate approach. So how do we explain things like this? It’s the law of large numbers. It’s very simple. At any point in time in this country there is about 100 million people trying to count calories. You take a number that big and you take a 4.6 percent success rate, you’re still going to get bout five million people per year who are like dee-dee-dee! You need to eat less and you need to exercise more because you’re lazy and you’re a glutton! But that’s false. It works for them, that doesn’t mean it will work for everyone. So don’t let the law of large numbers fool you. And also, don’t think that this is too good to be true, because it’s actually not and it’s actually the model that has been supported in science. This other model simply hasn’t. One of my favorite studies because it literally pitted this smarter approach of focusing on the quality of what you’re eating, specifically eating foods that provide you the most of what you do need, vitamins, minerals, essential amino acids and essential fatty acids. Those are the things that are essential for life. Things that are not essential for life are things like sugar and starch and transfats. Those are not essential for life. So all we’re talking about here is focusing on the foods that provide you with the most of that, which is essential for life, and the least of which is non essential for life and not worrying about calories. It’s just focus on central nutrients and let calories bounce themselves out as they have for the entirety of human history up until the previous or the current three generations, and as they do for every other species on the planet. So take this approach. So you have the traditional group that just said work harder. They ate about a 60 percent carb 15 percent protein and 25 percent diet, which is about comparable to what most Americans eat. And then they did this traditional low quality exercise. We don’t have time to talk about exercise today, but again exercise is much like eating. It’s as much about quality not quantity, and it’s about hormonal healing, not burning calories. I talk about it a lot more in the book. But they took the old approach to exercise where exercise is just another way to starve yourself. It’s just about reducing calories. So they exercised for 40 minutes a day six days per week. So healthy, and this is clean like quinoa, oats, all the sexy carbs nowadays, and then they exercised for 40 minutes a day six days per week. The smarter group at a bit of a more balanced diet, focused on getting their carbohydrates more from fruits and vegetables, more protein and actually a little bit less fat, and they exercised significantly less. About 40 percent less. At the end of the study this harder group ate less and they exercised for nearly twenty hours more than the smarter group. So they ate less and they exercised more. Here’s what the study showed. The eat more exercise less but smarter group lost over 100 percent more body fat. They gained lean muscle, which is one of the single strongest predictors of mortality, meaning that as your muscle wastes away it’s a condition known as Sarcopenia, it’s like osteoporosis but for your bones, that correlates with early mortality much more strongly than excess body weight does. So we do not want to burn off our muscle tissue. So these individuals gained muscle while the individuals who starved themselves lost muscle, as we would expect. Specific to belly fat: Individuals who ate more and exercised less but smarter, doesn’t mean they’re pounding back butter, it just means they are focused on food quality and exercise quality rather than focusing on quantity shrunk their bellies by 100 percent more, and in fact they lowered their LDL cholesterol by more than 100 percent. And cholesterol is a whole other topic. But the point is they still lowered the LDL cholesterol more than 100 percent than individuals doing what we’ve all been taught and what I was taught as a trainer. So not getting too deep into the how to do this and what I’ve been alluding to by manipulating food quality but I just want to scratch the surface and encourage you to dig deep in the book, and also we have a syndicated radio show, which is totally free you can find on itunes and youtube. The quality of the food you eat is determined by four things. This isn’t the Jonathan scale of quality. These are the four factors that have been studied rigorously in clinical settings, right? Not observations but in clinical settings. There is a big difference between observing a population and being in a controlled environment. The four factors are satiety, how quickly a calorie fills you up and how long it keeps you full. For example, there is a popular brand of potato chip that tell s us that once we pop we can’t stop. It’s telling you when you eat these calories they will make you hungrier. Right? Light beer is you give me money and I will give you calories that don’t fill you up. That’s what light beer is marketed as. So light beer and Pringles have low satiety. Whole foods found directly in nature, such as vegetables, fish, meat, nuts, seeds, low sugar fruits, have higher satiety. Aggression, this is how likely calories are to be stored as body fat based on how quickly they’re released into our bloodstream and the hormonal response they cause. 