E-commerce and regional innovation policies:
Marlies Diephaus
Ministry of Economic Affairs and Labour
Nordrhein-Westfalen
VERITE Conference: The changing role of supply chains in
regional development
Cardiff, February 20-21, 2003
E-Commerce = Internet-Commerce
includes:
-the value of all transactions resulting from a buyer's
clicking an order button on the internet
-The purchases from an individual or a business, for
personal or work-related reasons
-And it can be done from a PC, a Web TV or a mobile
device.
In short E-Commerce includes the business-to-consumer
and the business-to-business commerce.
2001
2005
171.6
1,682.3
B2C-Commerce
B2B-Commerce
5.3
39.7
58.5
388.5
United Kindom B2C-Commerce
B2B-Commerce
5.9
32.4
43.8
255.6
France
2.5
18.6
36.5
241.1
Total Western European Internet
Commerce (in billion Euro)
Germany
B2C-Commerce
B2B-Commerce
BENEFITS OF E-COMMERCE
-
-
Reducing costs an inefficiencies
Streamlining business processes
Forming tighter external collaborative networks with
suppliers and customers in an attempt to built trust and
loyalty
maintaining and increasing market share.
The big companies are realising the true value of E-Business.
But the small and medium sized companies (SMEs) are still
reluctant to engage in E-Business.
CURRENT SITUATION
• 70 % of the medium-sized and small enterprises
in Germany have their own homepage.
• 21 % already use the web for electronic business.
• 44 % plan to start with E-Business in the near future as they
want to use the competition chances connected with it.
• 54 % of the companies have already achieved a sales
increase with E-Business.
• 85 % believe that their web-presentation will become
profitable after two years.
Source: MIND02 (IBM/Impulse-study) published in January 2002
CURRENT SITUATION OF MEDIUM-SIZED
AND SMALL ENTERPRISES
Provider
and user do not speak the same language
IT-security
is totally unimportant or not very important
IT-security
risks are wrongly assessed
The
chances of using electronic business applications
are partly hampered by „homemade“ obstacles
Initiative "Secure-it.nrw.2005"
-Sensitize and increase
awareness in using
ICT and in using it
In a secure way
Publish brochures
like
"More safety for
the internet shopping"
Financial support of
special projects to
develop new multimedia
application fields
with relevance to security
and data protection
Show best-practise
Promote the development
of innovative applications
with a high reliability
and security
Support regional
Security initiatives
PROMOTION OF INNOVATIVE PROJECTS
- COMPETITION »safe connected«
Aim:
Development of new multimedia application fields with
relevance to security and data protection
Subject
and application focus, above all:
•procurement, production, trade and logistics
•transport, travel, tourism
•financial services, fiscal matters, administration of justice
Results
79
sketches handed in
17 sketches are subsidizable over the Technology and
Innovation Programme NRW (TIP) (=21.5 %)
CURRENT MEASURES
Follow-up
competition beginning at the end of February 2003,
called "digital + secure"
Best
practice investigations of innovative electronic business
operations in medium-sized and small enterprises and public
institutions in NRW
Aim: Public communication
COMPETITION "digital + secure" in 2003
-promote projects which improves organizational structures
and business processes in a secure way
Main focus:
-e-government, e.g. interfaces which allow a secure and
reliable coordination between the systems of the government
and the companies
-Supply chain management (SCM)
-Customer Relationship Management (CRM)
-Knowledge Management
-E-billing
-Mobile security
Interest of the government to engage
- strengthen the competitiveness e.g. of the SMEs by the use
of innovative, secure and reliable IT-applications
- Develop new fields of growth for the companies in NRW
- Optimize the development of the companies in NRW
- Secure and create new jobs
- strengthen the attractivity of the location of NRW for
start-ups and for new investors
IMPORTANT PARTIAL AIMS
Fast
expansion of E-Commerce and E-Government in
NRW till 2005
Spread
of the electronic signature by means of a
SmartCard with a high acceptance
Establishment
of legal and technical standards
Development
of a highest possible interoperability of
different encryption and signature systems
Access
of medium-sized and small enterprises to technical
field tests and pilot applications