1
WG 7
Audronė
Miškinienė
Head, Public
Relations Division,
SL
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
2
Accountability and responsibilities
Director General
Deputy Director General

5 Regional offices
with 48 staff in 38
districts
Public Relations
Statistical Information Dissemination Division
staff
28

Mass media , scientists, students
Preparation of main publications, providing
information to international organization
6

PR activities

Requests
2

Internet /intranet

Printing, layout
13

Marketing & Promotion

Subscription and bookshop
2

Library

Translation and editing
3

ESDS service

Coordination of creating of output data base
1

Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
staff 8
2
3
0.5
3
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
4
Ordering from the Catalogue
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
5
“Alert me” registration
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
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Internet user polls
1. “Alert me” services attribute to user group. If not – user
category “Other”. Analysis since June 2003.
2. Every month new poll on the website (e. g. 2005):
•
How often do You visit this website?
•
Which user group do you belong to?
•
What type of information are You searching?
Foreigners:
2003 9 %
2004 11% (New countries: Cyprus, Mexico,
Switzerland)
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
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Which user group do You belong to, %?
Answer
Lithuanian users
(1103)
Foreign users
(35)
Pupil
5.34
14.28
Student
62.28
42.85
Public
institution
8.61
11.42
Scientist
2.17
2.85
Businessman
17.49
14.28
Politician
0.18
0
Journalist
0.36
2.85
Other
3.53
11.42
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
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„Alert me“ service for press releases by user group
(per cent)
LT site
version
3,9%
19,4%
27,9%
Press
Business
Government institutions
Politicians
International institutions
Scientists
Pupils, studens
Embassies
NGO's
Other
EN site
version
3,0%
0,0%
7,7%
31,8%
4,7%
0%
3%
25%
17%
7%
7%
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
0,8%
11%
16%
3%
11%
0,7%
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“Alert me” service for subscriptions, 2003 – I Q
2005 by statistical domain
1500
1458
1338
1380
1273
1149
1073
1247
1130
1047
1000
500
0
General
statistics
Economy
and finance
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7
Population
and social
statistics
Business
Agriculture Foreign trade Transport Environment
Science
and
technology
10
THANK YOU FOR YOUR ATTENTION
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference, W7