TECHNOLOGY
C O R PO RATE
JASS 2006
Management Course
St. Petersburg April 8-April 10, 2006
Helmuth Benesch
Siemens AG
Corporate Technology
Software and Engineering
Otto-Hahn-Ring 6
81739 München – Germany
phone: ++49 89 636-46666
fax: ++49 89 636-44424
helmuth.benesch@siemens.com
© Siemens AG, CT SE HT, H. Benesch, 23.03.05
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TECHNOLOGY
C O R PO RATE
JASS 2005
Management Course
• Management Techniques
• Visualization
• Presentation
• Moderation
© Siemens AG, CT SE HT, H. Benesch, 23.03.05
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TECHNOLOGY
C O R PO RATE
Visualization
• Goals
• Fundamentals
• Key Questions
• Media and Design Elements
• Arrangement and Logic
• Preparing the Content
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TECHNOLOGY
C O R PO RATE
Goals
•
•
•
•
•
•
•
to focus the receivers‘ attention,
to involve observers,
to lessen the amount of speaking required,
to give the audience orientation aids,
to make information easy (or easier) to grasp,
to emphasize crucial points,
to expand on and supplement what has been
said,
• to promote assimilation,
• to encourage comments
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TECHNOLOGY
C O R PO RATE
Fundamentals
… planning a visualization,
… building blocks of a visualization,
… rules for composing a visualization
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TECHNOLOGY
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Key Questions
• What do I want to represent? (content)
• What is the purpose of the presentation? (goal)
• Whom do I want to inform or convince? (target
group)
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Media
• packing paper and pin board
• flip chart paper and flip chart
stands
• transparent foil and overhead
projector
• power point and beamer
Design
Elements
• text
• free-style graphics and symbols
• diagrams
C O R PO RATE
TECHNOLOGY
Media & Design Elements
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TECHNOLOGY
C O R PO RATE
Design Element „Text“
Legibility
write legibly
adhere to reading conventions
Intelligibility (clarity, clearness)
simplicity
outline / order
brevity / conciseness
additional stimulae
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„Free-style Graphics“
C O R PO RATE
TECHNOLOGY
Design Element
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TECHNOLOGY
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Design Element
„Standard Symbols“
$ € %
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„Non-standard Symbols“
C O R PO RATE
TECHNOLOGY
Design Element
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TECHNOLOGY
C O R PO RATE
Design Element „Diagrams“
• lists and tables
• graphs
• column charts
• circle or pie diagrams
• structure charts / “organigrams”
• flow charts / arrow diagrams
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TECHNOLOGY
C O R PO RATE
Design Element
„Lists and Tables“
Nr.
Required Interfaces
1
2
3
4
5
6
7
8
9
10
11
Monitor  Terminal
Monitor  Administration routine
Monitor  Partner computer
DCM  DCAM
Administration routine  User program
Transmit routine  User program
Transmit routine  Receive routine
Receive routine  Rec. Control Unit
Rec.Control Unit  User program
Test program  Terminal
EDT Proc.  Terminal
S Interface Efforts
Weight
1.5
1.5
2.0
0.5
1.0
0.5
0.8
0.6
0.3
1.0
0.5
Efforts
17.25 MD
17.25 MD
23.00 MD
5.75 MD
11.50 MD
5.75 MD
9.20 MD
6.90 MD
3.45 MD
11.50 MD
5.75 MD
118 MD
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TECHNOLOGY
C O R PO RATE
Design Element
„Graph“
1990
IV
I
II
199
1
1992
III
IV
I
II
III
IV
I
I
IV
1992
III
II
I
IV
III
1991
II
I
1990
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TECHNOLOGY
C O R PO RATE
Design Element
„Column Chart“
90
80
70
60
Ost
West
Nord
50
40
30
20
10
0
1. Qrtl.
2. Qrtl.
3. Qrtl.
4. Qrtl.
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TECHNOLOGY
C O R PO RATE
Design Element
„Circle or Pie Diagram“
Acceptance
Initiative
3%
Study
3%
29 %
System Integration
and Testing
7%
13 % Project
Planning
20 %
Design
25 %
Implementation
Development Costs per Phase
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TECHNOLOGY
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Design Element
„Structure Chart“
MyCompany
R&D
Sales
Development
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„Flow Chart“
C O R PO RATE
TECHNOLOGY
Design Element
Component
Code
Component
Specification
Component
Description
Design
Specification
Component
Test
Test
Specification
Test
Data
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TECHNOLOGY
C O R PO RATE
Arrangement & Logic
•
•
•
•
symmetry
alignment
rhythm
dynamics
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TECHNOLOGY
C O R PO RATE
Tips on Designing Posters
• Whenever possible use no more than three colors per
representation!