500 calories slowly trickling in to your bloodstream that doesn’t jack up your insulin levels will be treated much differently by your body than 500 calories that dumps straight into your bloodstream. Nutrition, this is the one we’re most familiar with but we have to think about nutrition from a quality perspective, or how many essential vitamins, minerals, amino acids, and fatty acids we get relative to nonsense such as sugar. The best example of this is juice. Well actually, yeah, let’s use juice. So juice has more vitamins and minerals than soda does. It does, absolutely. But it also has 30 grams of sugar per serving. Actually an 8-ounce glass of grape juice has 50 percent more sugar in it than an 8-ounce glass of coca cola. So yes, it has more vitamins and minerals, but taking a vitamin pill and dropping it in that 8 ounce glass of coca cola doesn’t make the coca cola nutritious because we can’t just look at the good stuff the food provides, we have to also look at the bad stuff. This is also why if I were to come to you and you see me eating a donut and you’re like Jesus, Jonathan, I thought you were about nutrition! You’re eating a donut! What’s going on? And I say okay, let me fix this. I got you. And then you see me eating ten donuts. And I’m like well I’m getting ten times the nutrition if I eat ten donuts, right? No! Because we all intuitively know you’re getting 10 times as much garbage as well. So you have to look at the good relative to the bad, not just the good. Finally efficiency. This is the one that’s least well known in the main stream, and this has to do with how easily our body can store calories as fat. For example, fat, when you eat fat, can be stored as fat quite easily by your body. That doesn’t mean it makes you fat. In fact, one of the biggest myths in the world other than you have to count calories is that eating fat makes you fat. Eating natural fat doesn’t make you fat, it makes you full, but we can talk about that later. Efficiency, but protein for example, protein is not a source of energy for your body. Carbohydrates and fat are the primary sources of energy for your body. Protein is a structural component. Because of that, protein calories can’t really be stored as fat very efficiently. Not to spend too much time, but if you do eat a lot of protein and you have excess protein more than you need to trigger muscle protein synthesis or repair tissue, things like that, you eat the protein, it goes into your stomach, leaves your stomach as amino acids. If you have more amino acids than you need it will go into your liver. There’s a process called gluconeogenesis. Gluco glucose, neo new, genesis creation, aka the creation of new glucose. It will take amino acids and convert them into glucose, which is blood sugar. If you then have more glucose in your bloodstream than you need, then you body has to do this other process that takes glucose and turns it into triglyceride, aka body fat. Every single one of those processes burns a hell of a lot of calories because it’s a chemical reaction, and it takes energy to perform chemical reactions. So eating protein, for example, even if you were able to eat 300 calories of protein and you didn’t need it, the most protein that could be stored as body fat in a 300calorie dose of protein is about 100 calories because the other 200 would be burnt off turning it into body fat. It’s like metabolic alchemy and it’s a very inefficient process. This is why studies which isocalorically increase protein aka take a group of people, feed them 2000 calories, take another group of people feed them 2000 calories, give these people 30 percent of their calories from protein and give these people 15 percent of these calories from protein, the group that eats more protein will consistently burn more body fat. Why? Because they are burning more calories simply through these metabolic processes. Anyway, that doesn’t mean you should eat 100 percent protein, it just explains why diets higher in protein work so well. One of the reasons. Now, to simplify this you want to eat satisfying, unaggressive, nutritious, and inefficient calories, which you don’t need to remember. All you need to remember is water fiber protein because saying healthy foods are high in water, fiber, and protein. Water, fiber protein, water fiber protein. Unhealthy foods, low quality foods, are dry, low in fiber, and low in protein. So think way more of these foods that provide us what’s essential, way less of what’s not essential, and those foods are in order of volume, if you do nothing else -- I’m not saying you should stop exercising. Continue to exercise. But literally just for 21 days just try this. Willing suspension of disbelief just try this. Eat way, way more non-starchy vegetables. Way more, I’m talking double-digit servings per day. Try to find a way breakfast lunch and dinner to get three servings of vegetables in at each meal. That’ll get you to nine, and then eat a snack. That’ll get you to 10. And