Proceedings of 7th Asia-Pacific Business Research Conference 25 - 26 August 2014, Bayview Hotel, Singapore ISBN: 978-1-922069-58-0 Sustainability of E-Business through Effective Risk Management: Authentication of the Risk Driven ETransformation Model Kasuni Weerasinghe1 Most businesses are currently enjoying the huge benefits brought by ecommerce to serve customer needs faster and better. Developing countries too are adapting to these new technologies rapidly. However previous studies identify that the majority of the e-business initiations in developing countries fail due to un-identified risks. This is a follow-up research to Weerasinghe & Arunatileka (2013), a risk driven model for e-transformation in developing countries. With this paper we confirm that the developed model ensures e-business sustainability through effective risk management practices. The work is authenticated in the context of Sri Lanka. JEL Codes: 1 University of Colombo School of Computing, Sri Lanka, Email: kgw@ucsc.lk