Public Information Office
2005-2006 Objectives
Goal #12
Foster and maintain a positive public
image of the college and effectively
promote college services and programs to
the community.
2005-2006 Objectives
1. Determine college-related strengths and
weaknesses among local residents to
better serve the public.
2. Increase efforts to promote CFCC’s
academic services to perspective
students to increase enrollment.
3. Foster a greater awareness of CFCC’s
positive impact on the local community to
improve public support.
OBJECTIVE #1: Assess College-Related
Strengths and Weaknesses Among Local
Residents
1. Determine what information is needed to
improve college services.
2. How are we going to get the information?
3. Compile the information in a useful and
user-friendly way.
4. Share the information and then decide
how to best use it to improve college
programs and services.
A
OBJECTIVE #2: Increase efforts to promote
CFCC’s academic services to perspective
students to increase enrollment.
1. Make college admissions information
more accessible.
 Widen distribution of continuing education
course schedule
 Establish a CFCC information kiosk in
Westfield Mall.
 Pursue new advertising opportunities.
2. Update student-recruitment materials
 New viewbook
 Update promotional video
OBJECTIVE #3: Foster a greater
awareness of CFCC’s positive impact on
the local community to improve public
support.
1. Increase opportunities for the public to
visit the campus.
 Host “After Hours” reception with Chamber of
Commerce
 Invite local cubs and organizations to meet on
campus.
 Hold Open House
 Promote Athletic Events, Concerts and
Performances
 Promote Career and Health Fairs
OBJECTIVE #3: Foster a greater
awareness of CFCC’s positive impact on
the local community to improve public
support.
2. Commission and promote study of
CFCC’s economic benefits.
3. Encourage and support faculty and staff
involvement in community-oriented
committees and groups.
4. Increase opportunities for faculty, staff
and students to be featured in the news
media.
Printing Services
2005-2006 Objectives
2005-2006 Objectives
1. Provide an online database of the
monthly and yearly volume of print and
copy output to track efficiency.
2. Begin the process of acquiring a digital
direct-to-plate system for the offset
press. This eliminates the need for using
film negatives, the dependence on
outside vendors, saves money and time.
2005-2006 Objectives
3. Assess client satisfaction with printing
services through development and use of
a point of contact survey. Evaluate survey
results and use for improvement of
services .
Any Questions?