we describe how to do that very efficiently and cost effectively in the book. And when I say non-starchy vegetables I mean vegetables you could eat raw. You don’t have to eat them raw, in fact I would encourage you not to eat them raw initially because you’ll find them disgusting and then you’ll stop doing it. I would encourage you to sauté them in healthy fats such as coconut oil or even bacon grease. Generally speaking, you want to cook in saturated fats because they don’t oxidize under heat. We can talk about that later, but don’t feel like you need to eat vegetables raw. Focus on green, leafy vegetables. Sauté them in a delicious healthy fat, and put them on half of your plate. And of course you can eat raw vegetables. Raw vegetables are fabulous for you. I just don’t want that to deter you from eating vegetables in general. But again, vegetables that could be eaten raw. A potato can’t be eaten raw. Corn can’t be eaten raw. Those aren’t vegetables, they’re starches. Way more non-starchy vegetables. All right, so that’s half of your plate conceptually. That’s the vast majority of the volume of food you’re putting into your body. The vast majority should be nonstarchy vegetables, especially green leafy vegetables. And you get bonus points for things like kale, for things like shard, for things like bok choy, spinach, romaine, brussel sprouts, deep green leafy vegetables are literally therapeutic. They unclog your sink. They cure your allergies to tie back all the crazy analogies I’ve given in this presentation so far. Next on your plate and next in terms of volume should be nutrient-dense protein. So these are foods that get the majority of their calories form protein. That’s a really important point, the majority of their calories from protein. An egg is a very healthy food, but it gets 64 percent of its calories from fat, and 35 percent from protein. It’s a good source of fat. It’s not a good source of protein. Nuts get about 80 percent of their calories from fat. If you want to get 30 grams of protein from nuts, you are going to over eat because they are not a good source of protein. They are a good source of fat. So when I say nutrient-dense protein I mean foods that provide you the majority of their calories from protein, contain minimal toxins, and contain a bunch of essential vitamins and minerals. These are primarily, I know we’ve got vegetarians in the audience so we an talk about this afterwards, but just primarily these are found in seafood of any form, ideally wild cod and humanely raised animals. So grass-fed beef, free range chickens. Generally eating sick animals will cause you to be become sick as well. So it’s better to eat humanely raised, non-sick animals, so any kind of seafood. Eat a lot more seafood and focus on eating nutrient-dense proteins such as animals that were raised humanely. More whole food fats. Right now, chances are if you’re like most Americans, you’re getting the vast majority of your calories from starch or sugar. And it’s not that carbs are bad. It’s just that carbs are like fats and proteins. There are high-quality sources and there are low-quality sources. I want you to focus on high-quality sources and that’s why the primary focus of this way of living is non-starchy vegetables, which are carbohydrates. Just the highest quality sources. But if you’re not eating all the sugar and starch, where are you getting your energy from? You’re getting your energy from whole food fats. These are foods that get the most of their calories from fat and are found directly in nature, such as eggs, nuts, and seeds. Some of my favorite, and some of the best for you, are things like macadamia nuts, coco, coconut, chia seeds, flax seeds, fatty fish, eggs, olives, and avocados. They are fabulous for you. And in fact, by eating more fat rather than making you fat will help condition your body to burn stored fat. Here’s the very quick version of how this works. You hear people talk about this on the Internet, like being fat adapted. Here’s what this really means, very quickly because we’re running short on time. Right now chances are if you’re eating 50+ percent of your calories from carbohydrate your body is sugar adapted, meaning it likes to run on sugar. You are giving it mostly sugar, so it’s used to burning sugar. Okay? You can’t really store sugar in your body. Yu have a teeny-tiny bit stored in your muscles called glycogen, but it’s not a lot and it’s used for burst training and emergencies it’s like kindling. It’s not your savings. It’s not what fuels you throughout the day. So you can’t store energy as sugar. So let’s say you eat a lot of sugar. You’re body is used to burning sugar, it wants to burn sugar. You eat a bunch of sugar for breakfast like most Americans do, and then your body burns through that sugar and it’s hungry. You eat breakfast at 7 a.m. it’s hungry at 9 a.m. Why is it hungry? Why is it hungry two hours later, especially if you have some excess fat on your body. It’s hungry because you feed it sugar. It’s used to burning sugar. It wants to burn sugar. What’s stored on your body? Not sugar! So by eating sugar you are training your