Item 2.A-June 8, 2012
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable):
Position #(s):
Current Title:
Current Range:
(JCC: )
Department: KUNR
College/Division: Office of Provost
Account #(s): 1300-109-0704
Action Proposed: (check all that apply)
(X) New position: Proposed Range: 2
Proposed Title: Program Director, KUNR
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature David Stipech, Station Manager, KUNR
__________________
Date
____________________________________________________________
Director/Chair/Dean
Heather Hardy
Interim Executive Vice President and Provost
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code: 3C
CUPA Code: CM8550
Exempt: Yes or No Census Code: 286
Job Class Code: 67201
Range: 2
Effective Date: 6/1/2012
Approved Title:
PROGRAM DIRECTOR, KUNR
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Program Director, KUNR
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Program Director at KUNR is responsible for conducting analysis of programs using audience
ratings, planning programming changes based on data and providing data to on-air talent.
Additionally, the Program Director hosts assigned programs with a professional sound and presence
in keeping with station standards for on-air performance. The Program Director is responsible for
ensuring a high-quality listening experience and the seamless execution of technical/logistical
operations. The position reports to the KUNR Station Manager.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
55% - Program Direction and Planning
 Analyze and interpret audience ratings data
 Utilize ratings information, trends and market data for program evaluation
 Research and evaluate current and potential programs
 Initiate discussions with the station manager on suggestions for improving station
programming, content, execution or sound of the station
 Coordinate the writing, editing or production of station promotions and PSAs
 Update online and social media program information and promotions
 Establish procedures to ensure programs, announcements and other broadcast elements are
aired as scheduled
 Consistently review and provide feedback on the consistency of local announcements and
“sound” of the station
 Prepare and post news content, audio, text and graphics to the website, social media and
other appropriate media
 Resolve issues (equipment, personnel, etc.) as a member of management team
 Participate in fundraising drives, including planning and coordination of special programs
 Supervise on-air talent
45% - Broadcasting
 Perform live over-the-air broadcasting
 Ensure all underwriting announcements and broadcast log elements for assigned shifts are
broadcasted and documented
 Follow station guidelines and program “clocks” to provide accurately timed broadcasts
 Monitor the Emergency Alert System, news developments, road conditions, traffic, weather
and other items to broadcast timely information and updates
 Complete daily administrative broadcast duties
 Record and edit promotional announcements, interviews and other material
 Act as a board operator for call-in shows and fundraising drives
 Ensure current FCC regulations are followed and communicated to on-air staff to maintain
legal radio operations
 Participate in station and community initiatives or programs
 Prepare and gather news as assigned or determined by news priorities
 Announce news live or produce recorded news reports for on-air playback
 Provide editorial feedback for news team as necessary
Position Description – Program Director, KUNR
Page 3
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The Program Director is expected to make regular recommendations and has authority in managing
the on-air talent. The Program Director conducts analyses of data and makes decisions and
judgments on program selection and presentation within the overall programming philosophy and
format provided by the Director. These decisions are critical to ensuring that KUNR is presenting high
quality programs and attracting a broad group of members and listeners. The Station Manager
advises on personnel and reviews recommendations on programming changes and problems.
Impact:
The Program Director’s decision making has an immediate and lasting impact on the station’s quality
and overall perception. Decisions made help increase audience listening and encourage financial
support for the station. Likewise, incorrect decisions will cause audience tune-out and diminishing
audience financial support. Failing to adhere to Federal and state laws could have legal implications
for the University.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Workings of the National Public Radio satellite delivery system and similar programs
 Federal Communication Commission (FCC) regulations and compliance
 Radio station programming for news and information
 Radio production, both in-studio and remote
 Evaluation and analyses of on-air programming
 News and information station programming and management
 Radio audience ratings data
Skills:
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email)
 Proficiency with digital recording, editing and broadcasting software and technology
 Excellent verbal and written communication to include public speaking and promotional writing
 Studio sound console operation
 Technical troubleshooting
 Strong communication and coaching of staff
 Interpersonal relationships
Ability to:
 Analyze data for making planning decisions
 Be an engaging, personal on-air presence, including excellent diction and pronunciation
 Manage, prioritize, and complete multiple tasks often under pressure and meet deadlines
 Work professionally and respectfully with guests, staff and all others in conducting interviews
or other station business
 Assist and support fellow staff and volunteers as appropriate; fill in for others as needed
 As requested, make occasional public appearances, give presentations, attend station events
or participate in meetings
Position Description – Program Director, KUNR
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Solicit frequent feedback, training, coaching and resources to continually grow and develop
Work closely with station manager to guide and improve the station’s performance
Complete appropriate administrative, communication, personnel and documentation tasks
Participate in budgeting and planning processes
Demonstrate leadership and teamwork as part of the management team
Work evenings and weekends when necessary
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Volunteers and campus
community
Reason for Contact
To recruit, train and enlist support to meet the station’s mission
External
Other public radio stations and
organizations
General public
Reason for Contact
To establish and maintain contacts with operations people around
the country as well as at National Public Radio (NPR)
To communicate with them on-air on a daily basis and handle
questions about programming
To ensure compliance with FCC regulations
Federal Communication
Commission
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and three years of experience in broadcasting including some
programming experience
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None