C O R PO RATE
TECHNOLOGY
s
Information & Communications
Pictures of the Future:
Research and Development
at Siemens
Transportation
Health
JASS ´05
St. Petersburg, April 2005
Services
Energy
Automation & Control
Prof. Dr. Dietmar Theis
dietmar.theis@siemens.com
© Siemens AG, CT, 2005
Outstanding innovations and sales development by Siemens AG,
1847 – 2005
Sales (in logarithmic scale)
ISDN
"HICOM"
First GSM cellular phone
with color display
Start of Production of
large-scale integrated
(LSI) circuits
C O R PO RATE
TECHNOLOGY
Innovations have kept Siemens strong for 158 years
Market launch
of Transrapid
"Eurosprinter"
Implantation of first
cardiac pacemaker
by Siemens
64-kbitmemory chip
First Siemens
radio
receiver
W.v.
Siemens
discovers
dynamoelectric
principle
Fingertip sensors
Digital electronic
switching system
(EWSD) first telephone
exchange
First 256
megabit chip
ICE3
Siretom
First Simatic
First electric
railway
computer
tomograph
Magnetom
Piezo injection valves
Surface wave technology
First pointer telegraph
1847
High purity
silicon
First traffic
lights
1866
1879
19241926
1958 1959 1973 '74
'80 '81 '84 '92…
'03
Year of
introduction
1853 first office St. Petersburg
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Siemens – Global Network of Innovation (1)
Broad scope of business
Global presence
(6 business segments, 13 Groups + SFS, SRE)
(in more than 190 countries)
Production sites
90
NAFTA
87 80
GER
45
EUR APAC
ohne D
12
SAM
2
AFR
ME
Europe
Medical
Transportation
13,3
4,1 Lighting
7,0
North
America
Middle
East
Asia /
Pacific
Africa
10,8
South
America
Power
20,8
17,1
430.000 employees wordwide
 164.000 (38%) in Germany
 110.000 (26%) in Europe (w/o Ger)
 95.000 (22%) in North America
 52.000 (12%) in Asia-Pacific

9.000 (2%) in other countries
Information and
Communications
Automation
and Control
External sales in billions of €
w/o SFS, SRE) - FY 2003/04
Source: CD S 8 - 11/04
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Siemens – Global Network of Innovation (2)
R&D expenditure in 2004:
5,1 billions of € …
… more than 50% for Software
(worldwide about 30 000 Software engineers)
Expenditures in billions of €
Siemens
5,1
Matsushita
4,6
IBM
4,6
Sony
4,0
HP
3,9
Samsung
2,9
Hitachi
2,8
Toshiba
2,6
GE1)
1,8
Dell
0,5
Automatin Power
Transportation
& Control
Medical
Information and
Communications
Business Units
1 US$ = 0,82125 EUR
1 Yen = 0,00755 EUR
1 Won = 0,00070 EUR
1) e/o
GECS (GE Capital Services)
Corporate Technology
Sourcee: Siemens AG, CD S 8 – 11/04
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Worldwide Activities in R&D
London
Chatham Peterborough
Tilbury
Drummondville
Sacramento
Auburn Hills
Burlington
Berkeley
Hoffmann
Danvers
Mountain View Concord Estates
Piscataway
Pittsburgh
Santa Clara San José
Princeton
Johnson City
San Diego
Arlington
Newport News
Norcross Knoxville
Austin
Lake Mary
Orlando
Issaquah
Mülheim
Pandrup Göteborg
Helsinki
Oslo
Bracknell
St. Petersburg
Eynsham
Roke Manor
Berlin
Dresden Erlangen-Nuremberg
Karlsruhe Brussels
Changchun
Regensburg
Paris Zurich
Bratislava
Vienna Budapest
Toulouse
Beijing
Seoul
Tokyo
Istanbul
Porto
