Matakuliah
Tahun
Versi
: H0292 / E-Business
: 2005
: v0 / Revisi 1
Pertemuan 12
Strategi dan Implementasi e-Bisnis
1

Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :
• Menunjukkan hubungan antara tahapan membangun dengan mengimplementasikan strategi e-bisnis
2

Outline Materi
• Industry & Competitive Analysis
• Competitive Intelligence
• Perencanaan strategis e-bisnis
• Strategi Penilaian Bisnis
• Implementasi strategi e-bisnis
3

Industry and Competitive Analysis
• Monitoring, evaluating, disseminating of information from the external and internal environments
• SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
4

Industry and Competitive Analysis
(cont.)
EXTERNAL
FACTORS
INTERNAL
FACTORS
Strengths (S) Weaknesses (W)
Opportunities (O)
SO Strategies
Generate strategies here that use strengths to take advantages of opportunities
(aggressive)
WO Strategies
Generate strategies here that take advantage of opportunities by overcome weaknesses
(turnaround)
Threats (T)
ST Strategies
Generate strategies here that use strengths to avoid threats
(diversification)
WT Strategies
Generate strategies here that minimize weaknesses and avoid threats (defensive)
5

Competitive Intelligence on the
Internet
• Review competitor’s Web sites
• Analyze related newsgroups
• Examining publicly available financial documents
• You can give prizes
• Use an information delivery service
• Use research companies
• Solicit opinions in a chat room
6

Competitive Intelligence on the Internet (cont.)
• Using Push Technology for Competitive Intelligence
– Allow users to request updates of topics and have the latest records automatically delivered to users’ e-mail address
– Provide corporate snoopers with lots of information, save search time and monitoring time
– Several ways push models can provide competitive intelligence information:
• broadcast model
• selective pull model
• distributed push pull model
• interactive push model
7

Perencanaan strategis e-bisnis
Industry and competitive analysis
Strategy formulation
Implementation plan
Strategy reassessment
8

Strategi Penilaian /
Strategy Reassessment
• Webs grow in unexpected ways —
– e.g. Genentec and Lockheed Martin
• Reasons for a not having a worthwhile project
– The goals were unrealistic
– The web server was inadequate to handle traffic
– The actual cost savings were not as much as expected
• Important
– Develop a checklist
– Project Team compiles statistics that can be tracked
– CIOs and other executives are trying to extract the business value from their investment in information technologies
9

Implementasi strategi e-bisnis
• Starts with organizing a project team
• Undertake a few pilot projects
(help discover problems early)
• Implementing EC
– Redesigning existing business processes
– Back-end processes must be automated as much as possible
– Company must set up workflow applications by integrating EC into existing accounting and financial back-ends
10