1
MISSION
To prepare and disseminate
quality and timely
statistical information on
economic and
demographic processes
in the state, social
factors and trends in
society and environment.
Audronė Miškinienė
Head, Public Relations Division, SL
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference
2
STATISTICS LITHUANIA
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference
3
ACCOUNTABILITY AND RESPONSIBILITIES
Director General
Deputy Director General

5 Regional offices
with 48 staff in 38
districts
Public Relations
Statistical Information Dissemination Division
staff
28

Mass media , scientists, students
Preparation of main publications, providing
information to international organization
6

PR activities

Requests
2

Internet /intranet

Printing, layout
13

Marketing & Promotion

Subscription and bookshop
2

Library

Translation and editing
3

ESDS consultant

Coordination of creating of output data base
1

Helsinki 13-15 June, 2005
3rd Nordic Marketing conference
staff 8
2
3
0.5
4
MAIN PRINCIPLES OF PREPARATION AND
DISSEMINATION OF INFORMATION

IMF SDDS since 1997

E. dissemination: Printed form – only annual and quarterly
publications, except Monthly bulletin

Publications in *pdf. format available on Internet free of
charge
(79 publications per year)

Functions of regional offices since July 2004 include promotion
and dissemination of information

Less marketing, more promotion and communication

Covers – prepared in-house or outsourced
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference
5
PUBLIC RELATIONS
180
211
176
Press releases
411
350
496
Media requests
(tel. , email)
2002
2003
1355
1367
1158
Articles in the press
2004
1570*
790
1169
Internet visits per day
1985 (of which 43% from abroad)
i
2394 (of which 35% from abroad)
5193 (of which 23% from abroad)
Free requests
(email, fax)
7000
Telephone
inqueries**
6000
2500
250
Acquisition of
Library stock
858
987
6948
Library visitors
5247
4046
0
4000
* Before May 2003 both internal and external visits were counted.
** Only complicated tel. enquiries are registered.
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference
8000
6
FUTURE PLANS

Further development of free Output DB, by including new indicators
according to the approved plan

Publications in *.pdf format free of charge
on Internet, taking into consideration the users’ opinions

Advanced more user-friendly Website

Provision of assistance to regional offices in promotion and
dissemination

E-library development, including archiving paper publications

Development of Customer DB

Teaching of different user groups in Eurostat data bases (ESDS
service)

2 outsourced opinion poles in 2005 (image and public
administration)
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference
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THANK YOU FOR YOUR ATTENTION
Helsinki 13-15 June, 2005
3rd Nordic Marketing conference