Tianjin
Athens Netanya
Lisbon
Kawasaki
Graz
Ichon
Yokohama
Xi‘an
Madrid
Tel Aviv
Linz
Nanjing Shanghai Kakegawa
Zaragoza Munich Salzburg
New Delhi
Taipei
Chengdu
Sophia
Treviso
Bombay
Antipolis
Hong Kong
Milan
Goa
Bangalore
Penang
Sao Paulo
Curitiba
Pretoria
Melbourne
Buenos Aires
Sydney
Date: 30.09.2003
© Siemens AG, CT, 2005
C O R PO RATE
TECHNOLOGY
Corporate Structure
(as of October 1, 2004)
Managing Board
Operations
Corporate Departments
Information and Communications
Automation and Control
Power
Communications
(COM)
Automation and Drives
(A&D)
Power Generation
(PG)
Corporate Finance
(CF)
Siemens Business Services
GmbH & Co. OHG (SBS) *
Industrial Solutions and
Services (I&S)
Power Transmission
and Distribution (PTD)
Corporate Personnel
(CP)
Transportation
Siemens Logistics and
Assembly Systems (L&A)
Transportation Systems
(TS)
Siemens VDO
Automotive AG (SV) *
Medical
Medical Solutions
(Med)
Siemens Building
Technologies AG (SBT) *
Lighting
Osram GmbH *
Financing and Real Estate
Siemens Financial
Services GmbH (SFS) *
Siemens Real Estate
(SRE)
Regional Units: Regional Offices, Regional Companies, Representative Offices, Agencies
Corporate Technology
(CT)
Corporate Development
(CD)
Corporate Centers:
Corporate Communications
(CC)
Corporate Information and Operations
(CIO)
Global Procurement and Logistics
(GPL)
Chief Economist / Corporate Relations
(ECR)
Management Consulting Personnel
(MCP)
*)
Legally Separate Group
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Business Model of Corporate Technology
Goal:Creation of Economic
Value Added for the Company
• Pictures of the
Future
- Markets
- Trends
- Technology
- Business
Opportunities
• Technology
Screening &
Analysis
Cross Business
Group/Segment
Technology
Strategies for
the Company
Innovations
Strategies
B Projects for the
Business Group
(Contract R&D)
B Projects to build up
new competences
Core Business
New Business
opportunities by
external
commercialization
of technologies
and IPRs
External
Business
International Network of CompetencesWorldwide Partner for Innovations
• Spin off´s
(STA, TTB*)
• IP marketing
• External
marketing of
technological
services
* Partnership with A&D,
including spin-in‘s
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Structure of Corporate Technology
(Status: October 1, 2004)
Corporate Technology
Technology Divisions
Corporate Intellectual Property
Materials & Microsystems
Production Processes
Power & Sensor Systems
Software & Engineering
Information & Communications
Intellectual Property Services
Regional Intellectual Property
Intellectual Property Support
Company Name & Trademark Law
Corporate Functions
Strategic Planning
Siemens Corporate Research, Inc.
Standardization & Regulation
Information Research Center
Environmental Affairs
& Technical Safety
2)
Siemens Ltd. China Corporate Technology 2)
Siemens Technology 2)
Accelerator GmbH
Human Resources
Chief Information Officer
Chief Knowledge Office
Strategic Marketing
SISL CT 2)
Business Administration
and Controlling
International Relations &
Projects
OOO Siemens CT 2)
Technology-to
Business Center, LLC 2)
Roke Manor Research, Ltd.
