Characterize Your Target Population Define your primary research Age volunteer audience: Gender SES Health Status Patient or Healthy Volunteer Health Literacy Other Define secondary audiences and characteristics: Parents Siblings Children Co-Workers Neighbors Others What actions you want your potential volunteers to take? Find out about your study (how, when) Talk to your staff (who) What will they have to do to participate? Become informed about your study (what, where) Agree to participate (why) What exchange is going to take place? (What benefits will the volunteer obtain? What risks will they be taking?) Benefits Who / What is your competition for volunteers? Other studies Risks Other activities