‫جامعــــة فيــالدلفيـــا‬
‫قسم التسويق‬
PhiladelphiaUniversity
Department of Marketing
‫االمتحان النهائي‬
:‫نمو نموذج رقم‬
‫ورقة االمتحــان‬
Examination sheet
Form No:
‫ معلومات‬-‫أ‬
A: Information
:‫الرقم الجامعي‬
: ‫اسم الطالب‬
Student No:
Student Name:
: ‫الفترة‬
‫ االول‬:‫الفصل الدراسي‬
Duration: Morning
Academic year:
Semester:
‫ أشرف أبو عاقوله‬.‫ د‬: ‫اسم مدرس المادة‬
:‫رقم المادة‬
Instructor Name: Dr. Ashraf
Module No:
: ‫الوقت‬
Time:
E ‫ مبادئ تسويق‬: ‫اسم المادة‬
Module Title: Principles of Marketing
: ‫التاريخ‬
Date:
: ‫السنة الدراسية‬
‫ السبت‬: ‫اليوم‬
Day:
Examination: Final
‫ النهائي‬:‫االمتحــــان‬
Q1: Please select the correct answer :
1. The primary value that a marketer expects to receive from a customer in an exchange
relationship is……………………
a. the price charged for the product.
b. customer satisfaction.
c. references to other potential customers.
d. quality merchandise that meets expectations.
2. The three basic forms that a product can take are..................................
a.
b.
c.
d.
markets, products, and images.
goods, ideas, and intangibles.
brands, services, and tangibles.
services, ideas, and goods.
3. Marketers often speak of the "controllable" of variables in the practice marketing. Which of
the following is not considered of the one controlled variables?
a.
b.
c.
d.
Product.
Price.
Distribution.
Competition.
4. Environmental analysis is concerned with ................................this information.
a.
b.
c.
d.
assessing.
interpreting.
collecting.
observing
5 ..................................competitors provide very different products that satisfy the same basic
customer need.
a.
b.
c.
d.
Brand
Generic
Total budget
Product
6. Encouraging website visitors to register or requiring registration for access to particular
websites is an issue of …………………………
a.
b.
c.
d.
interactivity
memory.
cookies.
addressability.
7. Interactivity enables marketers to capitalize on the concept of ……..……. to help customers
dive value from the use of the firm's products and websites.
a. community
b. fraternity
c. society
d. public
8. A multiservice website that serves as a gateway to other websites is called a ………….
a.
b.
c.
d.
portal.
passageway
site index.
virtual community
9. The first step in the marketing research process is …………………..
a. defining the problem or research issue.
b. designing the research project.
c. collecting data.
d. interpreting research findings
10. Research that is conducted to clarify the characteristics of certain phenomena to solve a
particular problem is called ……………… research.
a. primary
b. causal
c. descriptive
d. secondary
11. Individuals and business organizations that purchase products for the purpose of making a
profit either by using the products to produce other products or by using them in their operations
are classified as …………………….. markets
a. consumer
b. institutional
c. producer
d. government
12. ……………………….. buy products from manufacturers and then resell the products to
other firms in the distribution system.
a.
b.
c.
d.
Retailers
Producers
Distributors
Wholesalers
13. Mosques, charitable organizations, and private colleges are considered ……………
buyers
a.
b.
c.
d.
corporate
government
institutional
producer
14. When a business routinely purchases the same product with similar terms of sale the
purchase is called a ……………………..
a.
b.
c.
d.
new-task
repetitive purchase
straight rebuy
modified rebuy
15. Demand for a business product is ………………… when two or more items are used in
combination to produce a product.
a.
b.
c.
d.
inelastic
joint
fluctuating
derived
Q2. Business markets are typically divided into four categories. Please
mention these categories:
1.
2.
3.
4.
Producer
Reseller
Government
institutional
Q3: Please select the two levels of expectations that consumers generally have
about services:
1. acceptable
2. desired.