1)
1)
2)
Functional reporting to Corporate Technology
Separate Legal Entity; Part of Separate Legal Entity
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Corporate Technology: About 1,700 Researchers and
Developers Worldwide …
Roke Manor, Romsey
Berkeley, CA
Berlin
Erlangen
Beijing
Tokyo
Princeton, NJ
München Perlach
New Sites planned
in 2005:
• Shanghai
• St. Petersburg
• Moscow
Bangalore
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Corporate Technology: International Network of
Competences – Worldwide Partner for Innovations
Services
1-3
Materials &
Microsystems
Information &
Communications
Technology
Divisions
Production
Processes
Power & Sensor
Systems
Strategy &
Communication
Strategic Marketing
&
Strategic Planning
Licensing &
Transactions
Corporate
Intellectual
Property
Company Name &
Trademark Law
Corporate Issues
& Consultancies
IP Support
Software &
Enginnering
CT China
Siemens
Technology
Accelerator
Siemens
Technologyto-Business
Center
Roke Manor
Research*
Intellectual Property
US
CT Russia
Standardization
& Regulation
Corporate
Functions
Siemens
Corporate Research
* functional reporting
Environmental
Affairs &
Techn. Safety
CT India
Information
Research
Center
CT Liaison
Office Tokyo
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Ultrafast Ceramics
for Computed
Tomography
Functional Materials
for Optoelectronics
Functional
Polymers
Ceramics
Multichip Module for
Radar Evaluation
Design
to Prototype
(D2P)
Project:
Environmentally
Compatible
Products
Polymerelectronic
Innovative
Electronics
Materials
&
Microsystems
Analytics
Micromechanics
& Coatings
Parallel Optical Link
Packaging &
Assembly
Joining
Technologies
Electronic Assembly
Eco-Design
of Products
Materials Analysis
by Ion Bombardment
Joining of
Plastic Materials
© Siemens AG, CT, 2005
CT / E 090-1 a - 10.03
C O R PO RATE
TECHNOLOGY
Remote
Service Center
Become Front-Runner
with holistic Solutions
Service Strategies
and Processes
Holistic
Processes
Service
Management
Field Service
Innovation
with System
Product Definition
Production
Processes
Manufacturing
Engineering
Innovative
Manufacturing Technologies
and Processes
Realized
Manufacturing
Processes
Structure
Virtual
Engineering
From Concept
to Product
Simulation & Risk
Management
Optimized and
reliable Products
World Class
Manufacturing
Process
Logistics
With virtual Products and Processes
to shorter Time to Market
Technology
Risk Analysis of
hybrid Systems
© Siemens AG, CT, 2005
CT / E 090-2 a - 05.03
TECHNOLOGY
C O R PO RATE
User Interface Design
Usability Lab
Protection of critical I&C
infrastructure: Hacking prevention,
incident handling
User
Interface Design
Intelligent Robots
and Software Agents
assist everywhere
Intelligent
Autonomous
Systems
Knowledge Management & Business
Transformation
Information Networks &
Multimedia
&
Communications
Communications
Interaction
Technologies
We add SENSE
to Interaction
Computer
Emergency
Response Team
(CERT)
Knowledge Management:
Processes, Methods and Tools
for distributed Organizations
Security
Neural
Computation
Neuro-Fuzzy Techniques for
Systems & Industrial Projects
Cryptographic Algorithms and
Security Solutions and
Consulting
© Siemens AG, CT, 2005
CT / E 090-6 a - 05.03
R&D
Expenses
Business
Groups
C O R PO RATE
TECHNOLOGY
The Time Horizons of the R&D Activities of the Business
Groups and of Corporate Technology are Different
Total
R&D expenses
Corporate
Technology
Today
One product
generation
in the future
Two product
generations
in the future
Time to market
(The absolute time scale
depends on business)
A seamless transition from R&D in Corporate Technology
to the Business Groups is crucial for our success
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
CT´s Technology Divisions: „Driver“ and
„Provider“ of Innovations and Technologies
Strategic principles
►
Technology
“Provider“
58 %
Contracted
R&D for
groups
►
►
►
KnowHow
7%
External
funding
►
►
Technology
“Driver“
35 %
Corporate
funding
►
►
Focus & Multiple Impact
Key Account Management
Networking internally &
externally
Systematic Technol.&Innov.
