For immediate release
First intake of the AMP in Fashion and Luxury
September 29th 2006
HEC-IFM and Tsinghua SEM open the first class of the Advanced Management Program in
Fashion & Luxury.
Held in the presence of senior representatives of HEC Paris (Associate Dean JP Larçon) , Institut Français
de la Mode (M. A. Wang), Tsinghua SEM (Associate Dean LIAO Li and Professor XUE Lei, Director of
Executive Development Program), and the Paris Chamber of Commerce and Industry (Mrs G. MaratierDeclety), the opening ceremony took place in Beijing on the 22nd September 2006
A group of 51 participants came from numerous different industries; fashion & luxury products (ETAM),
apparel, home decoration (Boloni), cosmetics (L'Oréal), distribution (Lufthansa Shopping City),
advertising and media, watch industry (Fiyta-Harmony), investment and services (Sodhexo, Palladium
Group) and high tech companies (Motorola) and were gathered from all over China; Beijing, Changsha,
Datong, Harbin, Hong-Kong, Shanghai, Shenzhen, Shenyang, Taipei, Wenzhou, Xi’An.
The majority of these participants are in their thirties and occupy positions of CEOs, Directors, program
managers or experts working for Chinese and international corporations. Supported by an international
faculty, they will be able to enhance their management skills and share experiences on their common
ambition: how to create more value in design-led industries though better integration of product
development, design, marketing and distribution as well as brand building?
The first six seminars of the AMP in Fashion & Luxury will be taught in Beijing at Tsinghua SEM
between September 2006 and March 2007. This series will be followed by a unique “International
Experience” in Paris dedicated to understanding the essence of Fashion & Luxury Industry (May 2007)
and contacts with leading companies, designers and institutions.
The HEC-IFM cooperation with the SEM of Tsinghua University has inititated new progress
in the fashion and luxury sector.
On April 1st, at the Fashion & Luxury Management Forum in Beijing, Chinese and international
companies professionals outlined the business opportunities and the management training needs of one of
the fastest growing economic sector in China. The Forum focused on competitive global strategies in the
industry and the art of developing global brands with the participation of senior executives of Bluebell,
Devanlay-Lacoste, ETAM-Intermoda, Gucci Group, L’Oréal, LVMH, Montagut, Modern Media Group,
etc
The School of Economics and Management of the University of Tsinghua, the Institut Français de la Mode
- the Paris expertise centre for creative industries - and HEC Paris, the leading French and European
business school, joined forces to develop the exchange of experience between companies and to serve their
management training needs.
Press Contact, HEC School of Management
Catherine Rousseau
 +33 1 39 67 94 23
 +33 1 39 67 94 46
rousseau@hec.fr
www.hec.edu
Dedicated website
http://www.hec.fr/hec/eng/fashion-luxury