LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMM.
THIRD SEMESTER – April 2009
TG 19
VC 3804 - COMMUNICATION RESEARCH METHODS
Date & Time: 16/04/2009 / 1:00 - 4:00
Dept. No.
Max. : 100 Marks
PART- A
Answer ALL the following in not more than 50 words each.
(10x2=20)
1. Cultivation analysis
2. Media effects
3. Copy testing
4. Audi meter
5. Research ethics
6. Visual Anthropology
7. Multivariate analysis
8. Participatory observation method
9. Open-ended question
10. Research design
PART- B
Answer any FIVE of the following in not more than 150 words each.
(5x7=35)
11. What is protocol in a research? Is it important?
12. ‘Qualitative approach is preferred to quantitative approach in media research’.
Do you agree? Why?
13. Explain the types of non-probability sampling.
14. Write a detailed note on pilot study.
15. Elucidate the importance of a questionnaire in research.
16. Explain why the Gross Rating Point is very important in electronic media.
17. Create and test a hypothesis.
PART- C
Answer any THREE of the following in not more than 300 words each.
18.
19.
20.
21.
22.
(3x15=45)
Elaborate on doing media research as an inter-disciplinary one. Give examples.
Write a qualitative content analysis of a TV or film image that you enjoyed most.
Give a detailed account of various types of electronic media research.
Explain how to write a research report emphasizing its importance.
Discuss the types of research in Internet.
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