body to eat sugar, which makes you want to eat sugar because the only way your body can eat sugar is if you eat sugar. For example, if you eat mostly fat, most of your calories from fat, here’s what happens: So you eat breakfast. Breakfast is egg-based with a bunch of vegetables in it. You’re going to get the majority of your calories from fat. You’re going to get some wonderful protein as well. Nine o’clock comes around your body has burned through those calories, what does it do? It says I need some more calories. And I like to burn fat. Hmmm, there’s some fat over here. There’s some fat over here! Just because fat didn’t pass through your lips doesn’t mean it then can’t burn it off your hips. So ironically while we’ve been told that eating fat makes us fat, eating fat in place of garbage carbohydrate enables your body to fuel itself using your stored fat, and this is really, really transformational because what people then start to experience is when they start eating this way they experience what the research community calls a spontaneous reduction of caloric intake, which just means that unconsciously get full on an appropriate number of calories. They’re not trying to eat less. They just spontaneously do because ironically they’re not eating less. They’re just supplementing the food that passes through their lips from the food that’s already stored on their hips because their body has regained its ability to burn its stored body fat. So eat more whole food fats. This doesn’t mean eat more spam. This doesn’t mean eat more canola oil. This means eat more whole food fats. This also doesn’t mean, this might ruffle some feathers -- eat more coconut oil. Coconut oil manufactures will tell you take two tablespoons of coconut oil per day. Coconut oil is a processed food. It doesn’t mean you can’t cook with it, but it means that I’d rather you eat coconut or olives in place of olive oil. Eat the whole food. Absolutely you can cook with oils, but focus on getting the vast majority of your calories from whole food fats. Finally, more low fructose fruits. This is going to make some people in the audience sad, but the fruits that we mostly eat in this country as one would expect based on the health and fitness outcomes we have in this country are the very fruits that are highest in fructose and the lowest in vitamins and minerals, such as bananas, grapes, and apples. What you really want to focus on eating more of are berries and citrus fruits, blueberries, raspberries, strawberries, as well as oranges, lemons, limes and grapefruits. These are the fruits that maximize essential vitamins, minerals, and amino acids and minimize sugars, especially things like fructose, which cause al kinds of crazy neurological dysfunction in the brain when taken in excess. So you do that in place of processed fats, such as transfats, seed oils, vegetable oil, spam, and in place of sugar and starch. So you actually eat more because these water, fiber, protein rich foods are packed. The volume of spinach you would need to eat to consume 300 calories is huge! But I want you -- like, you’ll know you’re doing this correctly when you eat between two and four pounds of food per day, which I know sounds silly, but if you actually look at our ancestral records, that’s what people ate back in the day. Because when you don’t have calories jammed down into these sugar, starch, transfat bites of death, then the food you are eating is big and your shopping cart will be big and your refrigerator will be overflowing and your freezer will be overflowing, but your cupboards will be relatively sparse because foods high in water, fiber, and protein often need to be refrigerated or frozen. You will also find these on the perimeter of your grocery store, rather than the middle of your grocery store. You will also find them in nature, which all of these science is crazy, because you look at this science and it just gets back to like, doesn’t it make sense that the things you find directly in nature are the things that we run best on, considering that they were the only things available to us when we evolved? Or even if you don’t believe in evolution, wouldn’t intelligent design dictate that it’s much more intelligent to design a creature that can live vest off he things that are available to it, rather than things that have only been available for the past 15 years? Like it just makes sense. So things look like this. It’s delicious. We all do this, like we’ve all eaten eggs for breakfast unless you’re a vegetarian, we’ll talk about that later. But we’ve all eaten eggs for breakfast and that’s what I’d encourage, eggs with vegetables for breakfast, omelets. You can make smoothies using things like Chia seeds and flax seeds and coco and coconut. You can throw some green vegetables in the smoothie with some strawberries and some citrus and it’s yummy. And for lunch it’s just like what you’re already eating except you take the sandwich off the bread or you get the Thai food without putting it on top of rice, and you eat all of the main dish instead of half of the main dish and half rice. And for dinner you can eat lasagna, just