Characterize Your Target Population

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Characterize Your Target Population
Define your primary research Age
volunteer audience:
Gender
SES
Health Status
Patient or Healthy Volunteer
Health Literacy
Other
Define secondary audiences
and characteristics:
Parents
Siblings
Children
Co-Workers
Neighbors
Others
What actions you want your
potential volunteers to take?
Find out about your study
(how, when)
Talk to your staff (who)
What will they have to do to
participate?
Become informed about
your study (what, where)
Agree to participate (why)
What exchange is going to
take place?
(What benefits will the
volunteer obtain? What risks
will they be taking?)
Benefits
Who / What is your
competition for volunteers?
Other studies
Risks
Other activities
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