China's First Fashion and Luxury Advanced Management Program
is a great success!
(16th March 2007)
China's ground-breaking Advanced Management Program in Fashion and Luxury will
graduate its first class of 51 managers in March 2007. The program, the first of its kind in
China, was developed by three prestigious international institutes: Tsinghua School of
Economics and Management, Institut Français de la Mode and the HEC School of
Management-Paris*.
The course has been an unprecedented success. More than 50 graduates from senior
level management from 24 companies in the fashion and luxury sectors will receive
international certificates for completing this management training. The average age of
the first graduating class was 38 years, and they came to the program with 14 years of
work experience.
To mark this very special event, a graduation ceremony will be held at Tsinghua SEM on
Saturday 17 March 2007. Mr. Marc Dubrule, Strategic Development Director for L'OREAL
Produits de Luxe International and an expert business leader for the Asian luxury market,
will be the special guest speaker.
The objective of the Advanced Management Program in Fashion and Luxury is to prepare
senior managers for the challenges in the rapidly evolving Chinese fashion and luxury
markets. The six-module executive program comprises a wide range of subjects including
global strategy and brand management, globalization and innovation, product strategy
and brand management. Each module is run over a 3-day weekend on the Tsinghua
campus in Beijing.
HEC Paris, the IFM and the Tsinghua SEM have all contributed a number of their
internationally-recognized faculty to teach in this program. These include Professor JeanNoël Kapferer, a globally recognized expert in luxury and brand management, Professor
Florence Muller, a leading French expert on fashion & luxury culture and history and
Professor Li Fei, a leading expert on China's retail management and brand positioning
management. The Chinese executives on the course can further enhance their
international exposure in the fashion and luxury sector by taking an optional study trip to
Paris, the world's fashion capital, in May 2007. This eight-day trip will give participants the
opportunity to encounter the luxury industry and attend high-level meetings and
conferences led by authorities in the field.
The next intake of managers will be in September 2007. Application brochures and
materials for the Advanced Management Program in Fashion and Luxury 2007-8 are
available at http://www.hec.fr/hec/eng/fashion-luxury
* HEC Paris is affiliated to the Paris Chamber of commerce and Industry
Press Contact, HEC School of Management
Catherine Rousseau
Tel : +33 1 39 67 94 23
 +33 1 39 67 94 46
rousseau@hec.fr www.hec.edu