make it with eggplant noodles instead of regular noodles, or use spaghetti squash instead of spaghetti. Just eat more of the non-starchy vegetables and more of the chicken or steak, rather than using things like rice and pasta and rolls as filler. I have not ever met anyone who has left a restaurant and just been like, oh my god, that rice was so good! Right? It’s used as filler. We all work at Microsoft. We all have the means. We can do this. We can enjoy the most delicious, healthy, nutritious foods on the planet, and it’s wonderful. If you just eat more of it, you’ll be healthier as a result. It’s not about being perfect. This isn’t a diet. This isn’t like, I have to do this all the time! And if you fall off the wagon you’re dead! No, not at all. Like, think about your sink again. If you get a little bit of hair in your sink every once-in-a-while it doesn’t cause a clog. It’s the continuous just like, ah get all the hair in the sink. That’s when it gets clogged, right? So it’s okay. You want to have a birthday cake? Yeah, it’s your birthday that’s totally fine. Eventually what you’ll find is that when you eat this way, which I call a SANE lifestyle, because it’s satisfying, unaggressive, nutritious, and efficient, that it will make you feel and look so good that you’ll start to be like no, I bet I could make that birthday cake with coconut flour and xylitol and still have birthday cake, and in fact, you know I’m going to put some eggs in there and that’s actually healthier for me than the dinner I used to eat. So I’m going to have birthday cake for dinner tonight. And that would be okay. It’s about making smart substitutions, not depriving yourself. The thing that’s so brilliant about this lifestyle in addition to never needing to count calories and never needing to be hungry, is there’s not flavor that’s off limit. Sweet, salty, bitter, fatty, they’re all possible, you just use smart sweeteners like stevia and [inaudible] and xylitol or erythritol. Fat we’ve already talked about you can join in abundance. Meaty you can enjoy in abundance. Bitterness, vegetables are pretty bitter. But you’ll get used to it so it’s all right and you’re going to sauté them in butter so it’s okay. And sweet? Fruit is fine. So you’ll get back to normal by getting back to normal. This seems like oh my god, this is crazy! But again, this is how people ate prior to the obesity epidemic. The solution to ending the obesity epidemic is not to count calories more precisely, as evidenced by the fact that no one knew what a calorie was, let alone count them, prior to the obesity epidemic. The solution to the obesity epidemic is to stop doing the things that cause the obesity epidemic, which is eating non-food, processed products. Any culture anywhere in the world always when they shift from their traditional diet that kept them healthy and slim without knowing what a gym was or knowing what a calorie was, and they start eating pop tarts for breakfast, lunchables for lunch, and microwave pizza for dinner becomes sick and diabetic. It’s not because they’re eating more meat or this or that or the other thing, it’s because they’re not eating food. They’re eating edible products. I don’t care how hard you count calories. Eating edible products you will struggle until you shift from thinking about food quantity and calorie quantity to food quality. And it can’t be complex. It can’t. How could we have survived as a species this long if not dying was hard? Right? This can’t require these Hollywood secret pills, take this root of some sort. It cannot require that because no one had this problem prior to those things existing. So anyway, hopefully that was helpful. There’s a lot more research in the book, and of course if you check out caloriemythbook.com there’s a lot more. We’re just scratching the surface here, and I hope that was helpful. [applause] Do we have time for questions? Cool. How much time do we have for questions? >>: About 15. >> Jonathan Bailor: 15 minutes? Okay, cool. Sure. And do we have mics for the questions? No mic. Okay. And I’ll repeat the question. To be fair do you guys mind lining up in the isle and I’ll go in order? Because otherwise it’s hard for me to pick who’s first. Never mind. You can stay seated; because you burn more calories if you stand up. I’m just kidding. Go ahead, brother. >>: [inaudible] >> Jonathan Bailor: Yeah. The question is what about dairy? So dairy is much like other food groups. I would focus on -- oh thank you. Dairy you want to focus on sources of dairy. One, you need to evaluate whether you are personally do well with dairy. Some people don’t have the enzyme lactase, and if you don’t have lactase produced by your body you’re not going to do well with dairy. So just test with yourself. That said, there are sources of dairy that provide you more of like and essential amino acid, such as like, Greek yogurt or cottage, as compared to a traditional yogurt that’s going to provide you with way more sugar. So if you are going to eat dairy I would recommend focusing on dairy that provides you with the most protein and the least sugar. So things like Greek yogurt and cottage