LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION - VISUAL COMM.
THIRD SEMESTER – November 2008
KB 12
VC 3804 - COMMUNICATION RESEARCH METHODS
Date : 03-11-08
Time : 9:00 - 12:00
Dept. No.
Max. : 100 Marks
PART- A
Answer ALL the following in not more than 50 words each.
(10x2=20)
01. Positivist approach
02. Plagiarism
03. Pilot study
04. Recall method
05. Agenda setting
06. Ethnography
07. Research report
08. Protocol
09. Survey method
10. Uses and gratification
PART- B
Answer any FIVE of the following in 150 words each.
11.
12.
13
14
15
16
17
(5x7=35)
Distinguish between qualitative and quantitative methods.
Bring out the unique elements of participatory observation method.
Explain content analysis and its limitations.
Write a technical analysis of a film that you have seen recently.
Elucidate the importance of copy testing of an advertisement.
How genuine is rating research in the electronic media?
How does the Internet help the modern day researcher?
PART- C
Answer any THREE of the following in not more than 300 words each.
18.
19
20
21
22.
Communication research is basically a social science research. Substantiate.
Elaborate on sampling and its types.
What is meant by testing a hypothesis? Create two hypotheses and explain how.
Explain research procedures and research design citing examples.
Write a detailed account of the types of print media research.
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1
(3x15=45)