• Create blocks; group contextual units (also) by displaying them
in close proximity to one another!
• Always use the same color and shape for related subjects!
• Stress important parts, for instance by using red or by using a
frame, underlining or cross-hatching!
• (Also) use empty spaces as a design element; leave plenty of
open space!
• Don’t use abbreviations – write everything out!
• Use the stimulating effect of free-style graphics; paint a
“picture” of your own!
• Whatever you do, avoid perfect representations; images that are
too “smooth” seem cold and create distance!
• Test your visualization (!) by presenting it to friends or
colleagues, and ask them for their opinions!
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TECHNOLOGY
C O R PO RATE
Presentation
• Preparing for the topic and the goal
• Preparing for the target group
• Preparing the content
• Preparing the flow
• Preparing the organization
• Just Do the presentation
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TECHNOLOGY
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A thorough preparation leads to
• more information, knowledge of details
• more personal clarity
• the possibility of well-aimed visualization
• the chance for a smoothly organized flow of
events
• the availability of materials as needed
• ultimately, greater self-confidence in making
your appearance
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TECHNOLOGY
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What belongs to a meaningful
preparation?
• topic
• goal
• target group
• content
• flow of events
• organization
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TECHNOLOGY
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Preparing for the Topic and the Goal
• Topic and goal should not be mixed up
• The emphasis lies on the goal
Topic: Spring retreat of department X
Goal:
Roadmap for department X
dig for hidden goals
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TECHNOLOGY
C O R PO RATE
Preparing for the Target Group
• predefined participants
here is a number of interested people
 what is my solution
• selection of participants
I have a solution
 who are the interested people
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TECHNOLOGY
C O R PO RATE
Preparing the content
1. Gather and select material
2. Condense
3. Visualize
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TECHNOLOGY
C O R PO RATE
Preparing for the Flow of the
Presentation
1. Opening Remarks
2. Main Body
3. Conclusion
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TECHNOLOGY
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Prepare the Presentation
• Location / Room
• Media
• Time / Duration /Breaks
• Invitation
• Handouts for the Participants
• Speaker / Substitute
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TECHNOLOGY
C O R PO RATE
Conducting a Presentation
Opening
- appearance
- positive thinking
- punctuality
Main Body
- overview (content & time)
- results – but not the flow of the discussion
- use your voice
- short sentences
Conclusion
- brief summary / conclusion
- avoid phrases like „that‘s it“
- thank the participants
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TECHNOLOGY
C O R PO RATE
After the Presentation
 Self-Feedback
- Goal
- Participants
- Organization
- Media
- Discussion
 Feedback from the participants
- Giving feedback
- Receiving feedback
- Accepting feedback
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TECHNOLOGY
C O R PO RATE
Moderation
• Before
• During
• After
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TECHNOLOGY
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Before the Moderation
Prepare in terms of
- content
- goal
- participants
- method
- collect
- select
- work
- organization
- time/date
- location
- arrangement
- media
- invitation
- personal
- physical constitution
- mental constitution
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TECHNOLOGY
C O R PO RATE
Performing a Moderation
Conclusion
Plan Measures
Work on a Topic
Select a Topic
Collect Topics
Introduction
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TECHNOLOGY
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Moderator = Facilitator
Attributes and Attitudes
 don‘t fight against the group
 work in accordance with a certain methodology
 act as an expert on method, not on content (stay neutral)
 include all participants
 create a positive working environment
 disruptions have priority
 cut off, neutralize personal attacks
 keep control of the process
- time
- focus
- group
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TECHNOLOGY
C O R PO RATE
After the Moderation
• Feedback
• Tasks
• Next Steps
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TECHNOLOGY
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Finale
• Thank you very much for your attention
• Questions ?
• Comments?
• Feedback?
• Personal conclusion?
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C O R PO RATE
TECHNOLOGY
notes
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TECHNOLOGY
notes
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C O R PO RATE
TECHNOLOGY
notes
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notes
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