‫جامعــــة فيــالدلفيـــا‬
‫قسم التسويق‬
Philadelphia University
Department of Marketing
‫االمتحان األول‬
‫ورقة االمتحــان‬
Examination sheet
: ‫القسم‬
Department:
: ‫الرقم الجامعي للطالب‬
Student No:
: ‫اسم الطالب‬
Student Name:
:‫الفصل الدراسي‬
‫ أشرف أبو عاقوله‬.‫ د‬: ‫اسم مدرس المادة‬
Instructor Name: Ashraf Abu A’aqoulah
:‫رقم المادة‬
Module No:
: ‫الوقت‬
Time:
: ‫السنة الدراسية‬
Academic year:
Semester:
‫ دوائي‬/ ‫ تسويق صحي‬: ‫اسم المادة‬
Module Title:
: ‫التاريخ‬
Date:
: ‫اليوم‬
Day:
Q1: Please select the correct answer:
1. Marketers who attempt to influence and change the various environmental forces have a(n)
.................................. response to these forces.
a.
b.
c.
d.
reactive
inactive
variable
proactive.
2. A target market ……………………..
a.
b.
c.
d.
involves a large number of customers.
is a specific group of customers on whom a company focuses its marketing efforts.
already has several competitors vying for customers' business.
is the same thing as a salesperson's prospective client list.
3. The product variable of the marketing mix can include all of the following except......
a. creation of brand names.
b. consumer perception of the product price.
c. development of product packaging.
d. warranty issues.
4. The element of the marketing mix used to increase awareness of a product or company
is.....................
a. communication
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b. product.
c. price.
d. promotion.
5. Collecting information from secondary sources such as business, government, trade and
general-interest publications plays an important role in...................
a.
b.
c.
d.
environmental analysis
competitive forces
environmental scanning
procompetitive legislation
Q2: Please defined the Marketing Concept:
Q3: Please mention six factors that can affect the marketing environment:
Q4: Please mention the four element that marketing deal with:
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