cheese. And then there are things like whey protein and casein protein supplements, which are dairy-based, which a lot of people can do well with. Is that cool? >>: What’s your take on [inaudible]? >> Jonathan Bailor: The question is what do I think about cleanses? I think if the -so popping up a level. Anything you do that actually helps you is good. And anything you do that makes you feel worse is bad. I know that sounds stupid, but I get a lot of questions like what do you think about this? And if you do a cleanse and it makes you feel great and it makes you want to, then after seven days eat this way I would say absolutely do it. If a cleanse makes you think I can eat like garbage 21 days out of a month and then for seven days cleanse my body out, that would be a bad approach to cleanses. So if a cleanse uses a kick-start to eating this way, yes. But you can’t cleanse forever, so I would just focus on what is the cleanse doing to help you achieve long-term lifestyle change, and if it helps you achieve long-term lifestyle change then I would recommend it. If it doesn’t, or if it’s used as like, an excuse to eat processed starches and sweets and transfats, then I would recommend against it. >>: The cleanse would be would be mental then? Is that what you’re implying? >> Jonathan Bailor: There is not a lot of peer-reviewed scientific research that says that cleansing and then eating this way would yield dramatically better results than just eating this way. Make sense? I don’t know who’s next. You go ahead. >>: What about what you’re saying makes a lot of sense to me, what about the role of genetics? Like I have this in my family, we’re really different lives but we look almost identical with weight problems and other problems. >> Jonathan Bailor: Thank you for bringing that up because it’s very important, very important. Research is actually quite clear in the area of genetics, and that genetics are about 45-75 percent of your body composition. That’s relatively cutting edge. What’s not as cutting edge and is more common sense in the medical community is that there are three basic body types, ectomorph, which is generally taller and skinnier, mesomorph, which is right in the middle, and endomorph, which is a little bit heavier. Think about this like a football team. If you’re not big into American football you can usually empathize with this analogy. There are those people that are like very skinny and fast. They’re called wide receivers. And then there are people who go like this right before the play starts and they are gigantic, those are called linemen. Like, if you look at a high school football team, they all eat basically the same and they all exercise the same, yet somehow there is nothing this 300 pound guy can do to make himself look like the sprinter over here, right? So about 45-75 percent of this is genetically predetermined. That doesn’t mean we can’t become the optimal version of ourselves. It just means that, for example, like a lot of the people that we see in the media that have six pack abs, have a strong genetic predisposition to be able to visibly display their abs. And just like no matter how hard I try, I cannot be 6’3. I can’t. I can’t just try harder to be taller. That doesn’t mean I can’t nourish my body appropriately when I’m growing up so that my bones will grow as large as they can grow, but the key distinction here is that yes, there is a strong genetic component and we need to hold ourselves relative to ourselves. So think back to when you were at your fittest. Usually it’s the end of high school, early college, and fortunately we are the generation that can remember this, because today’s kids won’t even remember be able to remember this because they are over weight under the age of five, which is a whole other thing that is heart breaking. But whatever, think about when you were your fittest. Try to get back to that, and what you’ll actually find is you will get back to that without trying if you just eat this way. But don’t think about how do I look like Joe Smith extreme exercise DVD guy? Don’t think about that. I’m going to go to this side of the room next. Sure. >>: All right. So I’ve moved away from cooking and flavoring stuff with butter to olive oil. Which way would you recommend? Frying eggs with butter versus ->> Jonathan Bailor: Yeah. It depends on if you’re using it hot or cold. So if you’re cooking, if you’re heating it you should use a healthy saturated fats such as butter, coconut oil, beef tallow, bacon drippings. The reason for this is those saturated fats are more stable under heat. If you take something like an olive oil or a fat that’s liquid at room temperature and you heat it, what you essentially do is you turn it into a transfat. So olive oil, which is healthy when you -- olives are healthier, but olive oil, which can be a healthy salad dressing, for example, when heated turns into a transfat. So you don’t want to cook with olive oil. You want to cook with saturated fats and if you want to put dressing on a salad using an olive oil and vinegar rather than trying to take coconut oil and rubbing it on the leaves is probably