9TH MAY 2006
ADVANCED MANAGEMENT PROGRAM
IN FASHION & LUXURY
http://www.hec.fr/hec/eng/fashion-luxury
BEIJING – PARIS -
The prestigious School of Economics and Management of Tsinghua University, the
Institut Français de la Mode - the Paris expertise center for creative industries - and HEC Paris - the leading
French business school- will launch in September 2006 a new “Advanced Management Program in Fashion &
Luxury” focusing on six key areas:
Globalization and Innovation, Product Strategy, Communication & Retail, Value Chain and Business
Models, Brand Management, Luxury and Fashion Culture.
The six modules (three days per module) will be taught at Tsinghua SEM from September 2006 until March
2007. This series will be followed by a unique “International Experience” in Paris dedicated to understanding
the essence of Fashion & Luxury Industry (May 2007).
The courses will be delivered in Beijing by Tsinghua SEM, IFM, HEC Paris professors and experts. The
audience will be composed of both international and Chinese selected participants: corporate leaders and high
potential managers.
The Tsinghua SEM - IFM - HEC partnership has been launched during the first China-France Fashion and
Luxury Management Forum, which has been held at Tsinghua University in Beijing on April 1st 2006 with
over 200 participants from China, France, and other countries. Speakers invited to the forum were senior
executives of world leading fashion and luxury companies: Bluebell, Devanlay-Lacoste, ETAM Intermoda,
Gucci Group, L’Oréal, LVMH, Montagut, Modern Media Group among others. Focusing on
"competitive global strategies in the industry and the art of developing global brands”, the Forum
offered to the audience a better knowledge of current practices in international management.
One of the main messages emerging from the speeches has been that, contrary to the common idea that luxury
and fashion are all about glamour and rapid earnings, this very complex and sophisticated business has to
combine creative talent, permanent innovation, lasting search for coherence and managerial talent in the long
run, which is a particularly difficult task.
The three institutions were represented at the Forum by Xie Weihe, Vice President of Tsinghua University Chen Guoqing, Executive Associate Dean of Tsinghua SEM - Jean Paul Vermès, Vice President of the
Paris Chamber of Commerce and Industry - Bernard Ramanantsoa, HEC Dean – Jean-Paul Larçon, HEC
Senior Associate Dean for International Development - Pascal Morand, IFM Director General. The Forum
also hosted senior representatives of the Ministry of Commerce of China and Counselors of the
Embassy of France in China.
The Tsinghua SEM - IFM - HEC partnership in Fashion and Luxury management has received the support of
world industry leaders such as Chanel, Gucci Group, Devanlay Lacoste, L'Oréal, Montagut and benefits from
the cooperation with Modern Weekly Magazine.
The China-France initiative in Fashion & Luxury Management has also received the strong support of the
Embassy of France in China
Press Contacts
Tsinghua SEM
IFM
HEC Paris
Grace Li
+ 86 10 62 77 29 46
lih6@em.tsinghua.edu.cn
www.em.tsinghua.edu.cn
Lucas Delattre
+33 609 94 59 80
ldelattre@ifm-paris.com
www.ifm-paris.com
Catherine Rousseau
+33 1 39 67 94 23
rousseau@hec.fr
http://www.hec.edu/