Technical Assistance for
Civil Society Organisations
Serbia Office
This project is funded
by the European Union.
Annex 5: TOR for outsourcing organisation in media, communication and public relations
Background of the assignment
The general objective of this project is to strengthen the overall capacities and accountability of the
Civil Society Organisations (CSOs) within the IPA beneficiaries and to guarantee the quality of
services of CSOs and a sustainable role of the CSOs in the democratic process. The main purposes
of the project are to:

Increase and improve the capacity and actions of CSOs and to

Improve the democratic role of CSOs.
An important activity within this framework is to make the work of the Civil Sector in Serbia more
visible to the public, thus improving the CSO image and inspiring more activism in citizens. As
indicated in the Needs Assessment Report and ToR of the TACSO project, two main purposes of
the project activities relating to CSO visibility are to promote good CSO practices and positive
stories in the general public, and to strengthen CSO capacities for promoting and publicizing their
own success stories, allowing for a more sustainable improvement in the position of CSOs within
Serbian society.
Scope of the assignment:

To produce a video film on CSOs achievements in local communities. The film should be 30
minutes long, including a short introduction segment (2-3 minutes) and five or six individual
stories, 4-5 minutes each, about the work of different local CSOs. The CSOs to be focused
on will partly be the winners of the “Places in the Heart” prize for best local initiatives and
partnerships during 2010 (prizes will be given out on October 11 2011), and a part may be
selected by a simple open call. The important aspect will be that the selected six
organisations will work in different areas of civil society (social protection, ecology,
education, advocacy, employment, etc.)

The film should be able to be viewed both as a single feature show, and as a series of
independent segments, consisting of introduction plus one CSO story.

To provide a plan for distribution and playing of this material through traditional means of
mass communication, i.e. on various TV stations (ANEM independent network, local TV
stations, some national TV stations if possible)

To provide a package of accompanying promotional materials using new media and
technologies (Youtube, Facebook, Twitter, etc), increasing the effectiveness and power of
promotion while minimizing costs

To ensure the material is made in a simple, direct language and speaks clearly to common
people, presenting the essence of these CSO initiatives in an engaging way.
TACSO Serbia Office • Spanskih Boraca 24, stan broj 3 • 11070 Novi Beograd • t: + 381 11 212 93 72 • f: + 381 11 212 93 73 • e-mail: info.sr@tacso.org
1
SIPU International AB Sweden • Civil Society Promotion Centre Bosnia and Herzegovina • Human Resources Development Foundation Turkey
Foundation in Support of Local Democracy Poland • Partners Foundation for Local Development Romania
Technical Assistance for
Civil Society Organisations
Serbia Office
This project is funded
by the European Union.

To provide some guidance to the featured CSOs during the filming process, ensuring that
they are representing themselves in a way they feel is best, and allowing them to learn and
gain experience from the process about methods for self-promotion.
The work will be coordinated by TACSO Communications Officer supported by the Resident Advisor
 Schedule and number of days for the assignment
Dates
Task
October
 Briefings with TACSO team to discuss the idea and details of the
assignment
 Presenting and agreeing on concept ideas
 After selection of “Places in the Heart” winners, contacting the
selected organisations and agreeing filming details with them
October-November
 Filming of material, work with selected CSOs in the field
 Creation of support material through new media (Youtube,
Facebook, Twitter)
 Completion, post-production and distribution of created material
December
 Organisation of media event to promote the material
 Submit brief report on distribution (how many distribution channels,
approximate number of viewers)
Location of assignment:
TBA – depending on locations of winning/ selected CSOs.
Duration and timing of the assignment:
The assignment is planned to take place during the following period: 01. October 2011 till 31.
December 2011.
The preparation work is planned to take place from 01 October until 20 October.
The reporting is to be completed before 31 December.
Profile of outsourcing organisation:
The outsourcing organisation is to be recognized media production agency, with proven knowledge
in local, rural CSOs needs in the field of communication and public relations. Also it needs to
demonstrate the following:
TACSO Serbia Office • Spanskih Boraca 24, stan broj 3 • 11070 Novi Beograd • t: + 381 11 212 93 72 • f: + 381 11 212 93 73 • e-mail: info.sr@tacso.org
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SIPU International AB Sweden • Civil Society Promotion Centre Bosnia and Herzegovina • Human Resources Development Foundation Turkey
Foundation in Support of Local Democracy Poland • Partners Foundation for Local Development Romania
Technical Assistance for
Civil Society Organisations
Serbia Office
This project is funded
by the European Union.




At least 5 years working experience in the field of media production
Strong knowledge in CSO communication and public relations
Strong knowledge and experience of new media and communication technologies
A solid portfolio of original media content
Monitoring and evaluation of the Outsourcing Organisation
The activity will be monitored by the Serbia TACSO Communications Officer (CO)
Application:
By open call. Applications can be sent by e-mail to the address lidija.paradinovic@tacso.org
Applications will be accepted from 27 September 2011 until 07 October 2011. All applicants will be
informed about the results of the open call by 14 October 2011 at the latest. Candidates can apply
by filling out the attached Application Form.
Annex – Application Form
We kindly ask potential candidates to fill out the Application Form below:
Applicant’s name:
Address:
Contact details:
Applicant’s experience in similar activities:
(including list of features previously done on the
work of the Civil Sector)
Proposed activities in line with requirements laid
out above:
Proposed budget/fee for listed activities:
TACSO Serbia Office • Spanskih Boraca 24, stan broj 3 • 11070 Novi Beograd • t: + 381 11 212 93 72 • f: + 381 11 212 93 73 • e-mail: info.sr@tacso.org
3
SIPU International AB Sweden • Civil Society Promotion Centre Bosnia and Herzegovina • Human Resources Development Foundation Turkey
Foundation in Support of Local Democracy Poland • Partners Foundation for Local Development Romania
Technical Assistance for
Civil Society Organisations
Serbia Office
This project is funded
by the European Union.
Proposed deadlines/timeframe for completion of
listed activities:
Additional comments:
TACSO Serbia Office • Spanskih Boraca 24, stan broj 3 • 11070 Novi Beograd • t: + 381 11 212 93 72 • f: + 381 11 212 93 73 • e-mail: info.sr@tacso.org
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SIPU International AB Sweden • Civil Society Promotion Centre Bosnia and Herzegovina • Human Resources Development Foundation Turkey
Foundation in Support of Local Democracy Poland • Partners Foundation for Local Development Romania