Meditech Surgical company
1. What are Meditech’s problems in introducing new products? In manufacturing ALL
products?
The company distributes all its goods from central warehouse.
Meditech has introduced dozen of new products into the market, mosty by updating
existing products. Meditech conrinued to obsoleted product by constantly introducing
innovation. D.Franklin could not figure out why Meditech consistently had supply the
storage with each introduction. – Due forecasting problems
- Data to measure forecast accuracy had not previously been tracked.
- Forecast and Demand had not been kept
- Data gathering requires a lengthy process of going back through hard copy.
2. What is driving these problems, both systemically and organizationally?
All products:
Data collection system
Data format
Forecast methodology
Transportation
Production delay
Oganization:
President
Safety
VP. Production
VP Product
Development
n
VP Financial
VP
marketing
and sales
VP supply
chain
Marketing
Purchasing
Sale
Distributing
Customer service
C
3. Why is the customer service manager the first person to recognize the major issues?
Because the customer service manager is the first person, who directly deal with the
customer’s problem.
4. How would you fix these problems?
All products:
System
- Online ordering
Data format
- Time base standardize
Statistic method
- Oursourcing low margin products
- Obsolete non-value products
- Increase process capability
VP Human
resouce