Chapter 1
Overview of Electronic Commerce
Learning Objectives
1.
2.
3.
4.
Define electronic commerce (EC) and describe
its various categories.
Describe and discuss the content and
framework of EC.
Describe the major types of EC transactions.
Describe the digital revolution as a driver of EC.
Learning Objectives
5.
6.
7.
8.
9.
Describe the business environment as a driver
of EC.
Describe some EC business models.
Describe the benefits of EC to organizations,
consumers, and society.
Describe the limitations of EC.
Describe the contribution of EC to organizations
responding to environmental pressures.
Chapter 2
E-Marketplaces: Structures, Mechanisms,
Economics, and Impacts
Learning Objectives
1.
2.
3.
4.
5.
6.
Define e-marketplaces and list their components.
List the major types of e-marketplaces and describe
their features.
Describe the various types of EC intermediaries and
their roles.
Describe electronic catalogs, shopping carts, and
search engines.
Describe the various types of auctions and list their
characteristics.
Discuss the benefits, limitations, and impacts of
auctions.
Learning Objectives
7.
8.
9.
10.
11.
12.
Describe bartering and negotiating online.
Define m-commerce and explain its role as a
market mechanism.
Discuss liquidity, quality, and success factors in
e-marketplaces.
Describe the economic impact of EC.
Discuss competition in the digital economy.
Describe the impact of e-marketplaces on
organizations.
Chapter 3
Retailing in Electronic Commerce:
Products and Services
Learning Objectives
1.
2.
3.
Describe electronic retailing (e-tailing) and its
characteristics.
Define and describe the primary e-tailing
business models.
Describe how online travel and tourism services
operate and their impact on the industry.
Learning Objectives
4.
5.
6.
7.
8.
Discuss the online employment market,
including its participants, benefits, and
limitations.
Describe online real estate services.
Discuss online stock-trading services.
Discuss cyberbanking and online personal
finance.
Describe on-demand delivery by
e-grocers.
Learning Objectives
9.
10.
11.
12.
Describe the delivery of digital products and
online entertainment.
Discuss various e-tail consumer aids, including
comparison-shopping aids.
Identify the critical success factors and failure
avoidance tactics for direct online marketing and
e-tailing.
Describe reintermediation, channel conflict, and
personalization in e-tailing.
Chapter 11
E-Commerce Security
Learning Objectives
1.
2.
3.
4.
5.
6.
7.
Document the trends in computer and network security
attacks.
Describe the common security practices of businesses of
all sizes.
Understand the basic elements of EC security.
Explain the basic types of network security attacks.
Describe common mistakes that organizations make in
managing security.
Discuss some of the major technologies for securing EC
communications.
Detail some of the major technologies for securing EC
networks components.
Chapter 17
Legal, Ethical, and Social Impacts of EC
Learning Objectives
1.
2.
3.
4.
5.
Describe the differences between legal and
ethical issues in EC.
Understand the difficulties of protecting privacy
in EC.
Discuss issues of intellectual property rights in
EC.
Describe unsolicited ad problems and remedies.
Understand the conflict between free speech
and censorship on the Internet.
Learning Objectives
6.
7.
8.
9.
10.
Describe major legal issues in EC.
Describe the types of fraud on the Internet and
how to protect against them.
Describe representative societal issues in EC.
Describe the role and impact of virtual
communities on EC.
Describe the future of EC.