a fine approach. Cool? Yeah. >>: How many types of people come back to you and say Jonathan, I’ve done everything you said to do in your book and it doesn’t work for me? >> Jonathan Bailor: You would be the first. >>: I’m just asking a question. >> Jonathan Bailor: What I experience most often is people will say Jonathan, I’ve done everything you’re saying and it hasn’t worked. And I say to them how many servings of vegetables have you eaten today? And they’ll say two or zero. Because what most people find is eating more protein is easy. It’s delicious. Eating more fat is easy. But until someone can take a week and consume 12-15 servings of nonstarchy vegetables, at least six of which are green for a week consistently -- like, that’s not an easy thing to do when you first get started. It’s like trying to become a vegetarian. It’s not easy to begin with. But if you can do that, I have never had someone come up to me that actually eats double-digit servings of non-starchy vegetables, protein in 30 gram doses about three times a day, and whole food fats and occasionally low fructose fruits in place of these other things and doesn’t achieve the results we’re describing here. >>: [inaudible] >> Jonathan Bailor: Does that answer your question? >>: Yes, it does. >> Jonathan Bailor: Cool. >>: Back to the, when you were talking about protein being transformed into glucose. Is it possible to eat more than that 30 gram serving and have your body, even though you’re eating a lot of protein still run off of that sugar that’s being transformed? >> Jonathan Bailor: Yes. Protein so -- sorry, the question is, and I didn’t repeat your question. The last question was has anyone ever done this and it hasn’t work? The question here is essentially can you cause your blood sugar to go up, can you get weight gain by over eating protein? The answer is yes. It is very hard to do though. It is very hard to do. The only way to really do it would be through protein supplementation, because for example, if you were to try to do this with even the most concentrated sources of protein like a can of tuna fish is one of the most concentrated sources of protein in the world. It’s like 91 percent protein. You would have to eat like three cans of tuna in one sitting to eat enough protein to go through gluconeogenesis to actually have an impact on your blood sugar. If you were very -- like, if you were a diabetic and you were looking at your blood sugar, it’s important to note this is getting really geeky, but different sources of protein have different levels of an insulimic response. So dairy protein, especially things like whey, has a huge insulin response. This is why body builders use it a lot, or athletes use it a lot. Insulin isn’t bad. Excess insulin is bad. In fact, if you don’t have enough insulin you die. It’s called type-1 diabetes. So insulin isn’t bad. It’s excess insulin that’s bad. So dairy forms of protein generally have a higher insulimic [phonetic] response. Over eating protein is very, very difficult, especially if you are eating vegetables, but it can be done. Yes. >>: I just [inaudible]. Obviously since I burn more I eat more, but do I need to rebalance that 40-40-20 or just keep it 40-40-20, just eat more of it? >> Jonathan Bailor: I would, especially for an endurance athlete I would recommend two things. I would recommend reading the book The Art and Science of Low Carbohydrate Performance by Jeff Volek and Steve Phinney. They’re doing some very cutting edge research at Duke University Medical Center and other places, which is to - traditionally endurance athletes have been told to take glucose packets and carb up, but remember you can only store about 1800 calories of glucose on your body. >>: Like two hours worth. >> Jonathan Bailor: Exactly. Whereas you can store lots of fat on your body. So if you really want to be an ultra endurance athlete I would highly recommend going out of your way to consume more concentrated sources of healthy fats, such as macadamia nuts, coco, and coconut. And the great news is if you are going on a long run you can put 1000 calories of macadamia nuts in your pocket. And sorry, the question was I’m an endurance athlete, what do I do? And that was my answer. Yes? >>: One more question. >> Jonathan Bailor: One more question. Oh, no! Oh, man. Okay whoever stands up next gets the next question. Two more questions, okay. You go first. >>: Okay. I listen to your pod cast so I know that you have lots of friends in the Paleo community [inaudible], eating things like raw spinach and raw kale, peanuts, whey concentrate, and like even eggs. So what [inaudible] your food choices and recommendations and how do we make sense -- complementary approaches and lifestyle choices. >> Jonathan Bailor: So the question is basically how does what I’m saying jive or not jive with the Paleo type lifestyle? Is that fair? And how do I -- another way to think of the question is a Paleo lifestyle is guided by a principle. The principle is by eating the way our ancestors ate you will be healthy. That is the underlying principle of the Paleo lifestyle. And it is by and large true. The