3026 version 4
28-Jun-16
1 of 4
HORTICULTURE RESOURCES
MANAGEMENT
Define marketing and selling processes
used in the horticulture industry
level:
5
credit:
4
planned review date:
June 2008
sub-field:
Horticulture
purpose:
People credited with this unit standard will be able to – define
the range of strategies used to market and sell products and
services produced by the horticulture industry; and define the
current and likely future use and operation of auctions,
marketing and selling agents, producer organisations,
contract arrangements, tendering, wholesaling, and retailing
in the horticulture industry.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA, industry and
teaching professional in the same field from another
provider.
moderation option:
A centrally established and directed national moderation
system has been set up by the Primary Industry Training
Organisation.
special notes:
None.
Elements and Performance Criteria
element 1
Investigate and define auction applications in horticulture.
performance criteria
1.1
Definition developed identifies industry sectors in which auctions are employed
in selling horticulture products.
 New Zealand Qualifications Authority 2016
3026 version 4
28-Jun-16
2 of 4
HORTICULTURE RESOURCES
MANAGEMENT
Define marketing and selling processes
used in the horticulture industry
1.2
Definition developed identifies the current auction trends for each sector and
describes factors influencing those trends.
element 2
Define the use of marketing and selling agents in horticulture.
performance criteria
2.1
Definition developed identifies industry sectors in which marketing and selling
agents are employed and describes the roles of each.
2.2
Definition developed identifies the current trends in the use of agents in each
sector and describes factors influencing those trends.
element 3
Define the role and function of producer organisations in horticulture product sales.
performance criteria
3.1
Definition developed identifies sectors in which producer organisations have a
role in sales of product, and describes that role in each of the sectors
considered.
3.2
Definition developed identifies functions producer organisations have in addition
to product sales for each sector considered, and details the trends evident in
their involvement in those functions.
 New Zealand Qualifications Authority 2016
3026 version 4
28-Jun-16
3 of 4
HORTICULTURE RESOURCES
MANAGEMENT
Define marketing and selling processes
used in the horticulture industry
element 4
Define the use of tendering and contracting in the sale of horticulture products and
services.
performance criteria
4.1
Definition developed identifies the sectors in which tendering and contracting for
sale of products and services applies, and details the basis of that process for
each identified sector.
4.2
Definition developed identifies the factors which influence the tendering and
contracting process in each sector, and details emerging trends in tendering
and contracting for each sector identified.
element 5
Define the place of wholesaling and retailing in the sale of horticulture products.
performance criteria
5.1
Definition developed identifies sectors in which wholesaling of products
operates, and details the current structure of wholesaling operations for each
sector.
5.2
Definition developed identifies current wholesaling trends in each sector and
details factors influencing those trends.
5.3
Definition developed identifies sectors in which retailing of product takes place
within the industry, and details the key elements in its application in each sector.
5.4
Definition developed identifies trends evident with in-industry retailing and
details factors influencing those trends in sectors in which they apply.
Comments on this unit standard
Please contact Primary Industry Training Organisation http://www.primaryito.ac.nz if you
wish to suggest changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016
3026 version 4
28-Jun-16
4 of 4
HORTICULTURE RESOURCES
MANAGEMENT
Define marketing and selling processes
used in the horticulture industry
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0032
http://www.nzqa.govt.nz/site/framework/search.html.
which can
be
accessed at
 New Zealand Qualifications Authority 2016