Planning
„Strengthen the strength“
Acting as entrepreneurs
Decentralization of
responsibilitites
Performance differentiation
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Technology-to-Business Center and
Siemens Technology Accelerator
Driving innovative technologies for “emerging markets”
Combining technology and business orientation
Generating new business through innovations:
l
l
embedded in existing Siemens structures
as start-up foundation
Providing support through “seed money” from the business partners
Impact on innovation and entrepreuneurship culture
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Strategic Planning of Innovations & Technologies
Strategic
Visioning
Scenarios for the
Business Segments
Factors of
Influence
Individual
Automation and
Control
"Retropolation" out
of Scenarios
Today‘s
Business
"Extrapolation“ via
Roadmaps
 Products
 Technologies
 Customer Requirements
 New
Markets
 New Customer
Requirements
 New
Technologies
 New
Businesses
Society
Information and
Communications
Politics
Lighting
Economy
Medical
Environment
Power
Technology
Customers
Transportation
Core Technologies: Sensors and Actuators
Today
Short-term
Medium-term
Competition
Long-term
Horizon of time
(varies significantly in the different business segments)
The combination of extropolation and retropolation leads to the
© Siemens AG, CT, 2005
TECHNOLOGY
: Detailed Description of All
Relevant Trends of Our Business Segments
Information &
Communications
 Socio-economic trends


C O R PO RATE
Transportation
society
life of work
 Market trends



Medical
size / growth
structure
geographical
 Customer / business trends
Lighting



Power
Automation & Control
value chains / networks
company´s structure
processes
 Technological trends



strategic importance
multiple impact
disruptive
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Future Electrical Engineering and Electronics: Main Trends
with Relevance to Technology and Key Technologies
„Software“
Software
substitutes
hardware
…
IT-security
Increasing
complexity
Decentralisation
of intelligence
Neuro-/ bioinformatics
…
Semantic
web
Selforganizing
systems
Nanosystems
Integration
…
Intelligent sensors
& actuators
…
Miniaturisation
…
System
architecture
Nanomaterials
…
…
Simulation/
optimization
technologies
Grid
computing
Knowledge
discovery
Virtualisation
Augmented/
virtual reality
Image and
speech processing
Embedded
systems
…
„Systems“ Pervasive
computing
Mikro(nano)electronics
Functional
materials
Modularisierung
Modularisation
…
Integration
Standardisation
Light weight
materials
Sustainability
„Biochips“
…
…
Robotics
…
Intelligent
Displays
Individualisation
„Materials“
 Core competence: interdisciplinary research and knowledge management
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Aspects for the Cooperation With the International public
research
Temporary student
employees, interns,
students working on theses,
doctoral candidates,
appointments to chairs and
other teaching assignments
Equipment,
training material,
partnerships with
schools
Awards,
scholarship
Publicly funded
projects
Research and
development
Training/Education
Requirements profiles for
engineers and scientists,
internationalization,
curricula, contributions to
the work of associations
Bilateral research
projects,
contract research
Recruiting
Experience-sharing
Research and
development policy
Symposia /
workshops
“Siemens sponsors”
Structure of the research
landscape, overall legal situation
Future markets,
labor situation,
knowledge society
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
Scientific Cooperation with International Public Research
Institutions is of Great Importance for Siemens
•
•
•
•
It helps integrating our R&D base in areas in which we do not (yet)
have expertise of our own.
It gets us in touch with the latest results of basic research and
likewise supports the understanding of the research partner for
modern applications.
It facilitates recruiting top-notch young talent in the areas of
engineering and science.
It builds up our image by giving us a presence in the “scientific
community”.
We also support university research and education by supplying
experts for about 350 teaching and visiting positions.
© Siemens AG, CT, 2005
TECHNOLOGY
C O R PO RATE
When the winds of change are blowing,
some build shelters and some build windmils . . .
© Siemens AG, CT, 2005
© Siemens AG, CT, 2005
C O R PO RATE
TECHNOLOGY
TECHNOLOGY
C O R PO RATE
Siemens Corporate Technology:
Mission, Vision and Strategy
Goal: Creation of Economic
Value Added for the Company
Mission:
 Securing the
technological future
and
 Increasing the
competitiveness
of the company in close
cooperation with the
Business Groups and
Regional Units
Vision
Network of Competences
&
Partner for Innovations
Strategy
•
•
•
•
Concentrating on core technologies
Internal and external networking and cooperation
Increased customer orientation
Decentralizing responsibilities and
fostering technopreneurship
• Success-oriented allocation of resources
• Systematic innovation and technology planning process
© Siemens AG, CT, 2005
119,0
Total sales (in billions EUR)
Sales in electrical engineering and electronics
(in billions of euros)
C O R PO RATE
TECHNOLOGY
The Top Ten Companies in Electrical Engineering
and Electronics in Fiscal Year 2004
77,8
75,2
73,9
67,4
67,7
65,6
63,7
61,6
58,5
55,9
54,5
49,0
49,2
43,6
43,4
39,1
38,8
38,8
30,9
GE
IBM
Siemens
Hitachi
HewlettPackard
Matsushita
Sony
Samsung Toshiba
Electronics
Dell
© Siemens AG, CT, 2005