Jim Smith
111 Open Drive  Bakersfield, CA 93311  (909) 555-5555  jsmith@csub.edu
Summary of Qualifications
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Strategic visionary with demonstrated marketing experience targeting specific demographics.
Excellent customer service skills with the ability to cultivate and sustain rapport with a variety of clientele.
Ethical decision-maker and problem-solver that thrives in both the leadership and supporting capacities.
Innovative thinker who advances in challenging situations and remains poised in high-pressure situations.
Education
California State University, Bakersfield
Bachelor of Science in Business Administration, June 20xx
Concentration: Marketing
Minor: Communications
 Full-scholarship Division IA Wrestler, 20xx – present
 Devoted 30-40 hours per week for practice, competition, travel, training, and meetings
Major GPA: 3.21
Skills
Marketing:
Target Marketing, Product Positioning, Public Relations, Advertising, Market Research, Sales.
Data Analysis: Regression Analysis, Multicollinearity, Cross sectional Tests, Risk Ratio, Correlations
Management: Risk Management, Fundraising, Compliance, Account Receivables, Project Proposals,
Basic Financial and Managerial Accounting tasks, Scheduling, Training, Evaluation.
Software:
SPSS, Mini-Tab, Microsoft Word, Excel, PowerPoint.
Related Experience Highlights
Sales Development Program
Bakersfield, CA
9/xx - Present
Sales Specialist
 Deliver excellent sales presentations that enhanced customer relationships and customer commitment.
 Program went to the NCSC, an event in the top collegiate sales talent from the most elite University Sales Programs in
North America.
CSUB Athletics
Bakersfield, CA
6/xx- Present
Marketing Intern
 Collaborate with 6 colleagues charged with increasing game attendance and fan participation.
 Utilized social media and other marketing strategies to increase fan attendance by 20% in a one-year period.
Associated Students Incorporated
Bakersfield, CA
1/xx - 6/xx
Facility Supervisor
 With an annual budget over $3M, ASI is a university auxiliary that enhances the student experience.
 Supervised 5 colleagues to oversee 2 campus facilities that each hold over 4,000 students.
Bare Essentials
Riverside, CA
5/xx - 12/xx
Beauty Consultant
 Ranked the #1 store in the district, helped company increase sales by over 10% and was individually
recognized as #1 in sales storewide.
Associations
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American Marketing Association, Member
Sensational Sophomores:
Selective process. Based on GPA, leadership, and community service involvement.
05/xx - Present
09/xx - Present