MEMORY THE STAGE MODEL OF MEMORY THE STAGE MODEL OF MEMORY SENSORY MEMORY—from all the information your senses are taking in at once Duration—1/4 second to 3 seconds Capacity—huge Information is forgotten or is attended to and Is then passed on to Short-Term Memory Duration—about 20 seconds Capacity—7 + 2 chunks of information Chunking—increasing the amount of information that can be held in short-term memory by grouping related items together into a single unit, or “chunk” From Short-Term Memory, information that is not rehearsed or encoded is forgotten after about 20 seconds With elaborative rehearsal, STM info is transferred to Long-Term Memory Duration—just over 20 seconds to a lifetime Capacity—limitless AMNESIA • Retrograde • Anterograde – H.M. – Jimmy G.