Sports, Entertainment, and Recreation Marketing
2014 - 2015
Instructor: Mrs. Celio
Room: 403 Office: 403A
School Phone Number: 571.252.2200
E-mail: Donna.celio@lcps.org
Course Description
Sports and Entertainment Marketing is a unique and innovative course designed for students with an
interest in the sports and entertainment industry. This course stresses the utilization of fundamental
marketing concepts and develops student understanding of sports and entertainment products and
services, their economic impact, distribution systems and strategies, pricing considerations, and
promotion. Sports and Entertainment Marketing also addresses career opportunities available in the
industry. In addition, technology and core standards of learning are incorporated throughout the
curriculum.
Class Expectations
There are high expectations for this class. Not only will we be exploring the concepts of sports and
entertainment marketing, but we will also strive to prepare you for all future marketing classes you
may decide to take. In order to facilitate the best experience for all, students are expected to do the
following:
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Arrive on time with all materials and homework completed and ready to turn in.
Be ready to work the minute you walk in the door.
Respect yourself and your peers.
Materials needed for class:
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1.5”-2” Three ring binder (must have this by the third class)
Pen or Pencil – be prepared to write during each class period
Thumb drive (removable computer drive)
ATTENDANCE:
Homework assignments are kept to a minimum in this course. In order to maintain this practice, it is
vital that students are present and on time to class. Every minute of class time is valuable, and my
expectation is that it will be used wisely.
School policy will be enforced in regard to absences from class. Excused absences include: personal
illness, death in the family, medical appointments, court appearances, or principal-approved
emergencies. It is the student’s responsibility to obtain make-up work. Students have the
opportunity to set up a time to meet with me before or after school to make up work that cannot be
completed on their own.
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BEHAVIOR:
The purpose of high school business and marketing courses is to prepare students for higher
education and/or transition to the workplace. College and work environments are built on an
understanding of mutual respect. Students should conduct themselves according to the belief that
everyone has value, including themselves. Furthermore, students should respect the school property
and my personal property that is made available for their use in the classroom. I have high
expectations for respect in my classroom, and I discuss these expectations with all students on the
first day of class. As long as we respect each other, we will have a fun and exciting year!
COMPUTER USE:
At the beginning of the year, each student signs a computer/technology agreement issued by the
school. In addition to school policies, I expect that students will NOT use the computers or Internet
without permission, will not play computer games, will not view inappropriate material or include
inappropriate material in their work. Misuse of the computer or the Internet in ANY way will result in
the loss of computer / Internet privileges. Alternate assignments that do not require the use of a
computer will be given to students who cannot conduct themselves appropriately.
GRADING:
The course format includes daily readings, class lectures, class discussion, in-class exercises,
homework assignments, group assignments, and student presentations. A points system will be used
in this class. Assignments and activities vary in the amount of points possible. Students earn points
based upon the quality of their work. Grades are not given; they are earned. Typically, class work
assignments are between 25 and 50 points, quizzes between 30 and 50 points, and tests and projects
between 50 and 200 points. Grades are based on the Loudoun County Public Schools grading scale:
A+
98 – 100 B+
87 – 89
C+
77 – 79
D+
67 – 69
A
93 – 97
B
83 – 86
C
73 – 76
D
63 – 66
A-
90 – 92
B-
80 – 82
C-
70 – 72
D-
60 – 62
ASSIGNMENTS:
The ability to complete and submit assignments by the established due date is critical to success in
the workplace. The same principle applies to this course. It is my expectation that all students will
use their time wisely in order to complete and submit assignments on time. Any work not submitted
by the due date will be penalized 10 points for the first day and 5 points each day after for a total of 5
days (one week). Beyond one week, students will only be able to earn ½ credit. All work must be
submitted by the end of the nine-week grading period to receive credit. Please communicate with
me early and often if you are having any challenges completing your assignments on time.
My website is updated weekly with assignments, due dates, and so forth. Students that are absent or
that are missing work should check the website first.
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HALL PASSES:
Please come to class ready to work each day. Hall passes will not be issued during the first 20
minutes and the last 20 minutes of class. This policy is to ensure that students are present for critical
announcements and directions. Students must have their agenda at all other times in order to be
issued hall passes. Because entrances/exits are disruptive to the class as a whole, please be as
considerate as possible.
CLASSROOM:
In order to keep Stone Bridge and the marketing classrooms clean for all of our students, I expect
students to clean up after themselves at the conclusion of each class period.
Cell phones, iPods, and other personal handheld devices are not permitted in class. These items are
distractions to the student using them as well as to the other students in class. Please be respectful
of your classmates and of me – keep your personal items put away during class. In the event that a
student is found using his or her cell phone or iPod, it will be confiscated and held for the remainder
of the class period.
DECA:
All students are expected to participate in DECA, our co-curricular organization for marketing
students. DECA is a national organization that promotes leadership, technical understanding of the
marketing industry, and social and civic awareness. Because DECA is used as a supplemental learning
experience in the classroom, all marketing students are expected to become members and to be
highly involved. Some DECA activities will take place during class time for a grade. Students also
have the opportunity to earn extra credit for active participation in various DECA activities and events
outside of the classroom. Only active (paid) DECA members will be allowed to participate in out-ofschool events.
The membership dues of $30.00 will cover membership expenses at the chapter, district, state and
international levels. These affiliation dues will be used to cover activity expenses during the school
year. Activities that include business meetings, curriculum relevant projects, community service
projects, district, state and international competitive events, leadership conferences, recognition
programs, and social events. These fees will also cover a DECA T-shirt, an international pin and a
subscription to DECA Dimensions. Stone Bridge High School has a long history of success at the
district, state and international levels.
(Students will have the option to participate and NOT receive T-shirt for a $20 fee)
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