Abstract
Based on the Amit and Zott e-Value framework, we have developed an extended conceptual research
model for assessing the value of e-business at the bank level. For the purposes of our research some
parameters were added to or excluded from e-Value framework since our research is at the national
level in Jordanian banking sector. Based on the extended framework, we have formulated four
hypotheses and identify four factors (efficiency, complementarities, lock-in, and novelty) that may
affect value creation of carrying out e-business in Jordanian banking sector. Survey data from 140
employees in seven pioneered banks in the Jordanian banking sector were collected and used to test
the theoretical model. Based on simple and multiple linear regressions, our empirical analysis
demonstrates several key findings: (1) Together, the efficiency, complementarities, lock-in and novelty
factors strengthen e-business value as the hypotheses are supported. (2) the novelty is the strongest
driver for e-business value creation than the other drivers efficiency, lock-in and complementarities (3)
all of the drivers efficiency, complementarities, lock-in and novelty explain to the high degree the
variance of sales-services-marketing as a dimension of e-business value, then to the middle degree the
variance of internal operations as a dimension of e-business value, and to the low degree the variance
of coordination and communication as a dimension of e-business value. These findings indicate the
usefulness of the proposed research model for studying e-business value in banks. They also provide
insights for both business managers and policy-makers to betterment the bank performance in terms of
sales-services-marketing; internal operations and coordination & communication.
Keywords: e-business, e-business value, drivers of value creation, e-Value framework, bank
performance, e-banking, Jordanian banking sector.