3028 version 4 28-Jun-16 1 of 4 HORTICULTURE RESOURCES MANAGEMENT Present an overview of the horticulture industry and a detailed analysis of a selected horticulture sector level: 5 credit: 5 planned review date: June 2008 sub-field: Horticulture purpose: People credited with this unit standard will be able to – present an overview of the horticulture industry; select a sector of the industry and determine how the sector is structured; detail sales and marketing methods used; identify current production and employment levels in that sector; assess its contribution to the economy; identify the nature of business structures in the sector; document the key legislation applying to the sector and the implications for that sector; and identify major trends and factors influencing those trends for the sector. entry information: Open, but it is recommended that Unit 3026, Define marketing and selling processes used in the horticulture industry is completed or equivalent skills and knowledge are gained before credit is sought for this unit standard. accreditation option: Evaluation of documentation and visit by NZQA, industry and teaching professional in the same field from another provider. moderation option: A centrally established and directed national moderation system has been set up by the Primary Industry Training Organisation. special notes: None. New Zealand Qualifications Authority 2016 3028 version 4 28-Jun-16 2 of 4 HORTICULTURE RESOURCES MANAGEMENT Present an overview of the horticulture industry and a detailed analysis of a selected horticulture sector Elements and Performance Criteria element 1 Present an overview of the horticulture industry. performance criteria 1.1 Presentation content addresses defined sectors of the horticulture industry. Range: amenity, floriculture, fruit production, arboriculture, landscaping, vegetable production, nursery production. 1.2 Presentation reviews key factors influencing the history, development, and present status of each sector. 1.3 Presentation reviews current issues for each sector and assesses the influence of a range of factors on that sector in general terms. Range: overseas trade conditions, New Zealand markets, land use and urban development, labour costs, current and pending legislation. element 2 Define the structure of the selected industry sector. performance criteria 2.1 Identification defines the name of the sector and the scope of activities undertaken in that sector. 2.2 Business structures and operations adopted to produce products and services in the sector are defined. Range: size, ownership patterns, product and service ranges provided, level of capital investment, geographic spread in the focus. New Zealand Qualifications Authority 2016 3028 version 4 28-Jun-16 3 of 4 HORTICULTURE RESOURCES MANAGEMENT Present an overview of the horticulture industry and a detailed analysis of a selected horticulture sector 2.3 Organisations which influence the operation of the sector are identified, and their roles and functions defined. Range: 2.4 basis for establishment, areas of influence and services provided, membership and methods of control, methods of operation, national and regional structures. Items of legislation which influence the structure and operation of the sector are identified, and the particular significance of each item defined. element 3 Define current sector employment and production details and identify trends. performance criteria 3.1 Definition provides details of numbers working at defined groupings in the selected industry sector, and provides outlines of the types of work done in each grouping. Range: skilled and unskilled, single and multi-skilled, seasonal and permanent, manual, technical and managerial. 3.2 Definition developed provides details of trends evident in employment in the sector, and identifies factors influencing those trends. 3.3 Where production levels for the sector can be defined, definition identifies the distribution of product in terms of export and local consumption. 3.4 Where production levels are not appropriate, definition provides details of alternative indicators of activity used and details of current levels of activity shown by those indicators. 3.5 Definition provided identifies trends in production and levels of activity, and details factors influencing those trends. New Zealand Qualifications Authority 2016 3028 version 4 28-Jun-16 4 of 4 HORTICULTURE RESOURCES MANAGEMENT Present an overview of the horticulture industry and a detailed analysis of a selected horticulture sector element 4 Define key elements in sale and marketing of sector products and services. performance criteria 4.1 Definition developed identifies factors which affect sales and marketing in the sector, and details the influence of each sector. 4.2 Definition developed identifies trends and emerging issues which are likely to influence future sales and marketing in the sector, and details their likely implications for that sector. Comments on this unit standard Please contact Primary Industry Training Organisation http://www.primaryito.ac.nz if you wish to suggest changes to the content of this unit standard. Please Note Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards or deliver courses of study leading to that assessment. Industry Training Organisations must be accredited by the Qualifications Authority before they can register credits from assessment against unit standards. Accredited providers and Industry Training Organisations assessing against unit standards must engage with the moderation system that applies to those standards. Accreditation requirements and an outline of the moderation system that applies to this standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The AMAP also includes useful information about special requirements for providers wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements. This unit standard is covered by AMAP 0032 http://www.nzqa.govt.nz/site/framework/search.html. which can be accessed at New Zealand Qualifications Authority 2016