29th March 2006
COOPERATION BETWEEN CHINA AND FRANCE IN
THE FASHION & LUXURY INDUSTRIES
The fashion and luxury industry is a very competitive global industry, changing rapidly.
European companies are attracted by the booming Chinese market for luxury goods
representing already 10-13 million consumers – mainly entrepreneurs and young professionals.
On their side, Chinese companies are developing their own brands and distribution network,
looking for value added activities and partnerships with foreign firms.
In 2005, HEC has extended significantly its cooperation in China with the School of
Economics and Management of Tsinghua University through two major events:
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The “AXA-HEC-Tsinghua initiative” in the field of management education
focusing on research and faculty development and offering joint education
programs in management, strategy and finance. Special attention is paid to the
insurance, banking and asset management sector
The signature of a dual degree MBA between Tsinghua University SEM and the
HEC MBA
Today, HEC School of Management and the Institut Français de la Mode (French Fashion
Institute) are joining their forces with the School of Economics and Management of
Tsinghua University to open a unique Fashion & Luxury Management forum.
“Fashion &Luxury Management Forum”
Beijing, Saturday 1st April 2006 at Tsinghua University
“Global Strategies and Brand Management”
http://www.hec.fr/hec/eng/fashion-luxury
Participants at the forum will have the opportunity to attend panel discussions with industry
leaders and share their views on opportunities, competitive strategies, brand development and
cooperation in the industry.
The three partner institutions have joined their forces in order to contribute to the
exchange of experience in the industry and to serve its management training needs. Joint
Executive programs will soon be available.
“Global Strategies in the Fashion & Luxury Industry”
Chairperson: Dr. Li Daokui, Director of Center for China in the World Economy (CCWE), Tsinghua SEM
Keynote speakers:
Professor Wang Zhile, Director of Research Center on Transnational Corporations, Chinese Academy of
International Trade & Economic Cooperation, China’s Ministry of Commerce, Mr. Paolo Gasparrini, President,
L’Oreal China, Mr. Dominique Jacomet, Executive Board Director, Devanlay-Lacoste, Dr. Pascal Morand,
Director General, IFM, Mr. James McArthur, Executive Vice President, Gucci Group
“Managing Brands Internationally”
Chairperson: Dr. Jean-Paul Larçon, Senior Associate Dean, HEC Paris,
Moderator: Mrs. Cui Wen, Shanghai Media Group
Panelists: Mr. Xavier Paulin, Development Director, Montagut, Mr. Paul Haouzi, President, Bluebell Greater
China, Mr. Paul Liu Xunpo, Chairman, Intermoda Etam China, Mr. Andrew Wu , LVMH Group – (Moet
Hennessy.Louis Vuitton), Representative Director for China.
Press Contact, HEC School of Management / Catherine Rousseau
 +33 1 39 67 94 23
 +33 1 39 67 94 46
e-mail : rousseau@hec.fr
www.hec.edu