Mata kuliah : M0204 - Konsep E-Business
Tahun
: 2010
Retailing in Electronic Commerce: Product
and Services
Pertemuan 3-4
Learning Objective
• Student can explain the Internet Marketing
and Electronic Retailing
•Describe the E-tailing business model
•Discuss Travel and Tourism service online
• Student can describe Benefit and
Limitation of online travel service
• Explain the Real Estate and insurance online
• Explain theBanking and Personal Finance online
•Online Purchase and Decision Ads
Internet Marketing and Electronic Retailing
•Overview of Electronic Retailing
•Size and Growth of the B2C Market
•What sells well on the internet
•Travel
•Computer Hardware/Software
•Electronics
•Office Supplies
•Sport and Fitness Goods
•Books and Music
•Toys
•Health and Beauty
Bina
4
E-Tailing Business Mode
Classification by Distribution Channel divide by five categories
:
1. Mail order retailers that go online
2. Direct Marketing from manufacture
3. Pure play e-tailers
4. Click and Mortar retailers
5.Internet(online)malls
TRAVEL AND TOURISM SERVICE ONLINE
Service Provided by travel and tourism and Special
Service
1. Wireless service
2. Direct Marketing
3. Alliances and Consortia
Benefit and Limitation of Online
travel Service
1. Many people do not use
internet
2. Difficult to using virtual travel
agencies
3. is other?
Employment Placement and the Job Market
- The Internet Job Market
- Job seekers
- Employers seeking employee
- Job Agencies
- Government Agencies and Institution
Real Estate and Insurance
- Real Estate Online
- Real Estate Application
- Insurance Online
- Online Stock Trading
Banking and Personal Finance Online
1. Home Banking Capabilities
2. Virtual Banking
3.International and Multiple e-currency Banking
4.Online Financial Transaction Issues
- Securing Financial Transaction
- Access to Bank's intranet by outsiders
- Imaging System
5. Personal Finance Online
- Online Billing
- Taxes
On Demand Delivery Services and E-Grociers
- Implementing E-Grociers
- Third Party service provider in the online
grocery industry
Online Delivery of Digital Product,
Entertainment and Media
- Online Entertainment
- Developmnet in the delivery of Digital Product
Online Purchase Decision Aids
- Shopping Portal
- Shopbots Software Agent
- Business Rating Sites
- Trust Verivication Sites
- Other shopping tools
Problem with E-Tailing and Lessons Learned
- What lesson can be learned from these failure?
- Manage new risk exposure
- Watch the cost of branding
- Do not start with insufficient fund
- The Web site must be effective
- Keep it intersesting
Successful Click and mortar Strategies
- Speak with one voice
- Leverage the multichannel
- Empower the Customer
Issues in E-Tailing
Disintermediation and Reintermediation
• Cybermediation
• Hypermediation
• Unbunding
Channel Conflict
Determining the Right Price
Personalization
Question Discussion
1. What are the Critical Success Factor of Amazon.com
2.What is disadvantages of click and mortar?
3. Discus about legal and social issue about violent and sexua
video in youtube.com
4.Explain the definition of Internet Marketing
and Electronic Retailing
5. Describe the E-tailing business model
6.Explain the benefit and limitation of
Travel and Tourism service online
7. Explain the Real Estate and insurance online