But actually about half of all restaurants are independent the own. So what is the key to restaurant success? As I said the outset there are many factors but let’s consider one of the most central factors in the dining experience ¡§ambience¡¨ First a restaurant owner has to decide what kind of social experience to create for customers. A fun place, upscale , romantic perhaps then the owner must to decide how to create that feeling. The type of furniture, the lighting ,the decoration, the music ,the table arrangements, and the cloth that the stuffwear are components that work together to create an over all feeling ¡§ambience¡¨. Now going back to our original two concepts