principle that underlies what I’m recommending is eat foods that provide you with the most of that which is essential, and the least of that which is non essential, and that will maximize your health. And those two circles overlap immensely, but there are some exceptions. Like, the Paleo diet, also the Paleo diet is predicated on helping people to heal autoimmune diseases, whereas this lifestyle is not -- that happens, but it’s not the goal. It was not designed to do that. The biggest outliers, the biggest differences you’ll see in between the two lifestyles is Paleo lifestyle will say it is okay to eat certain forms of starch as long as they are found in nature, as well as sweeteners such as honey, because they are found in nature. Now, the Paleo to me, if you wanted to just pick a diet, the Paleo diet is the diet I would recommend without question. That said, the barometer that if our ancestors ate is or if it’s found in nature that we can stop there is an inadequate bar because tobacco is found directly in nature. Sugar cane is found directly in nature. There are a lot of things. Snake venom is found directly in nature. So what I like to do is start with the baseline of, like, the default hypothesis is if it exists in nature cool. Check. Now, is it satisfying? Is it unaggressive? Is it nutritious? Is it inefficient? AKA it is higher in water, fiber, and protein than some other options I could be eating? If the answer is yes, then I would be like yeah, that’s a good choice. And of course there’s this other track here where it’s not found directly in nature, but it still is sane. And this is just kind of a job and I’m speaking at Paleo FX in a few weeks, so again, all respect to the Paleo community, but we didn’t have blogs back in the day. But Paleo people blog all the time. So just because it’s modern also doesn’t mean it’s bad. And the real hardcore Paleo folks like Rob Wolf, Chris Kresser, they all say the same thing. It’s like Chris says dairy works for some people. His whole book is about those customizations. So does that answer your question? Kind of? >>: Kind of. But I just was more specific like, you know, okay. Do I keep my raw spinach casein smoothie or whey smoothie in the morning, is it going to spike my blood sugar and cause me hypothyroid problems or something? [inaudible] >> Jonathan Bailor: So my personal -- I believe the Paleo diet is a therapeutic diet for people with autoimmune disorders. People spent a lot less time thinking about what they were eating. In fact, my great grandmother, back in the time when we had sub three percent rates of obesity ate cookies, cakes, pies, and dairy. They ate all that stuff and they had dramatically lower levels of disease than we do today. So I personally believe it’s very easy to become what’s called orthorexic [phonetic], which is you start to spend so much time thinking about what you’re eating that the pursuit of health becomes unhealthy. So that’s why I like really non-starchy vegetables, nutrient dense protein, whole food fats, low fructose fruits, in that order, and you will be fine. Cool? I believe there was a -- right there. >>: [inaudible] >> Jonathan Bailor: Yes. Great question. I’m glad we got to cover it. So the question is for a vegetarian diet where do I get my nutrient dense protein sources from? So a vegetarian diet can be a more challenging diet to eat this way on. That doesn’t mean it’s impossible. What I would highly, highly, highly recommend is, and this is going to sound bad, but you’re going to have to almost write off getting your protein from what you’ve been told to get it from -- beans, soy, rice, things like that, because soy is 70 percent carbohydrate by weight, beans are 70 percent carbohydrate by weight, nuts are 80 percent fat by weight. So if you try to get a 30-gram dose of protein from those sources it’s literally, you can’t eat that much food. So what I would recommend for most vegetarians is focus a couple things. Get pea, hemp, or rice protein supplement. Just straight out of the gate. I would also get an amino acid supplement. And then I would say that’s step one and that covers your protein. Then with your meals I would highly recommend shifting more vegetables, more fruit, and more plant fats like nuts and seeds, I mean most the healthy fats I mentioned were all plants and that can be the bulk of your calories rather than getting the bulk of your calories from soy, corn, wheat, a lot of things that a lot of plant-based products are made out of are some of the least nutritious foods and have now been so genetically modified and hybridized that they are really, really bad. So in three steps: one is use a hemp, pea, or rice protein supplementation, as well as an amino acid supplement to take care of the protein requirements, and then focus on getting the bulk of your calories from whole food plant fats, rather than starches. Does that help? Okay. Cool. And I will personally stay around to answer more questions, it’s just that we can’t video tape them or what? Can I answer more questions? >>: [inaudible] and sign books. >> Jonathan Bailor: Okay, cool. Thank you so much everyone! [applause]