Item 8.E-June 13, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable):
Position #(s):
Current Title:
Current Range:
(JCC: )
Department: KUNR
College/Division: Office of Provost
Account #(s): 1300-102-0704
Action Proposed: (check all that apply)
(X) New position: Proposed Range: 1
Proposed Title: Coordinator, Broadcasting & Content
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature David Stipech, Station Manager, KUNR
__________________
Date
____________________________________________________________
Director/Chair/Dean
Kevin Carman, Exec Vice President & Provost
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Stacy Burton, Vice provost, Faculty Affairs Date
Action Approved by the Provost/President (Completed by Faculty HR):
67558 Range:
1
Pos #(s):
JCC:
EEO: 3C
Eff: 6/1/2014
Approved Title: Coordinator, Broadcasting & Content
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 12/1/2008
Position Description – Coordinator, Broadcasting and Content
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Coordinator, Broadcasting and Content, at KUNR is responsible for coordinating a consistent
radio broadcast/online presence through review of KUNR broadcasts, website and social media
outlets and radio automation systems. The incumbent is responsible for identifying proper online
content, posting web and social media content, and coordinating the social media activities of the
station, including other station staff. The Coordinator hosts assigned programs with a professional
sound and presence in keeping with station standards for on-air performance. The position reports to
the Program Director.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
40% - Online Content & Operations Coordination
 Lead the station’s online and social media efforts; coordinate, review and assess staff
participation for consistent, growing presence on Facebook, Twitter, kunr.org and other
platforms
 Develop station guidelines for social media activities; train staff regarding proper use of social
media
 Evaluate and enhance procedures to ensure programs, announcements and other broadcast
elements are aired as scheduled and documented consistently and appropriately
 Initiate improvements, plan, program and troubleshoot automation system to assure system is
programmed correctly for proper airing of automated programming, and that any issues are
corrected promptly
 Create daily and weekly photos/audio/video/text content related to local news, station events,
public affairs and national programming; post to the station website and social media
 Oversee station website and streaming service, working with Information Technology (IT) and
National Public Radio (NPR) Digital Services for website maintenance, updates, design,
creative content and training and support for staff in using the system
 Research and identify changing technologies, emerging resources, evolving practices and
newly available content and tools for an increased online presence
 Initiate communication with station manager and staff related to issues with social media or
online content, procedures/practices or broadcast operations
 Assist with audience, trends and program research and presentations
 Provide input and ideas for improving station programming, content, execution or sound of the
station
 Coordinate the writing, editing or production of station promos, Public Service Announcements
(PSA) and other station material
 Coordinate part-time fill-in staff coverage as needed
 Supervise one or more University creative/photography/web interns
40% - Broadcasting & Production
 Perform live over-the-air broadcasting
 Broadcast and document each shift’s underwriting announcements and broadcast log
elements
 Follow station guidelines and program “clocks” to provide accurately timed broadcasts
Position Description – Coordinator, Broadcasting and Content
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Ensure current FCC regulations are followed and communicated to on-air staff to maintain
legal radio operations
Monitor the Emergency Alert System, news developments, road conditions, traffic, weather
and other items to broadcast timely information and updates
Complete daily broadcast, monitoring and logging duties to fulfill station and federal
requirementsRecord and edit promotional announcements, interviews and other material
Serve as a board operator for call-in shows and fundraising drives
Produce public affairs interviews and programming as assigned
Participate in station and community initiatives or programs
20% - News
 Write, gather, edit and record news in keeping with station priorities and news department
practices
 Produce live or recorded newscasts
 Pitch story ideas to news department
 Assist during local breaking news emergencies and help with major news coverage
 Use sound news judgment, discuss stories with news department and request editing for news
stories
 Provide editing and editorial feedback for news team and other staff as necessary
 Participate fully in news meetings and planning sessions
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
Under broad guidelines set by the Station Manager, the Coordinator operates with general daily
supervision and with significant latitude for independent decision making on areas of communicating
and developing news stories in the most effective way, i.e., KUNR website, Facebook, Twitter,
Tumblr, and other social networks. The Coordinator is expected to produce his or her newscasts,
making good editorial decisions throughout the on-air shift. The Coordinator is expected to coordinate
with the Program Director and/or other jourjnalists/broadcasters on staff to ensure a well-planned
effort that results in a polished product for later use. The Station Manager approves recommendations
for improving station programming, content, execution or sound of the station.
Impact:
The Coordinator’s initiative, judgment, problem-solving, input and leadership have an immediate and
lasting impact on the quality and overall perception of KUNR and of the University. Strong execution
of responsibilities in this position helps increase audience listening and encourages financial support
for the station, while poor execution can cause audience tune-out and diminishing audience financial
support. Strong local and regional news compliments the strong NPR programming that grows
listernership and attracts contributions and business sponsors. Failing to adhere to Federal and state
laws could have severe legal and financial implications for the University.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Workings of the National Public Radio satellite delivery system and similar programs
 Website and social media platforms (NPR Digital Services, Facebook, Twitter)
Position Description – Coordinator, Broadcasting and Content
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Automation practices and systems
Federal Communication Commission (FCC) regulations and compliance
Standards and ethics for broadcast journalism and news delivery
Radio station programming principles
Radio production, both in-studio and remote
News and information station programming and management
Skills:
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email)
 Proficiency with digital recording, editing and broadcasting software and technology
 Proficiency with creating and posting content to social media and online platforms
 Proficiency with photo editing software such as Photoshop
 Familiarity with basic video editing and video sound production
 Excellent verbal and written communication to include public speaking and promotional writing
 Studio sound console operation
 Technical troubleshooting
 Professional, effective communicator
 Interpersonal relationships skills
Ability to:
 Be an engaging, personal on-air presence, including excellent diction and pronunciation
 Manage, prioritize, and complete multiple tasks often under pressure and meet deadlines
 Work professionally and respectfully with guests, staff and all others in conducting interviews
or other station business
 Assist and support fellow staff and volunteers as appropriate; fill in for others as needed
 As requested, make occasional public appearances, give presentations, attend station events
or participate in meetings
 Solicit frequent feedback, training, coaching and resources to continually grow and develop
 Complete appropriate administrative, communication, personnel and documentation tasks
 Demonstrate leadership and teamwork
 Work evenings, holidays and weekends when necessary
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Campus Information
Technology, Marketing and
Communication
KUNR staff, university
administration, faculty and staff
Reason for Contact
To coordinate with and ensure branding reflects the university’s
policies
External
Other public radio stations and
organizations
General public
Reason for Contact
To establish and maintain contacts with operations people around
the country as well as at National Public Radio (NPR)
To communicate with them on-air on a daily basis and handle
questions about programming
To ensure compliance with FCC regulations
Federal Communication
Commission
Volunteers
To gather news, communicate and discuss related information,
and interview individuals for news stories and presentation on-air
To work on any volunteer projects
Position Description – Coordinator, Broadcasting and Content
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6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and one year of experience in broadcasting and/or related
journalism field
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None