‫جامعــــة فيــالدلفيـــا‬
PhiladelphiaUniversity
‫قسم التسويق‬
Department of Marketing
) ‫االمتحان الثاني (نموذج أ‬
‫ورقة االمتحــان‬
Examination sheet
: ‫القسم‬
Department:
: ‫الرقم الجامعي للطالب‬
Student No:
Student Name:
:‫الفصل الدراسي‬
:‫الممتحن الداخلي‬
Internal Examiners:
Instructor Name:
:‫رقم المادة‬
Module No:
: ‫الوقت‬
: ‫السنة الدراسية‬
Academic year:
Semester:
‫ أشرف أبو عاقوله‬.‫ د‬: ‫اسم مدرس المادة‬
Time:
: ‫اسم الطالب‬
E ‫ مبادئ تسويق‬: ‫اسم المادة‬
Module Title: principles of marketing
: ‫التاريخ‬
Date:
: ‫اليوم‬
Day:
Q1: Please select the correct answer:
1. Electronic marketing has some basic characteristics that distinguish it from the
traditional marketing environment. The ability of a marketer to identify customers
before they make a purchase is called ……………….
a. interactivity.
b. accessibility
c. memory.
d. addressability.
2. The fact that marketers can with potential customers in real time at interact low cost
is a benefit of the e-marketing characteristic of ………………………….
a. interactivity
b. accessibility.
c. memory
d. addressability.
3. The ability to access databases or data warehouses containing individual customer
profiles and past purchase histories and to use these data in real time to customize a
marketing offer to a specific customer uses the e-marketing characteristic of ………...
a. control
b. interactivity
c. memory
d. accessibility
4. The e-marketing characteristic which considers the extraordinary amount of
information available via the Internet is ……………………
a. memory.
b. accessibility.
c. interactivity.
d. control.
5. ……………. mean the systematic design, collection, interpretation, and
reporting of information to help marketers solve specific marketing problems or take
advantage of market opportunities.
a. Marketing research
b. Data collection
c. Data analysis
d. Sampling
Q2: Please defined the following concepts correct answer:
E-commerce:
Sharing
business
information,
maintaining
business
relationships, and conducting business transactions by means of telecommunication
networks.
E-marketing: The strategic process of creating, distributing, promoting, and pricing
products for targeted customers in the virtual environment of the Internet.
Q3: Please mention the five steps in the marketing research process:
1.
2.
3.
4.
5.
Locating and defining issues or problems
designing the research project
collecting data
interpreting research findings
Reporting research findings
Q4: Please mention the three types of marketing research:
1. Exploratory research.
2. Descriptive research
3. Causal research.